The page width of custom application tabs will be reduced to 520 pixels. This means that any content outside of those boundaries will be automatically resized, and your custom content will no longer look the same. Review your content and view a preview, made available by Facebook to ease the transition.

If you implemented “Boxes” into your facebook page, or if you are planning on using them, come up with a plan B. Boxes will simply disappear as a part of this transition. Any content you distribute to profiles through boxes needs a new outlet.

Perhaps more impressive than the new interface (take a look at the source code if you want to overwhelmed), Google has revamped th way advertisements are displayed on image search pages as well. Once simple text ads, the new results display a thumbnail image to the left of the ad copy. This is a huge development for online marketers looking to develop more content rich campaigns. As of now, no specific image ad premium has been laid out. We expect one to come out soon.

How can Google image search help your business grow? We can help. Visit us at www.Siivo.com.

So what are some examples of real world applications in social media? For a current project that shows great promise, keep your eye on Ford Motor Company. This American company that has weathered the global recession without federal assistance and is probably the best case study. Right now, they are making some big changes and setting an unusual new precedent.

Every time Ford unveils a new model, it flexes its new automotive muscles at an auto show. It is an old tradition, steeped in history and a hallmark of an age of American automotive innovation. The 2011 Ford Explorer is set to arrive late July, but Ford has a different type of show in mind for it – a digital one.

On July 26, Ford will unveil its newest revision of the best-selling Explorer on Facebook, with celebrity spokesman Mike Rowe leading the charge. Our bet is that the plan will be much more intensive than traditional media will give it credit for. Look for a well planned, comprehensive digital roll out and see for yourself how a business can make a big impact in the digital space with something tangible. The hip new edition to this classic family rides on the coattails of its smaller, reinvigorated cousin – the Fiesta. Ford took a young media approach to the Fiesta, even showing this urban offering off as a sponsor at some music festivals this summer.

How can your business succeed online? Learn more at Siivo.com.

Facebook Five Ways
The site can be confusing, even for the experienced user, but start with these simple steps and you will be on your way in no time:

1. Create a Personal Account – Go to the homepage and follow the prompts. It is simple. Worry about adding a picture and account information later.

2. Make a Fan Page (or, get “liked”)- Once you have logged in to your account, click “Ads and Pages” in the left navigation. You will find a link conveniently located at the top of the resulting page that says “Create a Page.” Follow the prompts and begin customizing your page. Be sure to add links to your websites, your company logo and a brief summary of your organization and its services.

3. Look in to Applications – Once your page is up and running, you can investigate the many fan page applications that are available. From running promotions to providing interactive experiences like games, you are sure to find something to help you sell. To customize your site, add the Static FBML (Facebook Markup Language) application.

4. Don’t add to the noise – There are a lot of people on Facebook, and the number of brands trying to get noticed there is growing. Being on the site for the same of having a presence will not do anything for your business. Do your best to produce something worthwhile in the space – helpful industry tips, great deals on products, etc. Useful blog articles are a great start.

5. Keep Up With the Changes
Facebook changes all the time, so be prepared to relearn it from time to time. The design and usability is revised every six months or so, and things that you once relied on might disappear.

How can social media impact ecommerce? Learn more at www.Siivo.com.

Christopher Hiatt is a writer and online media strategist in New York City. He writes for Siivo Corp.

First, let’s determine what hasn’t changed since Google implemented Caffeine, it’s new search algorithm. Page Rank (PR) is essentially the same. This is good news and a heavy sigh of relief for older domains that have unbeatable page rank due to factors most SEO specialists cannot control. The fundamental approach to search is staying the same, too. Google “crawls” the web on a regular basis, essentially creating a backup of the entire Internet. They apply a series of mathematical equations to your search query that yields the most relevant results possible in the shortest period of time.

The big changes are coming in the frequency at which Google crawls the web and in the equations used to determine which websites are most relevant to search queries.

Indexing the Web, Faster

Rather than indexing pages every other week, Google crawls the web every day. This ensures that the most recent and relevant content is going to be displayed first for a given search. As Google indexes the web faster, they are also looking for the fastest websites. The faster your site loads, the better.

Determining Content Relevance

The days of simple keyword searches yielding the perfect results died in the 90s. When a user searches for something on Google, the results are expected to be exactly what the person was looking for. Google wants to provide the perfect product so that users will come back and search again. To do that, they are placing more weight on the most rapidly generated content: social. In the previous indexing structure, social content was not indexed but displayed as news. Now, all content on the web is essentially indexed in real time. This means a company’s content is more important than ever, and frequent content updating is crucial to online success. The quality of the content will be weighted just like the quality of links has been weighted previously.

The key to understanding SEO long-term is anticipating the big players’ next move. And that is exactly what Google is doing with its search. Instead of focusing on what you ask for, Google is interested in predicting what you meant to ask for. As Google anticipates end-users next move and puts their needs first, search marketers must do the same.

For Website Owners

What does this mean for your business? Simply put, you need to understand where search is going. Update your site often with great content. Invest in good content. Beautiful websites aren’t the answer anymore. Your site has to be fast, relevant and creative. Ultimately the content you create should be interactive, because the future of the web is no longer search, but social. So the future of search is social, too. Semantic. Intuitive. A lot to chew on. If you get lost in your SEO battle and need help, get it from a professional.