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Home > Browsers barometer > 07/27/2010   

Are we heading towards the end of Internet Explorer’s reign in Europe?

Internet Explorer’s decline is never ending: the leader lost more than 8 visit share points, on average for websites, between June 2009 and June 2010. Its challengers took advantage of the situation, especially Google Chrome.
Cross section:
  • Study carried out from the 1st to the 30th June 2010
  • Cross section of 15,467 websites
A loss of more than 8 points for Internet Explorer in Europe over one year...

The graph below shows traffic distribution by browser; it is an estimation of the average distribution of visits which were recorded on websites in Europe in the months of June 2009 and June 2010. The traffic distribution for 23 different countries was estimated (for further information on this please read the Methodology).

Over a one year period, Internet Explorer has lost more than 8 points in visit share in Europe:

  • In June 2010, on average 53.8% of visits to a website in a European country were made through Internet Explorer compared to 62.2% in June 2009 (a 8.4 point loss),

The challengers, Mozilla/Firefox, Safari and in particular Google Chrome took advantage of the situation to gain ground:

  • Google Chrome reached almost 7% in visit share with a gain of 4.5 points in one year, and took 3rd place from Safari, with a visit share lower than one point of that of Google Chrome,

  • Mozilla/Firefox, in 2nd place, obtained 30.6% of traffic to a website in a European country in June 2010 (+2.3 points over a one year period),

  • Safari, now in 4th place, gained 1.5 points and exceeded 5.7% in visit share in June 2010.

Opera remained in 5th position with a stable share:

  • On average 2.4% of visits to a European website were made through Opera in June 2010 compared to 2.2% in June 2009.

navigateurs-201006-1.png

...with a 3.3 point loss over the last three months

The table below shows traffic distribution by browser, an estimate of the average distribution recorded on websites in Europe over the last 6-month period.

Internet Explorer’s visit share dropped steadily every month, with a more significant loss since April 2010 (is this due to a delay in the Ballot screen results?) The Ballot screen is the official selection screen in which the 12 browsers are offered to users, and which was launched on 1st March 2010. Internet Explorer lost 4.2 points in visit share in 6 months with 3.3 points over the last three months:

  • February 2010 compared to January 2010: -0.1 points,
  • March 2010 compared to February 2010: -0.8 points,
  • April 2010 compared to March 2010: -1.4 points,
  • May 2010 compared to April 2010: -0.7 points,
  • June 2010 compared to May 2010: -1.2 points.

It is clear to see the progression that Google Chrome has made during the first semester of 2010 on average for websites in Europe, with a gain of 2.3 points over the last six month period and a share which is higher than Safari’s since March.

Mozilla/Firefox experienced an upward trend in April 2010, which after stagnation from January to March 2010, gained 0.7 points between March and April 2010 (+1.2 points over the last six months).

navigateurs-201006-2.png

Google Chrome increased in the United Kingdom, Italy and France

We are now going to have an in-depth look at the countries concerned by both the increase of Google Chrome or Mozilla/Firefox, and the significant loss of Internet Explorer in June 2010: the United Kingdom, Germany, Italy, and France.

The graphs below provide more information on these 4 European countries. They show an estimation of the average distribution of the top 5 browsers in visit shares for websites in each of these 4 countries between June 2009 and June 2010.

Amongst these 4 countries, Internet Explorer experienced the largest decline in visit share for websites in the United Kingdom with a 12.4 point loss over a one year period, a share which is still above the European average:

  • Google Chrome experienced an upward trend with a gain of 6.1 points to reach 8.6% over the same period,
  • Lagging behind is Safari, which gained 3.3 points and reached 8.8%.

In Germany, Mozilla/Firefox (48.4%) took first place from Internet Explorer (39.4%):

  • -11 points for Internet Explorer between June 2009 and June 2010, while Mozilla/Firefox gained 6.8 points,

  • The increase of Google Chrome is less significant than the increase on a European level: +2.3 points compared to +4.5 points.

In Italy and in France, Internet Explorer decreased by 10 points over a one year period and Google Chrome took 3rd place from Safari:

  • Italy: -10.6 points for Internet Explorer between June 2009 and June 2010 with a share remaining above the European average (62.9%) while out of the three main challengers Google Chrome gained the most with 5.8 points to reach 8.4% in visit share and soared in front of Safari (5.1%),

  • France: -10 points for Internet Explorer which fell to 53% in visit share on average for websites. As was the case in Italy, Google Chrome gained market share in France: 7.4% in June 2010 compared to 2.2% in June 2009.

navigateurs-201006-3.png


Internet Explorer continues to lose ground in Europe, irrespective of whether this is the result of the Ballot screen or not, its decline seems to have increased over the last months. The leader lost more than 8 points in European visit share, on average over the year, and dropped to 53.8% in June 2010.

The challengers, especially Google Chrome, took advantage of this situation (+4.5 points in one year) pulling ahead of Safari over the last three months: 6.8% for Google Chrome in June 2010 compared to 5.7% for Safari.

Mozilla/Firefox has not been outdone and consolidates its second place to reach 30.6% of traffic, on average for websites in Europe in June 2010.

Stay tuned as AT Internet will provide a new browser barometer soon.



Methodology:

We are interested in the average distribution of visits, by browser, which have been recorded by a certain cross-section of websites (except mobile websites).

In order to establish the cross-section of websites to be used as part of a study, a website is only used if the selection criteria, which have been established previously, are respected. These criteria are very strict and their aim is to remove any websites which have an anecdotal audience, or a chaotic audience, or whose collected data suspects a dysfunction in the measure.

For each country, only websites whose traffic has been mainly generated within the country itself are considered. In addition to this, only visits to these websites which have been generated within the country itself are considered. We calculate average traffic distribution per website. For every website, the visit share for each browser corresponds to the total number of visits of the analysed browser compared to the overall number of visits for all browsers combined over a given period.

The European indicator is representative of the countries audited. The average visit share in Europe corresponds to the average of the indicators for the 23 countries studied. To evaluate the average, all countries are regarded as being equal in the value of their parameters.

The 23 countries included in the study were:
Austria, Belgium, Bulgaria, the Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Luxemburg, the Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Spain, Sweden, Switzerland and the United Kingdom.

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