Sam Cooke | Rolling Stone Music | Lists

100Greatest Artists of All Time

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Sam Cookeby Art Garfunkel

Sam Cooke was grounded in a very straightforward singing style: It was pure, beautiful and open-throated, extraordinarily direct and unapologetic. Let's say you're going to sing "I love you for sentimental reasons." How do you hit that I? Do you slur into it? Do you put in a little hidden h? The attack on that vowel sound is the tip-off to how bold a singer is. If you pour on the letter i from the back of your throat, the listener gets that there is no fudge in the first thousandth of a second. There's just confidence from the singer, that he knows the pitch, and here's the sound. That's what Sam was great at. He had guts as a singer.

Sam also threw a lot of notes at you. Today you hear everyone doing those melismatic notes that Mariah Carey made popular. Sam was the first guy I remember singing that way. When he's singing, "I love you for sentimental reasons/I hope you believe me," the next line should be, "I've given you my heart." But he goes, "I've given you my-my-mah-muh-my heart/Given you my heart because I need you." It's as if he's saying, "Now that I've sung the word, I'm going to sing it again, because I've got all this feeling in my heart that demands expression." He could have given us less, and that would have been enough, but he put in all those extra notes, as in "You Send Me," where he's scatting between the lines: "I know, I know, I know, when you hold me."

He had fabulous chops, but at the same time fabulous taste. I never felt that he was overdoing it, as I often feel with singers today. He stayed rhythmic and fluty and floaty; he always showed brilliant vocal control.

I must have sung "You Send Me" to myself walking up and down stairwells at least a thousand times. It was on the charts right when I was having my first little success with Paul Simon as Tom and Jerry. Our "Hey, Schoolgirl" was on the charts with "You Send Me," "Jailhouse Rock" and "Jingle Bell Rock." I was just a kid, calling on radio stations for promotional purposes, and all I heard was "You Send Me." Sam was great to sing along with. He was my hero.

There was a deep sense of goodness about Sam. His father was a minister, and he obviously had spent a lot of time in church. His first success came early as a gospel singer, and he expanded into R&B and pop. It looked like he was making the right choices in life until he got shot by the night manager of a motel. You wonder who he had fallen in with.

Paul Simon, James Taylor and I covered "Wonderful World," which he also wrote. It was a teenage short story like Chuck Berry's "Sweet Little Sixteen" or "School Days." You're stroking the teenager's sense of style with those pop songs. Sam was a master of that idiom. "Wonderful World" was both unsophisticated and very Tin Pan Alley.

Sam came along before the album was discovered as an art form. You think of him in terms of songs. My favorites are "Sad Mood," "Wonderful World," "Summertime," "For Sentimental Reasons" and "You Send Me." I think that "A Change Is Gonna Come" shows where he could have gone if he had lived through the Sixties, doing Marvin Gaye kind of lyrics about the society we live in. It was a tremendous loss when he was killed. I remember thinking, "Oh, that can't be." He was such a rising star, a fabulous singer with intelligence. And that brilliant smile.

I used to think he was just a great singer. Now I think he's better than that. Almost nobody since then can touch him.

Illustration by Charles Miller

Comments (46)

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mike6866
June 13, 2010 11:47 P.M. EDT
I actually had to go back and re-check the list several times, but, sure enough, NO PINK FLOYD! Really? Roxy Music and Nine Inch Nails, but no Pink Floyd? This is an egregious omission.Also, although not as egregious an omission, the one group/artist that could have been included for their seminal i...Read More

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GESM123
September 19, 2010 3:31 P.M. EDT

So I can just assume that you have no knowledge about the progression of rock music and you've decided to denigrate Roxy Music and Nine Inch Nails because they aren't constantly played on your classic rock radio stations? The only greatly influential Floyd album was Piper at the Gates of Dawn. They may've put out some classics in the '70s, but they were your basic ultra-intellectual progressive rock opuses...let's not forget about King Crimson or Genesis, both of which were much more influential and impacting than Pink Floyd. Roxy Music bridged prog rock and glam rock before either of them reached their apexes, and their regality and sense of style was hugely ground-breaking...Eno's solo career was equally stylistic and groundbreaking (if not as regal), so if anything, omitting him was 'egregious'. Nine Inch Nails pioneered industrial rock music and were massively important...you can't ignore them because you don't like them or their style is too abrasive or unintelligible.

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Jochi
October 2, 2010 1:43 A.M. EDT

GESM123: Are you insane? Pink Floyd is so much better than a lot of artists in this list, and why do you think that "The Pipers At The Gate Of Dawn" is the only important CD? It's not even the best one... You should start listening more music, specially from Pink Floyd.

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Ferran
June 14, 2010 3:53 P.M. EDT
I don't think you can make a top 100 without Pink Floyd and Red Hot Chili Peppers, nowadays.

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aaxander
June 30, 2010 3:06 A.M. EDT
The omission of Pink Floyd is truly amazing. And where is Queen? Abba? Pearl Jam? Billy Joel? Scorpions? Journey? Deep Purple? If I had owned Rolling Stone at the time this "Immortals" list was published, heads would have rolled.

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HenryisAwesome
July 17, 2010 4:35 P.M. EDT

I'd have to agree with some of what you say, but disagree with other bits. Yes, Iwas also amazed that Pink Floyd wasn't on the list. And Queen? Freddie Mercury was a talented vocalist a performer. But that doesn't always make up for their music. They have released really good albums and songs but have also released ones that aren't very good. And you have to look at their overall musical history. Pearl Jam definetly deserved to be in the top 100 aswell.

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timburt08
July 1, 2010 10:50 P.M. EDT
This is the dumbest thing I have ever seen..Eminem and Tupac make the list, while Journey is left out??

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kontakte
July 2, 2010 8:12 P.M. EDT
I agree Pink Floyd and Billy Joel not making the list is insane, but what about The Kinks? The Beatles would've been nowhere without them... It pains me to see everyone fawn all over The Beatles ALL THE TIME like everything they ever did was groundbreaking and spectacular. I agree (even though I'm d...Read More

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31ddahc
July 17, 2010 12:43 A.M. EDT
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mac54
August 9, 2010 4:04 P.M. EDT
Hey moron, The Beatles have the right to be fawned upon, they're the greatest band ever. you probably have no idea what you're talking about, as The Beatles were the greatest singers, songwriters, and musicians ever. They have not made one bad song as long as they've been around. I agree with you about pink floyd and billy joel, but ...Read More
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