10/6 Question of the Day Reax #3: Torch readers with more ideas on shaking up WWE's business & product - seasonal schedule, Start Over by unifying top titles, Brand Split or no Brand Split, more
Oct 7, 2010 - 3:04:42 PM
-- 10/6 Question of the Day Reax: What business changes would you propose in WWE to shake things up after a business downturn in 2010?
Kaiden of Cleveland, Ohio: I would like to see WWE to treat wrestling like a real sport i.e. wins and losses count. If Wade Barret loses to Orton at Bragging Rights, then he doesn't get another shot until he wins a certain number of matches in a row. They also need to stop making the same booking decisions with the same main-eventers. Why not have Bryan Danielson get a title shot, or even MVP, to keep things fresh and not the same Booking 101 that we are used to?
Amy, Torch reader: Here's what I would suggest for WWE: the season officially ends with WrestleMania. This is where all storylines for the season wrap up. Following WrestleMania, the wrestlers get eight weeks off from the road, but they may still participate in a few house shows. During the eight-week hiatus, Josh Matthews and Michael Cole (for example) bring one-hour Raw and Smackdown episodes weekly that cover what happened during the season, and also bring a couple of pre-taped matches from the house shows. These matches are a good way to feature up-and-coming talent that will be featured more prominently in the forthcoming season. The season premiere will come in June, but the first PPV of the season will be mid-July, which is Summerslam. Stories will be formulated for the whole season so they have been given thought and reason, instead of written on the fly as they are now. There are five PPVs (the Big Four + one). By having fewer PPVs, there are better opportunities to make the cards pop and truly make them impossible to pass up. Also, it's easier to justify charging $50 per PPV when they're less frequent. ... If WWE treats their TV shows like actual seasons, giving fans a chance to breathe between exciting seasons and giving the talent a chance to cool off and heal, the product could be so much better, I believe.
Blair, Torch reader: I would bring in a one month off-season, which would take place in December. Have Survivor Series at the end of November, and play up the fact that there will be a one-month break after the show so there could be hard feelings and feuds to be ended when the show returns in January. WWE could tape a Tribute to the Troops of "Year in Review" type show for the regular TV timeslots. The talent should have some time off to spend with their families. One month isn't a lot of time, but it will help heal up aches and pains, recharge the batteries, and get everyone ready for the new year. When the "new season" starts in January, they can start building to the Royal Rumble.
Eric Marx of Chicago, Ill.: Have Kane and Undertaker trade the World Title back and forth for a few months starting at Bragging Rights or Survivor Series. Have title changes occur on Smackdown and even house shows to create a buzz (and a reason to watch Smackdown). On Raw, have Orton punting people for no good reason. If WWE is going to stick with the PG rating, then his actions should draw punishment. The WWE Title will be stripped off Orton and the World Title "held up." Taker and Kane don't need the title for their feud, so this leads to a huge 32-man tournament to crown one new champ. The tournament continues for several weeks after the Rumble as the main storyline on both brands until the final two are left, setting up the unification match at WrestleMania. All this excitement should make for good TV for three or four months and would demand more matches with meaning and depth on Raw, Smackdown, and PPVs.
Eric A. Rider, Torch reader: The first thing that WWE needs to do is decide whether to keep the brand split or not. Raw and Smackdown really have not been two decisively different shows since '05 and '06. If the decide to stick with the brand split, go back to separate storylines on each show, the way it used to be. If not, keep Raw and nix Smackdown, maybe replace it with a worthwhile version of the NXT concept. ... Second, they need to give wrestlers an off-season. I like the idea mentioned previously about giving each show an eight-to-ten week breather, with two weeks off for all during the Super Bowl. ... Also, they need to stop this insane high-volume, high-price PPV approach. People don't have the disposable income right now, and if they're going to spend $50 on a PPV, they need to know that it will be worth it. ... The final note for what they should do is scrap the current NXT platform - the original idea was a good one, but when the execution has been so poor that the commentator is dissing the show, so it's time to cut losses and start fresh.
Joe Misell-Mellor of the U.K.: Firstly, in order to improve WWE's business, I would reduce the PPVs to six per year. This would give more time for WWE to develop the major feuds and draw out angles in order to draw fan interest. It would also make Raw and, to a lesser extent, Smackdown seem less rushed and allow mid-carders to get more screen time to create more emotional investment from the fans when they do become main-eventers. On a week to week basis, I would extend match times and make each victory seem important. Much like on NXT, I would display a win-loss record for the last ten weeks for each wrestler as they make their entrance. This would make victories seem important and thus develop worthy contenders instead of winning a battle royal or a thrown-together number one contender's match. Next, I would make sure the vast majority of main events have a winner and a loser. Not only are non-finishes annoying, but they also drive fans away from watching the main event as they can figure out that the major of TV main events end in a non-finish.
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