Apple Announces Final Cut Pro 3
DV EXPO 2001, LOS ANGELES, California—December 4, 2001—Apple® today announced Final Cut Pro® 3, the industry’s first video editing solution to deliver professional-quality, real-time effects without the addition of specialized hardware. Tapping the powerful video processing capabilities of the PowerPC G4 processor’s Velocity Engine™, the new G4 real-time effects in Final Cut Pro 3 deliver the productivity and creativity of real-time to a much broader audience of video editors.
Final Cut Pro 3 also debuts OfflineRT, an offline format that holds up to five times as much footage as the DV format, and new professional color correction tools previously available only in solutions costing tens of thousands of dollars more. Final Cut Pro 3 will be available this month for Mac® OS X and Mac OS 9.
“With G4 real-time effects, the high-capacity OfflineRT format and professional color correction tools, Final Cut Pro 3 raises the bar for the industry once again,” said David Moody, Apple’s senior director of Applications Marketing. “Whether you’re working from a dedicated edit bay or a seat on a cross-country flight, the combination of Apple’s G4 hardware, operating system and Final Cut Pro 3 software is the most potent video editing solution available. And, on top of all this, Final Cut Pro is now available on the world’s most advanced personal computer operating system, Mac OS X.”
G4 real-time effects utilize the power of the G4 Velocity Engine to deliver dual-stream, real-time effects such as cross-dissolves, titles and color correction. Because this is the first dual-stream, real-time architecture with no add-in hardware requirements, even editors using Final Cut Pro 3 on a PowerBook® G4 have access to true real-time effects playback. The number and complexity of G4 real-time effects scale as processing power increases.
Providing over 40 minutes of video per gigabyte of hard drive space, OfflineRT is an ideal format for mobile editing. Using a simple FireWire® connection, editors can capture and transcode DV footage to OfflineRT on the fly. This means that editors can work with massive amounts of high-quality, timecode-accurate video—more than 24 hours on a PowerBook’s internal hard drive—that can be reconnected to the original source material, without having to resort to special external storage solutions. OfflineRT is the first native offline format available for DV, and it can also be used by editors working with standard definition or high definition formats.
Final Cut Pro 3 also features a new set of professional color correction tools, including primary and secondary color correctors, range checking, zebra-stripe overlays, and waveform and vectorscope monitors, as well as a powerful set of controls to maintain broadcast-safe video levels.
Final Cut Pro 3 also includes:
Final Cut Pro 3 and Apple’s DVD Studio Pro™ form a complete system for professional digital content creation and delivery. From within Final Cut Pro, users can invoke DVD Studio Pro’s powerful MPEG2 engine to encode their edited video sequences. Using DVD Studio Pro, they can author sophisticated navigation menus, preview disk operation in real time, and burn DVDs using the Power Mac™ G4’s new SuperDrive™ for playback on consumer DVD players.
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