Floc de Gascogne is prepared according to an ancient peasant tradition, and is the result of a Gascon recipe dating back to the sixteenth century, passed down by the ancestors of today's wine growers through the centuries.
In 1954, Henri Lamor, a wine grower from Cravencères in the Gers (32) named his aperitif Floc de Gascogne which means ''bouquet of flowers'' in Occitan (old French). At that time it was still a drink which was only served in the family circles of wine growers and its sale was prohibited.
The Floc de Gascogne Producers Union was officially created in 1976.From then on Floc de Gascogne became a trademark and could be sold.
It was in 1990 that Floc de Gascogne got the INAO's approval to become an ''Appellation d'Origine Controlée'' (AOC) and that the interprofessionnal committee was founded.
The barrier of 1 million bottles sold was reached in 1996 and new markets opened up in Northern Europe, mainly in Belgium.
A new bottle of Floc de Gascogne was designed in 1999 under the name of ''Elegance'' owing to the feminine orientation the brand had chosen to take. Communication campaigns targeted that idea by proposing new ideas : Floc de Gascogne with chocolates or Floc de Gascogne with candies.
In 2005, 11 Floc de Gascogne based cocktails were created by André Nouilhan, a specialist wine steward from Toulouse. From then on Floc de Gascogne could be enjoyed in another way, which was quite a challenge !
Since 2007 Floc de Gascogne has been associated with a magical world thanks to an advertising campaign involving tiny enchanting fairies.
2008 saw the creation of the Defense and Management Committee of Floc de Gascogne (ODG).
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