Businesses Leading in Social Media
We have stressed the importance of knowing what you want to accomplish as a brand in the social web. People come to us all the time wanting to “Get on Facebook.” When we say, “To do what?” they usually end up staring back at us. Don’t worry, we can help you with that, too. But it is without question that businesses need to find creative ways to engage their new social audiences to be successful, social media success aside.
So what are some examples of real world applications in social media? For a current project that shows great promise, keep your eye on Ford Motor Company. This American company that has weathered the global recession without federal assistance and is probably the best case study. Right now, they are making some big changes and setting an unusual new precedent.
Every time Ford unveils a new model, it flexes its new automotive muscles at an auto show. It is an old tradition, steeped in history and a hallmark of an age of American automotive innovation. The 2011 Ford Explorer is set to arrive late July, but Ford has a different type of show in mind for it – a digital one.
On July 26, Ford will unveil its newest revision of the best-selling Explorer on Facebook, with celebrity spokesman Mike Rowe leading the charge. Our bet is that the plan will be much more intensive than traditional media will give it credit for. Look for a well planned, comprehensive digital roll out and see for yourself how a business can make a big impact in the digital space with something tangible. The hip new edition to this classic family rides on the coattails of its smaller, reinvigorated cousin – the Fiesta. Ford took a young media approach to the Fiesta, even showing this urban offering off as a sponsor at some music festivals this summer.
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