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"Social media" was the term du jour in 2008. Consumers, companies, and marketers were all talking about it. We have social media gurus, social media startups, social media books, and social media firms. It is now common practice among corporations to hire social media strategists, assign community managers, and launch social media campaigns, all designed to tap into the power of social media.

But social media today is a pure mess: it has become a collection of countless features, tools, and applications fighting for a piece of the pie.

Facebook, a once groundbreaking online community, has become the ant colony of third-party applications. Twitter users now have a dozen or so additional applications they can use to overcome Twitter's ever-present shortcomings. People spread themselves across a number of tools and maintain different networks on each (large portions of which they don't even know), making it nearly impossible to decide what to share and with whom.

Users, marketers, and companies face an incredible amount of noise, too. For every new application that relies on a network, another crops up that helps users manage it. While "eyeballs" used to be the coveted metric, both ad publishers and investors now realize that having smaller well-targeted niches can lead to much better returns than marketing to one large undifferentiated mass of users.

Meaning and connection -- two key anchors of all things social media -- are corroding by the day as people's ability to organize their experiences and find the relevance of their networks declines. Social media, in essence, is bumping up against its own ceiling, no longer able to serve the needs of those living within its walls; and for these reasons, social media as we know it is changing course.

Social Media is Evolving

Social media is morphing into a holistic experience that speaks to people's social needs in new ways. If you are a CEO of a startup who is focusing on the next generation of social media, here are 10 areas you'll need to take into consideration in the coming year:

1. It's About People

We're moving away from "users," "customers," and "shoppers": social media is bringing back the human element to all digital interaction. People now deliberately seek meaningful connection, self-expression, and a relevant and receptive community. Forrester's Social Technographic research and Charlene Li and Josh Bernoff's Groundswell represent a huge step towards a new kind of behavior-driven segmentation, but companies that want to succeed will need to take it further and tap into people's evolving needs, using the social media context as the new baseline.

2. Creating Meaning and Value

Social media will no longer be about features and applications. These have become a dime a dozen. People will be looking to get tangible and relevant value out of their social experience; they'll be looking for meaning and for order. "Social media online is no different from social media offline," said Brent Csutoras at a recent Social Media Club event. People will be looking for ways to keep their networks going regardless of device or platform. They will connect around meaningful topics and have live and simultaneous conversations within parameters they themselves define, which will bring relevance back to their interaction with others.

3. Enabling Convergence

FriendFeed -- now both a destination and an API -- is growing rapidly, despite a miserable wiki-like interface and interactive experience. That's because people are at a loss when it comes to pulling their conversations together from various sources and assigning meaning to them. Companies that deliver beautifully designed, easy-to-use, searchable, flexible, aggregating platforms will become more important than any social media tool by itself. Deb Schultz, a San Francisco-based web strategist, compares social media to an art exhibit and says people will "curate their live presence through the web ecosystem as needed." Noovo and Zannel are examples of early attempts to enable this.

4. Building a Truly Cross-Platform Experience

The iPhone experience has changed the playing field for users, companies, and developers. In Q1 of 2009 alone, Apple sold 4.4 million iPhones, and Google's Android and the new Palm continue to build on the cross-platform, application- and service-driven model. In the new landscape of social media, people are seeking solutions that seamlessly cut across mobile, web, and live interaction, hopping on and off them like double-decker buses, all with the same pass.

5. Creating Relevant Social Networks

People will create, join, and seek social networks that enable them to have meaningful and relevant experiences with each other. They will measure their return on investment (time spent, level of disclosure, etc.) in replies, comments, their ability to influence, and the value of their learning. Rachel Masters, VP of Strategic Relationships at Ning -- a social network that grew a massive 388% in 2008 -- says, "the Internet is confusing because it can be used to replicate almost any previous medium. Ning addresses this by delivering social networks that allow people to connect around the things they love."

6. Innovating in the Advertising Space

Ad publishers and the attached ecosystem will continue to lose revenue until they realign their understanding of what appeals to people who are conversing, connecting, and expressing. The next phase of social media is a gold mine of targeted niche demographics. Nuconomy, an Israeli startup, experiments in creating and delivering highly targeted, dynamic display advertising. Shahar Nechmad, Nuconomy's co-founder and CEO, says that, on average, Nucomony customers see six to nine times higher click-through rates on targeted ads than on non-targeted ones. "People do click on ads and buy things in the same session," says Nechmad. Ad agencies and publishers that are able to quickly realign their thinking and create an innovative and relevant product discovery experience will gain significant competitive advantage.

