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Profile


Telecom Italia Media is the Telecom Italia Group’s Company, focused on Media.
It operates principally in newswire output, TV production and content for TV and the web with the brands La7, the controlled MTV Italia.

Its business growth is driven by advertising income from television and the access market, which offer attractive prospects for growth as the digital terrestrial television market continues to expand. Recently, thanks to a non exclusive deal with Telecom Italia, La7 and MTV channel programming is going to be available also on TIM mobile phones for the next five years, using the new “digital video broadcast handheld” technology.

The La7 television company has strengthened its identity and consolidated its editorial positioning as a provider of current affairs and features.

MTV Italia is the leading youth channel, broadcasting 24-hour-a-day music and entertainment programming. MTV-brand multimedia expansion is focusing on satellite and the internet.

Last update: 08/04/2010, 09:34