So Dean Foods Is Eliminating the "Schepps" Name in Dallas. Well, That Doesn't Seem Right.
To some that's not big news at all; to others, like my pops, it's the end of an era. "That's kinda ... sad," says Big Hersch when informed of the do-over. Even Dean's chief marketing officer, Rick Zuroweste, acknowledges as much in the company's official release: "Dean Foods is proud of the Schepps heritage and this was not an easy decision. However, we are confident that the move to the Oak Farms brand in the Dallas area is the right decision for our company, our retail customers, and our consumers, who will continue to find the same great taste and quality in our products."