The life of nutella

nutella was first created in the 1940s by Mr Pietro Ferrero, a patisserie maker and founder of the Ferrero company. Second World War rationing meant that cocoa beans were in short supply. To extend the chocolate ratios, Mr Ferrero mixed toasted hazelnuts with cocoa, cocoa butter and vegetable oil to create 'Pasta Gianduja', which was originally sold in loaves.

In 1949 Ferrero altered the original recipe so it could easily be spread onto bread and was then known as 'Supercrema Gianduja'. In 1964, reflecting one of the main ingredients, it was renamed nutella. In the same year, nutella was introduced to the UK. Over 45 years later, it is our number one sweet spread. Things about nutella you never knew...


If all the nutella bought in a year was spread on toast, it could cover more than 1,000 full-size football pitches.

There are two hazelnuts per 15g portion of nutella and in the last year 529 million hazelnuts were consumed in the spread in the UK alone.

On average, one jar of nutella is sold every 2.5 seconds and enough jars were sold in the last year to provide almost 50 per cent of UK households with a jar.