Commercial
Using the power of the players to benefit your business
The role of the PFA commercial department has developed significantly in recent years and is now very much a key aspect of the work of the union. With offices in London and Manchester, the variety of work now undertaken on behalf of both current and former members of the PFA is considerable.
PFA Enterprises provides opportunities for organisations to link with the players union in order to both enhance their commercial credibility and reach an illustrious group of individuals. With 4,000 current and almost 10,000 former members, the potential of the PFA offering is significant in a number of ways:
• It provides companies with an opportunity to raise their profile by aligning with the most established sporting union in the world – the PFA is also one of the most respected organisations in the modern game
It opens the door to a completely unique market of highly valued individuals
• It provides business networking opportunities only available through membership of such an exclusive group of companies with a common aim
• It gives access to huge numbers of football fans throughout the country
• It provides endorsement opportunities from high profile individuals it delivers well-recognised names and faces that can make a good event a memorable one
Driven by Commercial Directors, George Berry in Manchester and Christian Smith in London, all the staff are totally focused on helping you achieve your commercial objectives through the potent marketing vehicle that is football.
We have developed a range of quite unique marketing initiatives that are designed to provide great opportunities for companies and organisations looking to fully exploit the potential of the players. These include:
The PFA Business Partnership Programme
A limited group of exclusive companies with a relevant product or service offering for the modern professional footballer, this initiative provides a menu of fantastic marketing opportunities including advertising, hospitality and unrivalled access to professional footballers past and present. This is an all-encompassing and very cost-effective opportunity to enter the football market place at a high level.
Givemefootball.com
The PFA’s official website enjoys in excess of 5 million hits per month and a registered user database of over 300,000 football fans – tailor made advertising and promotional packages are available to suit almost any budget.
Players Club’ Magazine
Players Club’ is the official publication of the PFA and is distributed directly to the homes of our 4,000 current members and over 4,000 former professionals. Published five times per year, the glossy lifestyle magazine presents a fantastic opportunity for companies to reach this unique and exciting market.
The PFA Annual Players’ Player of the Year Awards Dinner
An absolute blockbuster of an evening attended by hundreds of current professional stars of the game, this unique event is widely considered the showpiece of the football calendar, bringing players together in otherwise unprecedented numbers to recognize outstanding performances in every division every year.
The PFA Golf Challenge
Corporate hospitality at its very best, the annual PFA Golf Challenge provides business with a great deal of pleasure as company executives take to some of the country’s leading fairways with stars of the game past and present. The Belfry, St Andrews and the Forest or Arden are just some of the great venues that have hosted this event over the past few years. David Seaman, Vinnie Jones, Matt Le Tissier, Neil Ruddock, Mark Bright, Lee Sharpe and Peter Shilton are just a handful of the many greats that have competed for the coveted annual trophy.
Player Appearances & Endorsements
High profile endorsements and appearances at events by household names can significantly improve the credibility of your company. We have access to and can accommodate appearances and endorsements from a great variety of players past and present. From after-dinner speakers to global product endorsements, we are able to provide the ideal solution to your marketing objective.
In addition to our own group of contracted current professionals we are also able to provide almost any current or former footballer to enhance your event or product.
International Opportunities
Being an executive member of the international players union Fifpro, we are also in a position to exploit global marketing initiatives through football. Instrumental in all commercial matters for Fifpro, we are able to deliver high impact international endorsements and initiatives in over 40 countries worldwide.
Take Full Advantage…
To fully appreciate the power of the players, please contact one of our offices on the following numbers for a no-obligation discussion about how the PFA can significantly benefit your business:
