Sterling Sturtevant
Sterling Sturtevant is a name that is not often heard nowadays, but during the 1950s, she was the most prolific female character designer working in the industry. The primary reason for her obscurity is that she died in 1962, long before anybody had bothered to begin documenting the work of Fifties animation designers. She started at Disney in the late 1940s, and during the 1950s, she was a well known and in-demand designer who worked primarily at UPA, where she redesigned Mister Magoo in 1953, and Playhouse Pictures, where she designed advertising characters like the Ford Dog and Burgie (Burgermeister Beer). Below is a model sheet for a Chrysler DeSoto commercial that was produced at Playhouse. It is very typically Sturtevant with clear graphic shapes and a lack of ornament. This simplicity in design allowed the animators to have a lot of fun with her designs and really push the shapes around from pose to pose. This particular spot has some incredible animation by Rod Scribner. I’ll post more of her work in a while.

(click on image for larger version)
Model sheet by Sterling Sturtevant
(model sheet from the collection of Jerry Beck)