September 17, 2010
Login |
Register Now
Advertising Age: Your Online Source for Marketing and Media News
This week: Google unveiled Google Instant, which draws up pages of search results even as you type. But what does that mean for consumers? What does it mean for marketers? What does it mean for SEO consultants? Michael Learmonth, Jack Neff and Nat Ives join Bob Knorpp to figure that out, see who's dancing in the aisle as Walmart's Project Impact fizzles away and discuss 10-minute commercial pods sneaking into half-hour shows.
This week: Barack Obama, who ran one of the best political campaigns ever and was voted Ad Age's Marketer of the Year in 2008, just can't seem to strike the right note on the economy. What gives? Ken Wheaton, Natalie Zmuda and Chris Pollack join host Bob Knorpp to Monday-morning quarterback the Obama administration, pick over what remains of Blockbuster's marketing efforts and discuss the "Plants vs. Zombies" craze.
This week: Nearly half a billion eggs have been recalled to date because of potential Salmonella poisoning, but have consumers seen so many recalls this year that they're starting to tune out such messages. Rupal Parekh, Brian Steinberg and Michael Learmonth join host Bob Knorrp to discuss recall fatigue, the brand value of "Jersey Shore" and what Google's latest moves say about its view of Facebook.
This Week: PepsiCo tries try again with its diet soda PepsiMax. After multiple branding shifts, the diet soda still hasn't resonated with its target audience: men. Now Pepsi's pulling out the stops and pitting PepsiMax directly against Coke Zero in new spots. Abbey Klaassen, Natalie Zmuda and Ken Wheaton join host Bob Knorpp to discuss diet soda for men, what upcoming FTC marketing could mean for green-marketing claims and, finally, what--if anything--Facebook Places will mean for marketers.
This Week: Jet Blue's sense of humor and transparency on the web disappeared the moment the Steve Slater news broke. Did the airline's usual success with social media actually hurt it a little as it took necessary legal precautions. Abbey Klaassen, Michael Learmonth and Ken Wheaton join host Bob Knorpp to discuss Jet Blue's social dilemma, Facebook's projected profits and whether or not corporate websites are still necessary.
This Week: Does marketing share the blame in marketers' recent quality issues? With old-school reliables such as Toyota and J&J; issuing product recalls and apologies, will consumers be left wondering if the ad budget would be better spent on quality control. Nat Ives and Ken Wheaton join host Bob Knorpp to discuss the battle between quality and marketing, OK Magazine's rough road and ads that stalk you.
A Simple Spam Message for Viagra Reveals the Basics of Trust
Ad Age Breaks Down the Latest Developments in This Digital-Marketing Space MORE
Michael Learmonth, Jack Neff and Nat Ives join Bob Knorpp to figure that out, see who's dancing in the aisle as Walmart's Project Impact fizzles away and discuss 10-minute commercial pods sneaking into half-hour shows.
Don't Be an Enabler; Sometimes Tough Love Is the Only Cure
How Auto Dealers Can Take Advantage of Social Media
Publishers, broadcasters and marketers: Is your company creating innovative websites, mobile/iPad apps, web video, web audio, blogs, etc.? Do you have a cutting-edge social media strategy?
Advertising Age wants to hear from you!
Find out more and enter online.
What's being built, who's already there, what you need to know
Copyright © 1992-2010 Crain Communications | Privacy Statement | Contact Us
RSS Feed
RSS (What is RSS?)
0 comments