The Craft Beer Chronicles: Hipsters may be strong-armed by Double Bastard »
"How many hipsters does it take to screw in a light bulb?”
That’s the question Jason Bernstein posed earlier this week when we sat down at the Golden State, the eatery-cum-craft-beer-bar he co-owns on Fairfax. I sipped my Stone Double Bastard Ale as he delivered the punchline:
“It’s a really esoteric number; you’ve probably never heard of it.”
The joke illustrates Bernstein’s point about the nascent subculture within the burgeoning craft beer community. Bernstein calls it the “hipster craft beer movement” -- a term he uses to describe those who spelunk craft beer’s extraordinary depths not to educate, but to alienate.
“The esoteric and the arcane are being overly-exalted,” Bernstein said.
He would know: the Golden State has garnered a reputation as a place to find rare and obscure beers -- many of which aren’t even listed on the menu. So a lot of those “hipsters” he’s talking about are people who flutter to his counter on a nightly basis, like moths to the proverbial flame.
But Bernstein rejects the idea that obscurity automatically equals value. Continue reading >>