About a month ago, the author of the blog PR 2.0, Brian Solis, guest posted on TechCrunch. The post was called The Evolution of the Press Release, and it explored how (1) traditional press releases has changed, (2) the role of the SEO press release, and (3) the emergence of the Social Media Release (SMR). […]

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Here is a clip from Aaron Wall, the man behind SEO Book. He’s one of the foremost authorities on search engine optimization — i.e. how and why things show up on the first page of a Google results — and this video is all about why SEO is part and parcel of PR.
Since Google is […]

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Online media have definitely changed the world of PR. Instead of a collection of mainstream media outlets, brands must now also consider what the new media has to say about them.
Here’s a clip titled Managing the Swarm. Here, Tod Maffin, CBC tech-columnist and president of Four Sevens, explains just how important Web 2.0 is for […]

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