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Described variously as the King of Coming Attractions and the Godfather of Movie Trailers, Andreas (Andrew) Julius Kuehn, Jr., re-invented both the art and the business of the world´s favorite advertising genre during his 43-year career as a movie-marketing pioneer.
Entering the business of audio-visual movie advertising as a young man, Kuehn quickly transformed trailer making from a static, ancillary business into the dynamic, diversified and economically potent industry we know today.
Trained as a writer/producer of trailers at National Screen, Kuehn earned a reputation for his foreign language film trailers and attracted the attention
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of MGM, which hired him in 1963 to lead its promotional film department and oversee production of trailers and TV spots. Confidently iconoclastic, Kuehn proved himself with a breakthrough trailer for "Night of the Iguana." (1964) His transformative work at MGM redefined the look and the appeal of trailers across the industry, breaking the choke-hold of National Screen Service and studio trailer departments over the production of coming attractions.
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