7. Helping People Organize Their "Old" Social Media Ecosystem

As aggregating platforms enter the field, people will seek to bring order to the endless bits of information available to them. Video tagging, conversation archiving, taking cloud computing to the next stage, and making search more relevant are some of the new baseline requirements. These represent a significant opportunity for companies willing to undertake this massive endeavor.

8. Connecting with the Rest of the US and the World

With some exceptions, today's active social media users are early adopters. In the next one to two years, the benefits of social media will cross the chasm and reach the mainstream, not only in the US but around the world -- especially in community-driven regions like Southeast Asia and countries like Brazil, Russia, and Germany. Companies will need to understand the explicit and implicit differences between adoption patterns in different countries and adjust their products to meet these different needs.

9. Preparing for New Social Media Jobs

It has been a harsh year for marketing firms. Companies are looking to divert marketing dollars to more targeted social media destinations. And this is just the beginning. David Spark, founder of Spark Media Solutions, says that businesses will need to go beyond paying people to Tweet or put up a Facebook page. Social media's new job descriptions will call on subject-matter experts who can plan for relevant interaction within networks and aggregating platforms and bring together products, services, and people.

10. Making Money

The next phase of social media will bring plenty of lucrative opportunities. With the rise of aggregating platforms, social networks, and new mobile and location-based features, we're bound to see an increase in targeted and personalized ads, "freemium" packaging, revenue sharing between strategic partners, and a flow from the offline world to online social engagement (such as when real goods complement virtual ones).

Social media has forever changed the way people use technology to interact with others, but it can no longer satisfy people's needs in its current form and must change course.

The new form of social media will be about creating "whole products" and complete experiences, all in real time, across the web, mobile, and live. Each user will be able to create his or her own experience using tools, features, and apps that magically coalesce. People will be able to move seamlessly through information that is available to them anywhere, anytime, sharing rich content with a rich set of groups and networks that they themselves define. Innovative companies that are able to listen to these needs and deliver products based on them will not only survive but thrive in the coming months and years as people eagerly advance on the inviting waters of the new social alchemy.

Learn more about social media managment from experts -- check out the ReadWriteWeb Guide to Online Community Management. It highlights the hottest issues in online community management (Download a free sample of the document here), and you get access to a password protected online aggregator that automatically serves up the most-talked about blog posts concerning community management each day -- a great resource for ongoing professional development.


Comments

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  1. Great post! Very informative!

    Posted by: Carmel | January 27, 2009 10:10 AM



  2. Excellent thoughts. Thanks for throwing down the gauntlet!

    Posted by: Judy Curtis | January 27, 2009 10:16 AM



  3. I know some people dislike saying "Great post!" but those are my thoughts and I am strapped for time. Great post! Bookmarked.

    Posted by: Brett Borders | January 27, 2009 10:46 AM



  4. We seem to be aligned in couple of these! http://www.socialcrm.net/2009/01/social-media-2009-predictions-draft.html

    I equate your:
    "Helping People Organize Their "Old" Social Media Ecosystem" with my "Intimacy and update services will become critical"

    "It's About People" with "The Social Media Platform “Commodization” begins"

    Posted by: Filiberto Selvas | January 27, 2009 11:00 AM



  5. We seem to be aligned in couple of these! http://www.socialcrm.net/2009/01/social-media-2009-predictions-draft.html

    I equate your:
    "Helping People Organize Their "Old" Social Media Ecosystem" with my "Intimacy and update services will become critical"

    "It's About People" with "The Social Media Platform “Commodization” begins"

    Posted by: Filiberto Selvas | January 27, 2009 11:01 AM



  6. Very interesting, some very big stuff. I agree that cross platform (whether it be mobile to web, or facebook to linkedin) is one of the biggest needs out there right now in social media. A site that my organization has been working on for 18 months now decided to go "multi-platform" just about a year ago - we're a niche network but I've always had in mind that if we could create a place where users could update their status across multiple sites from a single site, and send messages to contacts regardless of network, and receive all messages from all networks in a single location - we'd potentially get adopted by users out of our niche area just out of convenience.

