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23 March 2009     Hits: 31532     Print      Post to Twitter      Post on Facebook

Dacia, a major player of the Romanian economy


Dacia, the first Romanian carmaker, was set up in 1966, when the Mioveni Motorcar Plant was built. In 1999, Renault purchased 51% of Dacia’s shares, following its privatization. Presently, the French company holds 99.43% of Dacia’s total shares. The company has undergone a complex series of changes: the industrial installations have been upgraded, the commercial network has been recreated, the suppliers network has been reorganized, so much so that Dacia has obtained three quality management standards, one of which acknowledges environement protection on the industrial platform. Renault’s investments at end-2008 amounted to over 1.2 billion euros.


The industrial platform surfacing 2,900,000 m² is home to three personal vehicles – Logan sedan, Logan MCV, Dacia Sandero – and two commercial vehicles – Logan Van and Logan Pick-Up. 2007 was the year that welcomed an evolution in Dacia’s line-up : Logan Van, Logan LPG, the new 85 hp diesel engine and Logan Pick-Up. Dacia Sandero and facelift versions of Logan sedan and Logan MCV joined the range in 2008, as part of the company’s rebranding process (July 2008). And so, at the end of 2008, Dacia boasts the youngest range of personal vehicles in Europe.


Logan, a national challenge


The “Logan” project was the national challenge that helped Dacia prove its potential to develop internationally. The Renault Group decided to launch the project as an additional offer to Renault’s current line-up. Logan helped develop sales volumes in all 50 export countries by the end of 2008. Romania is nowadays the first country in the Euromed Region (before Bulgaria, Turkey, Morroco, Tunisia, Ukraine and the Commonwealth of Independent States) and the sixth country in the Group in terms of sales. Dacia Logan is the Group’s third most popular model, after Mégane and Clio. From 86,000 cars manufactured in 1999, the output rose to 240,000 cars in 2008, for a capacity of 350,000 units.


Dacia’s local commercial network counts 69 authorised agents (sales and after-sales services), 34 agents strictly focused on selling new cars, and 23 after-sales agents. Production, shipping and exports of vehicles are ensured by more than 13,800 people employed by Dacia. Renault invested 1 million hours of training programmes for its employees, and another 2,200,000 euros in 2008 alone, meant to improve the infrastructure on the Mioveni industrial platform (canteens, locker rooms, toilets, parking spaces).


In 2008 Dacia sold 257.594 units, 11.7% more against 2007. This result was obtained even though most markets underwent serious downfalls during the last year, as a result of the financial crisis. Dacia exported 172.886 units, 34.6% more against 2007. France and Germany were the main export destinations. At the end of 2008, Dacia ranked among the first 10 brands in France, with a  market share of 1.7%.


Dacia as a global brand

 

Dacia sets out to make a robust, reliable and affordable range of products, according to Renault quality standards, adressing Romanian and foreign customers alike. Dacia, the second brand of the Group, contributes greatly to improving Romania’s image worldwide.

 

 
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