When we here in the U.S. think of Thanksgiving, many of us think of our favorite foods: perhaps a fresh-from-the-oven pumpkin pie, a sweet glazed ham or a succulent turkey. But thanks to Charlie Hohorst III of Lafayette, La., tens of thousands of Americans dream instead of a turkey... stuffed with a duck... stuffed with a chicken.
For the past 15 years, Hohorst has run food shopping site Cajun Grocer, which specializes in more than 1,000 different authentic Louisianan foodstuffs and delicacies. The “turducken”—a Cajun dish consisting of a de-boned turkey filled with duck, chicken and stuffing—is “the bread and butter” of his business, says Hohorst. He can attest to their growing popularity as he ships an ever-increasing number of turduckens to cities all over the country, from Los Angeles to Boston.
Cajun Grocer’s business has grown hand-in-hand with the use of Google AdWords. Before starting AdWords campaigns in 2002, sales were fueled primarily by word of mouth, and reaching the right audience at an affordable price was a challenge. “With a specialty product like a turducken,” says Hohorst, “who do you target and how do you target them?” Using AdWords, Cajun Grocer can show off their products alongside relevant searches on Google and measure every penny spent on advertising.
Cajun Grocer’s ad for “turducken” searches, using AdWords Product Extensions.
The process of hand-crafting all eight types of turducken for the Thanksgiving rush starts in April and continues through packing and last-minute shipping as late as November 23.
Aside from their role in spreading the culinary influence of his native Louisiana, what Hohorst really loves about turduckens is that, much like the Thanksgiving holiday itself, they give people a reason to come together. “They’re a gathering item. Many people have heard of them, and when someone they know has one, it can bring in 10 or even 20 people.”
As you may have seen, some key papers from British computer scientist and wartime codebreaker Alan Turing are up for auction today at Christie’s in London. Dr Turing is a hero to many of us at Google for his pioneering work on algorithms and the development of computer science. (He’s also an important figure for many across the world who face homophobic attacks and bullying, an issue that we have spoken about elsewhere.)
Why are these papers so important? Dr Sue Black, a computer scientist at University College London and a key campaigner for Bletchley Park, where Dr Turing worked, explains: “The lot includes codebreaker Max Newman's copies of many of Turing's papers. Some of the papers have on them comments from Newman, a friend of Turing’s who testified in his defence at his trial. These papers belong at Bletchley Park, home of the codebreakers, and where these two codebreakers worked together side by side, helping to save millions of lives during World War II.”
Sue asked Google for support in purchasing the papers for Bletchley Park, which we agree is clearly the right place to house them. As has been reported earlier today, we are backing the bid with a contribution of $100,000 towards a successful purchase.
There’s still a long way to go to raise all the money required; we hope that others will be able to come forward too. The deadline for contributions to the bid has been extended until 2pm GMT today. Anyone interested in supporting it should contact Sue directly, or go to http://www.justgiving.com/turing-papers/.
This is one of a regular series of posts on search experience updates. Look for the label This week in search and subscribe to the series. - Ed.
On the web, a “place” can mean many different things. At Google, we think about regional domains (such as .uk for the United Kingdom) as places, but we also think about websites, the different parts of our interface and real world locations like restaurants and stores. This week’s changes span all these different kinds of places, making it easier for you to find information no matter where you are—Vietnam, Hungary, holiday shopping at your local mall or browsing the Google results page. Keep reading for the latest.
Google Instant on 18 new domains In keeping with the spirit of Instant, we’ve been working to quickly bring results-as-you-type to people around the globe. This week we expanded to 18 new domains across Europe and Asia, almost doubling our total. Our new Google Instant domains include Bulgaria, Croatia, Denmark, Greece, Finland, Hungary, Indonesia, Latvia, Lithuania, Malaysia, Norway, Pakistan, the Philippines, Portugal, Romania, Serbia, Sweden, Vietnam. Now, whether you speak Catalan, Romanian or Tagalog, you’ll get search results before you’ve even finished typing.