    I've had my eye on friendfeed, ping.fm and others. So far, I still find the iGoogle/Netvibes model to be the most successful in this area. Friendfeed seems to require my friends to sign up for yet another network (in order for me to receive their actions). And Ping.fm only seems to be outgoing. Basically, whoever enables users to update their twitter, facebook, myspace, linkedin status from the same place - and also has a newsfeed from all these sources, and runs on a login from one of these sites rather than creating a new one - wins. I thought for sure it would have happened by now - has it?

    Posted by: Melissa Cheater | January 27, 2009 11:04 AM



  7. Excellent thoughts Ravit! I believe that 2009 will also be the year of social aggregations and syndication.

    This evolution is fueled by the ability to publish "and" receive, process and respond to related signals when and where they transpire - from one place. It will envelope and rewire the social Web and your corresponding relationships to more effectively work for you as well as reciprocally - from one centralized communication hub.

    Posted by: Brian Solis | January 27, 2009 11:05 AM



  8. Hi Ravit,
    Great job with the post. I think with the explosion (unfocused explosion) of social media there really is a strong need to help people manage their social "ecosystems". I think people are on the verge of being fed up with so many choices in the social media universe, and my prediction is that we will see the death of many newly created platforms and the merging of the remaining successful ones to create a more manageable cross-platform experience. This might not happen all in 2009 but I think it's not to far down the road..


    @AJGerritson

    Posted by: AJ Gerritson | January 27, 2009 11:06 AM



  9. Brent Csutoras is spot on when he said: "Social media online is no different from social media offline,"

    If people think of Twitter as their online rolodex or virtual coctail party, they'll understand how to interat on Twitter in effectively seducing their tribe and charming those influencers they wish to do business with.

    @CoachDeb
    Deborah Micek
    http://BLOGi360.com

    Posted by: @CoachDeb | January 27, 2009 11:12 AM



  10. I think the most important takeaway: "Social Media is evolving".

    "Social Media" is different things, to different people, at different times. It will continue to defy being neatly categorized.

    Posted by: Julie @SocialMedia411 | January 27, 2009 11:20 AM



  11. Great predictions! I think #8 is going to be especially important, because most businesses are used to thinking locally or nationally, but the web connects the entire globe.

    For instance, a client of my company is a real estate firm in Chicago, but their online marketing efforts are global, to cover people relocating to Chicago from around the world. Using social media to reach out to people where they "live" online is a key part.

    Posted by: Jacqueline (SEOGroup Blogger) | January 27, 2009 11:20 AM



  12. I agree with much of this. One of the key problems is, that as more people tune into social media, there becomes more talking and as such more noise. We are certainly experiencing that with Twitter.

    It is a matter of fine-tuning, so that you are listening closer to the conversations you want to hear, BUT without alienating others and losing the openness and inclusiveness that has often made social media/networks so appealing and liberating.

    That said, better filtering would help, better organization tools will as well - and I have hope for an aggregate tool (Friendfeed getting even better - love its ability to track these comments, btw - or something similar developing) to organize our personal "sphere".

    All in all, the evolution is pretty exciting.

    Posted by: Monica Hamburg | January 27, 2009 11:21 AM



  13. I think one of the fastest growing positions in 2009 will be a Social Media Director/Manager! Like you said, there is more to it than just creating a Facebook page or participating on Twitter, you have to be involved in the discussions!

    Posted by: Tony Sena | January 27, 2009 11:29 AM



  14. Hi Ravit,

    I enjoyed your post. I'll be sure to say hi at the next SMC-SFSV event.

    Personally, I would gladly pay a small subscription for a good social media aggregation platform. I just can't get into FriendFeed(sorry Scoble).

    Posted by: Brian Remmel | January 27, 2009 11:34 AM



  15. I'm enjoying reading through everyone's thoughts in the comments--thank you! Great conversation unfolding. Interesting to see what new trends we'll uncover by the end of the day...

    Posted by: Ravit Lichtenberg--Ustrategy | January 27, 2009 11:34 AM



  16. Someone pls offer me SIMPLICITY. Please!

    Great article, Mr. R.

