Paul DeBernardi

Paul DeBernardi

Internet Marketing Consultant for the Small to Medium Business Owner

Greater Minneapolis-St. Paul Area

Current
Past
  • Director Sales Development & Training at McAfee, Inc. (acquired Secure Computing Corp in November 2008)
  • VP Sales Enablement & Senior Director Product Marketing at Secure Computing
  • Senior Sales Director at Secure Computing
  • Account Executive at BellSouth/Dataserv
  • Regional Sales Manager at Hotel Information Systems
  • National Account Executive at Honeywell
  • Manager Sales Training at Honeywell
Connections
494 connections
Industry
Internet

Paul DeBernardi’s Summary

SEASONED SALES & MARKETING PROFESSIONAL

Highly seasoned Internet Marketing expert with 16+ years in-depth knowledge and experience in all aspects of global Internet technology. Extensive track record driving product sales for companies of all sizes during both early adopter and mature phases of their product life cycles. Strategic marketing initiatives and visionary market-leading positioning consistently drives double digit year-over-year product and services revenue growth. Established strong relationships with the press, analyst firms like IDC and Gartner, and leading distributers and national VARs. Expertise includes:

- Hiring, motivating and managing sales and product marketing professionals

- Strategic market planning, positioning, pricing and messaging of products & services

- Web content, sales collateral, white papers, Webinars, press releases, and marketing video production

- Consistently #1 searched Web content and landing pages for assigned products

- Global press and industry analyst relations

- Prospecting, qualifying and closing business for Fortune 500 and pre-IPO start-up companies

- Sales pitch development & delivery

- Channel development in all aspects of the two-tier distribution model

- President’s Club achievement 6 of 7 years it was available in various sales positions

- Sales & channel training – classroom, eLearning and highly-interactive video

- Go-to speaker at major security conferences

Paul DeBernardi’s Specialties:

Helping small to medium businesses and pre-IPO firms jump start their business. In particular, companies with no customers or brand recognition who are experiencing limited lead generation.

Knowledge: All things Internet, Web lead generation, product marketing and sales.


Paul DeBernardi’s Experience

  • Business Owner

    WSI Internet Marketing Minneapolis

    (Privately Held; Internet industry)

    July 2010Present (5 months)

    Recently launched a new venture with WSI in the State of Minnesota helping SMB businesses increase over-all market visibility, increase leads, convert more inquiries to sales, and gain stronger marketing ROI utilizing the latest digital marketing/advertising methods and techniques (Web, mobile device, email, social networking, etc.) My wife, Cheri, is involved in the business with me as well. More updates to come from us later in the summer about our WSI franchise, incorporated as The iBIZ Marketing Group LLC.

  • Director Sales Development & Training

    McAfee, Inc. (acquired Secure Computing Corp in November 2008)

    (Computer & Network Security industry)

    June 1993April 2009 (15 years 11 months)

    Responsible for helping to develop and train over 1000 sales staff on McAfee's Network Security Business Unit's products and services, which represents over a $500 million dollar annual revenue contribution to the corporation.

  • VP Sales Enablement & Senior Director Product Marketing

    Secure Computing

    (Computer & Network Security industry)

    19932008 (15 years )

  • Senior Sales Director

    Secure Computing

    (Computer & Network Security industry)

    March 1998January 2002 (3 years 11 months)

  • Account Executive

    BellSouth/Dataserv

    (Computer & Network Security industry)

    October 1991May 1993 (1 year 8 months)

  • Regional Sales Manager

    Hotel Information Systems

    (Computer & Network Security industry)

    January 1988September 1991 (3 years 9 months)

  • National Account Executive

    Honeywell

    (Computer & Network Security industry)

    August 1983September 1987 (4 years 2 months)

  • Manager Sales Training

    Honeywell

    (Computer & Network Security industry)

    January 1981July 1983 (2 years 7 months)


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