Local product availability in search Most of the time, when people shop, they actually buy their products from physical stores rather than online websites. This week, we made it easier for people to find local stores that sell the products they are looking by adding information about product availability to google.com. Simply search for a product and click the “nearby stores” label to see what stores carry it and whether it is in stock. We’ve partnered with more than 70 retail brands, including Best Buy, Sears, Williams-Sonoma, Macy’s, and Office Depot. Through these partnerships, you can see where to buy 4 billion items and can also restrict your searches to only products that are in stock nearby. (If you’re a retailer who’s interested in taking part in this free program, you can learn more on the Google Retail Blog.)
More relevant results from the same website When you get back from the store and hop online to do some searching, you’re visiting a different kind of place—a website. Sometimes it turns out that one website is extremely likely to have the information you’re looking for, like when you’ve typed a website name as part of your search, or you’re looking for information from an official government office. To help you find this information more quickly, a few months ago we made a change to show more results from a particular domain when we’re confident that those results are likely to be most useful to you. This week we expanded the feature to include more queries and to show additional results (up to four) from the same website.
That’s all for this week. Search on, wherever life takes you.
When Uday Challu noticed a growing dissatisfaction with avenues for technical support, he was inspired to create a better way for people to get help with their tech troubles. So in 2007 he founded iYogi.com, India’s first direct-to-consumer remote technical support company. Founded on a belief in good karma, iYogi aims to mitigate frustrations with technical products and services by delivering a high-quality customer service experience.
iYogi Founder Uday Challu
iYogi provides round-the-clock, 24-hours service on a wide variety of technical products and issues, in Australia, Canada, the U.S. and the U.K. Uday uses Google AdWords to reach these international customers.
Uday says he saw search and, in particular, AdWords as a way to reach customers in need of technical support. He says, “iYogi services are currently available in multiple geographies and advertising with AdWords seemed like the most obvious way to reach customers who were turning to the Internet to find and fix their problems.”
With the intent of starting small and building to scale, Uday targeted his first campaigns to the U.S. only. Using location and language targeting, iYogi launched a U.S.-only campaign with general keywords related to customer support, and honed his campaign over time. “We gathered lots of intelligence from the Search Query Report, which helped us identify other keywords people in the U.S. were searching for,” says iYogi Vice President of Online Marketing K.R. Sreejith. "We also tested new ad texts and customized these ad texts to highlight popular keywords."
Then, using lessons from his experiences in targeting the U.S., Uday expanded into the Canadian market. He found his experience in the U.S. helpful for the Canadian campaign, but didn’t see similarly high volume. After examining the global competitive landscape, he decided to expand to Australia and the U.K.
“We quickly learned that ads in the U.K., for example, had to be different than ads in the U.S.,” says Sreejith. “Using the Search Query Report, we noticed that the popularity of certain keywords was different in the U.K. and that there are differences in the spelling of these terms. We also learned from our sales teams that U.K. customers spend more time on the phone than do U.S. customers. So, we edited our ad texts and landing pages to reflect these different keywords and values.”
Today, iYogi is one of the fastest growing remote tech support provider in the world. As Uday continues to expand his business internationally, he’ll continue to use insights gained from his ad campaigns and to provide the rest of the world with similarly karmic technical support experiences!
The 2010 Google Faculty Summit was held Thursday and Friday, November 18-19 in Shanghai, part of our ongoing support for education in China. Senior Googlers from China and Mountain View, California gathered to explore hot topics at the cutting-edge of technology research with more than 65 experts and professors from around 30 universities and institutes including Tsinghua University, Peking University, the Chinese Academy of Sciences and the Hong Kong University of Science and Technology. Other topics included how to deepen collaboration between Google and China universities in areas of joint research, curriculum development and cultivation of talents.
This year’s theme was “Fostering Understanding and Strengthening Cooperation” and the meeting served as a platform for academia and industry to explore ways of teaming up with Google on university-business cooperation and technology research. The Summit, which spanned a day and a half, was also Google China’s largest education event to date.
Our discussions on Thursday focused on deep discussion about two of Google China’s most important sectors, mobile computing and e-commerce, while the morning of Friday focused on cooperation in course development. The Summit examined course development for many of today’s hottest topics, including cloud computing, Android application development and web technology, thereby strengthening the cultivation of talent in these sectors. In addition, the Summit included several topic-specific discussion groups that allowed experts and professors from institutions of higher education to meet with Google staff and discuss relevant topics and cooperation with the hope of expanding upon currently existing areas of cooperation. We’ve posted more details on the Summit here in Simplified Chinese.