    Thanks for sharing.

    Keep the faith and keep being you!

    ~Ronald
    TrueBeliever & HopeDealer

    Posted by: Ronald Earl WIlsher | January 27, 2009 11:39 AM



  17. I'm not exactly sure what is going on on Twitter but many users' follower numbers are doubling and tripling since the fall. And yet, at least for me, the number of personal replies I receive has stayed about the same. So, more and more people are signing but just lurking? Or sign up and never really use their account very much.

    Over the past 6 months, I've seen a number of Social Media presentations & webinars where presenters advise users or businesses to have a presence on all social networks. I think that is a bad strategy as an inactive or limp Social Media account is almost worst than having no account at all. Better focus your efforts on a handful of networks than try to do everything halfway.

    Posted by: Liz | January 27, 2009 12:37 PM



  18. This is great insight and information, thanks! I am especially partial to the 2nd point and I think this will be a major driver of social media in the future.

    Posted by: Jon-Mikel Bailey | January 27, 2009 12:37 PM



  19. Excellent article and great summary of the way social media is changing. Lots here for me to use with my clients and projects. Thank you!

    Posted by: Jennifer Benz | January 27, 2009 12:37 PM



  20. Fantastic outline of where we are and where we are headed--I'm trying to synthesize exactly these types of things for my predominantly local tv news audience, a business that has been extremely slow and clumsy in its fledgling efforts as social media-- a stubborn belief, I think, that if the economy just recovers enough for car dealers to start buying tv commercials again, everything will be okay and this Twitter stuff won't be important.

    Again, great writing and keep it up. And anyone with ideas/thoughts about the intersection of social media and local tv media, I'd love to discuss it with you in detail!


    Mark

    www.localtvnews.wordpress.com

    Posted by: Mark Joyella | January 27, 2009 12:38 PM



  21. I totally agree with your post! Your first post "It's about people" was a brilliant way to start the list! Often,people trying to get into social media try to game the system and forget that it is the consumer's choice, now more than ever, whether they will respond or not. I look forward to reading more of your posts!

    Meg

    Posted by: Meg | January 27, 2009 1:13 PM



  22. Point 9 is sure the most rad. definitely being socialmedia rockstar is going to get old. and there real experts will come from their own areas. the rockstars will just have to become teachers.

    Posted by: Kemeny_x | January 27, 2009 1:21 PM



  23. We think natural organizations(associations, religious organizations, clubs, schools, companies, chambers of commerce, etc) will increasingly explore use of social tools for their own constituents (members, employee, congregation, etc) albeit still cautiously.

    Why! I think the "next generation" (not necessarily by age) expects it but old guard still needs to get comfortable.

    We are basing our plans that these small-medium organizations need more affordable tools.

    Thanks for sharing many other useful thoughts on how the future might evolve.

    Posted by: C.H. Low | January 27, 2009 1:24 PM



  24. So I agree with your assesment. My question is how does one translate social media into a b2b world. How do we market to and get results from all these platforms?

    Posted by: Ursula | January 27, 2009 1:27 PM



  25. Great article. From my point of view mobile will be one of the biggest drivers for social platforms in the next years.
    1. The mobile phones are the most personal devices and social platforms are the best services for the personal involvement of the user = a perfect fit.
    2. Like Mark Zuckerberg said on the DLD today: “There is a huge trend online to post huge amounts of smaller pieces of data.” - and the mobile phone is the next great thing for doing that.


    Posted by: Lars Schlossbauer | January 27, 2009 1:29 PM



  26. I would say that if companies do not get #1, they will not get it at all.

    Very well done.

    Cheers,

    @tracysheridan

    Posted by: Tracy Sheridan | January 27, 2009 1:29 PM



  27. This is an outstanding post, dripping with truth, optimism and honesty. Thanks for sharing!

    Posted by: Will Wheeler | January 27, 2009 1:34 PM



  28. IN THE CONTEXT OF RADIO...

    Well... having attended more than a few conferences on social media, blogging and "what's next", as well as being a daily social media networker, my take is that in 2009, we'll start to see the next group of early adopters from the mainstream and more traditional media begin to use social media.

