mobi Enthusiast .mobi

DUBLIN, Ireland and WASHINGTON, Oct. 29 /PRNewswire/ — dotMobi, the company behind the .mobi Internet domain designed to help consumers find content that works on mobile phones, today announced that more than one million .mobi domains have been registered since its launch two years ago.

From October 2006, dotMobi has seen continued growth in the amount of registrants as companies pursue the increased visibility and targeted marketing the mobile Web offers. Mobile content consumption is steadily growing while the lack of consistency and navigation issues that previously hampered mass consumer adoption are lessening.

In June 2008, dotMobi issued joint research with AKQA, a global creative agency. dotMobi found that 90 percent of respondents were interested in learning about the mobile Web. Brands and companies far and wide have turned to dotMobi for information on building and marketing mobile Web sites for consumers looking to access content while on the go.

Sites such as Nokia.mobi, Mercedes-Benz.mobi, Zagat.mobi and Bank of America’s BofA.mobi have been successfully promoted as custom, intuitive experiences for their users. These brands represent a small handful of the thousands of businesses who are embracing the mobile Web with sites across dozens of categories, including travel, automotive, consumer packaged goods, publishing and financial services.

The entertainment industry is also moving onto the mobile Web. Country music star Tim McGraw engages his audience via http://McGraw2go.mobi, where fans can download music samples, watch videos and keep tabs on the latest tour while followers of the Wu-Tang Clan can get the latest information about the group at http://wumusicgroup.mobi. Recent hit film Eagle Eye featured a special promotional “tie-in” site with US electronics retail giant Circuit City at http://ee.mydas.mobi as does the upcoming blockbuster James Bond film, Quantum of Solace, with Sony Australia at http://quantumcode.mobi.

Along with the .mobi domain, dotMobi as a company has continued to grow. To aid the expansion of the mobile Web, the company has created a wealth of free tools for developers, available at the mobiForge.com mobile web developer forum, which now boasts more than 20,000 members. Free resources such as the ready.mobi report and award-winning DeviceAtlas device database show business owners what they need to do to make their site successful with their customers on virtually every Web-enabled cell phone on the planet.

“dotMobi has established relevance, order – and now success – in what two years ago was a muddled, confusing mobile Web world,” said Trey Harvin, CEO of dotMobi. “With the mobile Web gaining speed, and .mobi paving the way, we are excited to soon unveil the next generation of mobile Web tools and resources that will assist small-to-medium businesses in utilizing the mobile Web to reach a new audience: the mobile consumer.”

Amy Mischler, dotMobi’s Vice President of Brand and Identity Service, added, “To help continue the phenomenal growth of the mobile Web, dotMobi is making 200 highly desired ‘premium’ .mobi domain names available via a special online auction with Sedo (computer link) beginning Nov. 5 and running through Nov. 12, 2008. These .mobi names include actors.mobi, bands.mobi, blackjack.mobi, boys.mobi, cellphones.mobi, dvd.mobi, dvr.mobi, games.mobi, model.mobi, racing.mobi, stamps.mobi, vip.mobi and xxx.mobi.”

About dotMobi

dotMobi (the informal name of mTLD Top Level Domain Ltd.), headquartered in Dublin, Ireland, is leading the growth of Internet use from mobile phones with the .mobi domain name. Unique among domain name providers, dotMobi ensures that services and sites developed around .mobi are optimized for use by mobile devices, so that on-the-go consumers can have confidence that a Web site will work on their mobile phones when using a .mobi address.

dotMobi is backed by leading mobile operators, network & device manufacturers, and Internet content providers, including Ericsson, GSM Association, Hutchison 3, Microsoft, Nokia, Orascom Telecom, Samsung Electronics, Syniverse, T-Mobile, Telefonica Moviles, TIM, Visa and Vodafone.

For more information on dotMobi domains and registration information, visit http://dotmobi.mobi. Visit the dotMobi blog at http://blog.mobi.

Click to call links (below) are enabled for mobile phones only, not computers.

For more information, please contact:
Vance Hedderel
dotMobi
+1-703-485-5563
vhedderel@mtld.mobi

Danielle Siemon
Edelman for dotMobi (U.S.)
+1-650-762-2947
danielle.siemon@edelman.com

Sasha Manners
Edelman for dotMobi (Europe)
+44-(0)20-7344-1200
sasha.manners@edelman.com

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Casting Agents the world over have a new source for international talent at casting.mobi. The mobile site is available in English and German, and features actors, writers, musicians, models, voice-over talent and more. Some countries represented include Germany, US, UK, Hungary, Singapore, Estonia, Nigeria, South Africa and Columbia, with more added daily. Agents may narrow down their search by talent, experience level, and physical characteristics.

There is no cost to list casting calls, and there are four different membership levels available to people hoping to become famous. There is no cost to register for the site. Since the site is mobile, it has the potential to become a valuable resource to the entertainment industry in the months and years to come.

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