Cooperation between Google and Chinese universities and institutions of higher education began in 2005 with course development and gradually grew to include projects that supported Chinese universities to cultivate innovative professionals that meet industry needs. Projects currently underway include course development, teacher training, scholarship programs, research grants for doctoral students, donations of equipment, joint research, innovative student projects, campus lectures and educational summits. We’ve established 12 research projects with universities in Mainland China including Tsinghua University, Peking University, Zhejiang University and Shanghai Jiaotong University, as well as the Hong Kong University of Science and Technology and the Hong Kong Chinese University. These projects focus on many areas of study, including mobile computing, machine learning, data mining, multimedia searches and natural language processing. Visit the University Relations website to learn more about our cooperation with universities. Moving forward, we’ll will continue to support our partner universities to deepen cooperation and expand areas of focus.
Posted by Maggie Johnson, Director of Education and University Relations
This is the latest in our series of YouTube highlights. Every couple of weeks, we bring you regular updates on new product features, interesting programs to watch, and tips you can use to grow your audience on YouTube. Just look for the label “YouTube Highlights” and subscribe to the series. – Ed.
Since our last update, we’ve reached a new milestone in video uploads, seen new comedy and music programs launch, and shared a new, more “cinematic” YouTube viewing experience with Google Chrome. Read about all of it below.
35 hours of video uploaded to YouTube every minute Remember in March when we shared that more than 24 hours of video was being uploaded to YouTube every minute? Well, our users continue to amaze us, and as of last week, 35 hours of video are uploaded to YouTube every minute. If we were to measure that in movie terms (assuming the average Hollywood film is around 120 minutes long), it’s the equivalent of more than 176,000 full-length Hollywood releases every week.
Laugh along with us and Comedy Thunder NextNewNetworks, the YouTube partner responsible for bringing original content like Obama Girl and Key of Awesome to YouTube, recently launched a new series called “Comedy Thunder.” Eight comedy teams and comedians will each post a video based on a specific theme that changes every week. Here’s one of the latest videos:
Do you love K-POP? Korean pop music or “K-POP” has earned millions of fans around the world. MBC, a major TV network in Korea, has joined with YouTube to search the world for the next big K-POP talent. Check out some of the top Korean music labels like YG Entertainment, SM Entertainment and JYP Entertainment for inspiration before submitting an audition video. Don’t worry if you don’t speak Korean; you can audition in any language.
The Mexican Revolution on YouTube November 20 marks the 100th anniversary of the start of the Mexican Revolution and we’ll observe that anniversary on YouTube by celebrating a new revolution: Mexican film-making. Thanks to YouTube partner Mubi, we’ll present feature film Revolución, made up of 10 individual shorts that explore the topic of Mexico’s revolution from celebrated filmmakers such as Gael Garcia Bernal, Diego Luna, Carlos Reygadas, Rodrigo Garcia and Patricia Riggen. You’ll also have the opportunity to get your questions answered by the filmmakers using Google Moderator for YouTube.
Google Chrome browser extensions for YouTube For you movie buffs out there, we did some research and found a few handy Chrome extensions that can make your YouTube viewing experience more “cinematic.” For example, Window Expander for YouTube maximizes YouTube videos to fill your entire browser. With Turn Off the Lights, you can make the entire page outside the video fade to dark like you’re in a movie theater. The OpinionCloud extension summarizes comments on YouTube, so you can quickly get the crowd’s overall opinion.
The Google Chrome team also recently released an extension called YouTube Feed, which notifies you whenever new videos are available in your YouTube homepage feed. You can directly access, rate and like videos—right in your browser.
Give YouTube Topics on Search a whirl We know that sometimes people come to YouTube looking for a specific video, but at other times, they have only a rough idea of the kind of videos they want. We’ve been there too, and have been thinking for a while about this challenge of searching when you don’t yet know exactly what you’re looking for. Here’s our take on how discovery for videos could work on YouTube in the not-too-distant future. Find out what happens when we search for [LOL] and [cat] to find funny cat videos.
