History

90 years have passed since Electrolux was founded. Axel Wenner-Gren, the founding father of Electrolux, established the principles by which the company still thrives.

Hans Werthén: a new president with a new strategy. In autumn 1966, Electrolux's board chairman Ragnar Söderberg contacted Hans Werthén and asked for a meeting.

In 1957, the spelling of the Group's name was changed worldwide from Elektrolux to Electrolux. The ''k'' spelling had been used primarily in Sweden and Germany.

Electrolux increases its share of the Swedish market. On September 3, 1926, Axel Wenner-Gren personally bought Elektriska AB Volta from Skandinaviska bank.

The vacuum cleaner got runners and was adapted for use in ordinary homes and refrigerators were becoming standard equipment in middle-class households. To say the least, it was an era of revolution in product...

The idea for the modern vacuum cleaner was born in 1908, on Kärtnerstrasse in Vienna. And so this indispensable household product came into being, according to legend, anyway.

1901. AB Lux, Stockholm, is established. The company launches the Lux lamp - a kerosene lamp for outdoor use - which proves to be a tremendous sales success.

1910. Elektromekaniska is established in Stockholm.

1921. Model V is launched. It is regarded as the first step towards an easy to use vacuum cleaner for ordinary homes.

1930. The first built-in refrigerator is launched, a compact product for the kitchenette in the small, modern apartments of the time.