YouTube marketing tips for advertisers Many businesses use YouTube to get the word out about their company, launch a new product or connect with customers. Orabrush has earned 13 million video views from a video made for just $500 about its tongue-cleaner, and has used YouTube along with Google AdWords to achieve more than $1 million in sales. The Orabrush team offered five tips for success in this recorded webcast with AdAge.
And finally—if you missed the live-streamed Bon Jovi concert, you can still catch it on the band’s YouTube channel. To stay-up-to-date on YouTube news and events, visit us on the YouTube Blog.
Posted by Serena Satyasai, Marketing Manager, The YouTube Team
Twenty years ago this month, Tim Berners-Lee published his proposal for the World Wide Web. Today, the web is an explosion of pages and apps teeming with videos, photos and interactive content. These powerful new web experiences—such as "The Wilderness Downtown," our HTML5 collaboration with the band Arcade Fire—are possible thanks to cutting-edge web technologies that bring all this content to life in the modern browser.
But how do browsers and the web actually work? What is HTML5—or HTML, for that matter? What do terms like “cookies” or “cloud computing” even mean? More practically, how can we keep ourselves safe from security threats like viruses when we’re online?
To help answer these questions, we collaborated with the wonderful illustrator Christoph Niemann to publish an online guidebook called “20 Things I Learned about Browsers and the Web.” This handy guide is for those of us who’d like to better understand the technologies we use every day.
“20 Things” is written by the Chrome team, and continues our tradition of finding new ways to help explain complex but fascinating ideas about technology. Many of the examples used to illustrate the features of the browser refer back to Chrome.
We built “20 Things” in HTML5 so that we could incorporate features that hearken back to what we love about books—feeling the heft of a book’s cover, flipping a page or even reading under the covers with a flashlight. In fact, once you’ve loaded “20 Things” in the browser, you can disconnect your laptop and continue reading, since this guidebook works offline. As such, this illustrated guidebook is best experienced in Chrome or any up-to-date, HTML5-compliant modern browser.
For things you’ve always wanted to know about the web and browsers but may have been afraid to ask, read on at www.20thingsilearned.com (or, you can use the handy shortened URL at goo.gl/20things). If you find “20 Things” informative, don’t forget to share it with your friends and family!
Posted by Min Li Chan, Product Marketing Manager, Google Chrome
As customers begin to recognize large productivity gains with Gmail, Google Docs and the rest of Google Apps, they frequently ask when they’ll be able to use services like Google Voice, Reader, Blogger and AdWords with their Google Apps accounts. We’ve steadily added new functionality to Google Apps and recently added support for third-party apps, but we’re thrilled to swing the floodgates of new functionality wide open now. Starting today, customers worldwide can access a full spectrum of services from Google—including more than 60 productivity-boosting applications that extend far beyond any traditional software suite.
Coupled with the ability for administrators to provide different sets of applications to different groups of users, the possibilities for empowering workers in new ways are remarkable. For example, you could equip your marketing team with Picasa Web Albums so they can collect and share photos from customer appreciation events, and let that team publish your company’s blog with Blogger. Services like iGoogle and Alerts, on the other hand, may be broadly useful, and could be enabled for your whole organization.
Existing customers can transition at their own pace over the next couple months to the new infrastructure supporting these applications from the administrative control panel. New customers will automatically have the new infrastructure. The additional services are not covered by the Google Apps SLA or telephone support, but we’ll be watching for feedback how we can make these new applications even more useful.
In tandem with this big improvement, we’re also simplifying the names of the versions of Google Apps. Here’s how we now refer to our line-up:
Google Apps is our free service geared towards families, entrepreneurs and other groups up to 50 users.
Google Apps for Business offers 25GB of email storage per user, a 99.9% uptime guarantee, data migration capabilities, advanced management tools, telephone support, added security features and more, all for $50 per user per year.
Google Apps for Government is FISMA certified and designed with local, state and federal agencies in mind.
Google Apps for Education offers many benefits of Google Apps for Business, but at no cost to schools, universities and qualifying non-profits.
The team has worked hard to unlock all of this new functionality for our customers, and we think many of these new applications will become indispensable within your organization. To help get you started, each day the Google Enterprise Blog will profile how your organization could put a different application to use. The first post tomorrow will focus on Google Reader, so visit the Enterprise Blog to follow the series.
Posted by Derek Parham, Lead Software Engineer, Google Apps
With Google Docs, we’re always trying to make you more productive—and part of that means making it possible for you to get things done from anywhere, at anytime. That’s why we’re excited that the new documents editor now supports editing on your mobile browser. We’re rolling this out over the next few days.
That means that...
You can work on that important memo...while on the bus or train to work.
If you’re behind on a group proposal, but really want to make it to the ball game tonight, your whole team can work on it from the bleacher seats.
You can take minute-by-minute notes at a concert so you’ll always remember the setlist. And your friends can jealously follow in real-time at home.
...and the list goes on!
Take a look at this video to see mobile editing in action:
It’s easy to get started: visit docs.google.com in a browser on a supported device, and select the document you want to edit. Then, when you’re viewing it, press the Edit button to switch to the mobile editor.
In the next few days, we’re rolling this out to English-language users around the world on Android with Froyo (version 2.2) and on iOS devices (version 3.0+) including the iPad. We’ll be adding support for other languages soon. And as before, we also support editing of spreadsheets from your mobile device’s browser.
We hope you enjoy editing your documents on the go—especially when you’re at the game with a hot dog in your other hand.
The way we shop for fashion is different from how we buy cameras—especially online. With fashion, reviews and specs are less important; fashion shopping is about discovering something that fits your taste and feels right. The web works well for buying cameras and other hard goods but for soft goods, such as clothing and accessories, it’s not the same as shopping in a store.
What’s more, the market for soft goods online is growing tremendously. A year and half ago, our team (which at the time was part of Like.com) started to wonder if we could create a better experience for people to shop online. Our team consists of PhDs in computer science with an emphasis on machine learning and computer vision, along with fashion designers and stylists—we jokingly called ourselves the computer nerds and fashion nerds (and a few of us were both). So, we set out to create a new way to browse, discover and shop for soft goods online.
Today, we’re excited to share with you our first step towards realizing this goal. It’s called Boutiques.com: a personalized shopping experience that lets you find and discover fashion goods, by creating your own curated boutique or through a collection of boutiques curated by taste-makers—celebrities, stylists, designers and fashion bloggers. Boutiques uses computer vision and machine learning technology to visually analyze your taste and match it to items you would like.
In fashion, there are lots of choices. If there are, say, 500,000 items in a store, that means there are literally billions of different combinations of outfits you can make with those items. How do you sort through all of this? This site had to be a collaboration.
First we partnered with taste-makers of all types. We asked them not just to curate 10-50 great items they loved, but also to teach our site their style and taste. They did this by telling us what colors, patterns, brands and silhouettes they loved and they hated. They took a visual quiz that taught the site to understand their style genre: Classic, Boho, Edgy, etc. Our machine learning algorithms use this information to enable you to shop all of the inventory in the style of that taste-maker, on top of the 50 items they’ve hand-curated.
These days, bloggers, stylists and everyday fashionistas are expressing their sense of style online. We invited them to create boutiques so people could shop their diverse styles. But you have a unique and independent style too, so Boutiques also lets you build your own personalized boutique and get recommendations of products that match your taste.
In addition to all this, Boutiques offers a variety of features to search and discover merchandise including:
Advanced search filters - Filter by genre, silhouette, pattern, color families and sizes.
Inspiration photos - Try a search for [yellow pumps] and you’ll see matching outfit ideas to the right of the search results. We feature images from streetstyle sites, and collage and styling sites to provide you with the online equivalent of styled mannequins to give you inspiration.
Complete the Look - Ever wonder what to pair with that dress? Our fashion designers wrote hundreds of style rules—like “heavily patterned handbags don’t tend to go with heavily patterned dresses”—that we used to develop a tool to suggest items that match.
Visual search - Sometimes you love an item but not in a particular color. We analyze the photograph of an item for its color, shape and pattern and try to help you find visually similar items.
Boutiques on your tablet - Download our iPad application, lean back and move through inventory as if you were flipping through clothes on a rack at the store.
You can start shopping now at Boutiques.com. At this time, Boutiques is only available in the U.S. and only for women’s fashion, but we plan to expand in the future. Tell us what you think on our feedback form. And if you’re a designer, stylist, celebrity or retailer and want to participate on Boutiques.com, drop us a line.
Posted by Munjal Shah, Product Management Director