    This will produce the following:

    1) Those that successfully experimented first to help extend their brand, like Hugh Hewitt's twitter hash #hhrs, will see others flood in and withdraw somewhat, as the buzz subsides

    2) Most of the newer adopters will bounce right off like they have been doing all along so far, as they are too out of touch with adapting to the new demographics of radio

    3) Twitter, FF and FB will be gateways back to radio's core audio content, rather than a distracting parallel activity.

    4) Social media will be more about Mobile 2.0, and radio, if the leaders pay attention, will be able to score a win for a change!

    5) The conversation leaders will again be those from other media that have finally come around and decided to really engage the listeners into the conversation. The value of UGC will max out at about 30% of the overall content, and UGC-based portals will lose a lot of their value.

    6) The things talked about on Twitter and other such services will thankfully be less inward focussed, and more about the substantive contributions of the participants. Right now, it is such a freaking echo chamber of discussion about how everyone is doing social media, but really it is the few who promote media change that account for 90% of the activity.

    Posted by: Mobile Radio on Demand Guy | January 27, 2009 2:44 PM



  29. Great top 10 list.

    Once people start figuring out exactly how to make money with the social networking websites/services... Then activity will increase even more... Exponentially !

    Best,

    Mike

    http://www.wannadevelop.com

    Posted by: wannadevelop.com | January 27, 2009 2:48 PM



  30. Very big post, and many brilliant comments. I had blogged about this early today....the social media is evolving and I feel for the better. Connection can not be made on a one way street. People want to feel connected, and that requires BOTH sides communicating. Reciprocation and courtesy will give us all a "common ground."

    Look forward to your next post!

    Posted by: Rita | January 27, 2009 2:49 PM



  31. Ravit

    Neat discussion, you're right about the mess that is social media/networking sites in part because of the tons of third party apps. However, if folks learned to stick with the essentials and not become distracted with all these addons- there's room to connect and partake in meaningful communities and so on.

    I know, the tools and networks are appealing but focus on being a presence in only a core out of the many. Keep to the basics and don't change if it's not necessary.
    Also, seeing returns doesn't occur because we do all the right things according to the so called experts, there's not a guaranteed result because we punched all the right numbers. There are times when results may be random, come from an offline connection and so on. :)

    Interesting observations. Thanks for sharing.


    -Mig

    Posted by: Miguel Wickert- Pineiro | January 27, 2009 2:55 PM



  32. social media is going to truly change the world.

    Posted by: web development | January 27, 2009 3:14 PM



  33. The evolution of social media is intriguing. It is a complete change in how we live our lives.

    As social media becomes more pervasive, people start to realize that along with keeping in touch w/ friends, playing games or consuming media, social media becomes a facilitator for employment and to make our everyday life easier.

    I believe we are at this point right now. Everyday people are realizing what we in the industry have known for some time now-the social media platform will better their lives in almost every way if they allow themselves to learn and apply themselves.

    Great post, I agree with it and would like to highlight #5-Creating Relevant Social Networks. This process will be sped up as more people lose their employment and look to connect to find other opportunities. Social networks for people in towns, parishes, soccer moms, fantasy football leagues, etc. I believe this will grow exponentially in 2009-2010 and Ning.com will be a big part of this.....

     Posted by: haroldcabezas Author Profile Page | January 27, 2009 3:55 PM



  34. Social Media has a couple other components:

    11. DISTRACTING/ADDICTING: For those who are easily distracted, Social Media can take you away from your core activity or business. Every "Productivity Expert" tells you NOT to look at email to start your day and heaven-forbid, don't launch your social media networks. If you have it on your phone, then your attention span will be come that of a gnat. So pace yourself.

    12. LEGALLY ADMISSIBLE: Yes, everything you say, write, write, post, display can be held against you. You are creating a GPS with references to your thoughts, activities, and your intentions.

    I am a Love Linguist. I focus on Lovematism. So to add these sobering two items to the list of this post "10 Ways Social Media Will Change in 2009" is not my usual rant.

    Have an awesome 2009!

    Sherrie Rose
    The Love Linguist (tm)
    www.HerLoveBucket.com
    Author, 7 Ways to Fill Her Love Bucket

    Posted by: Sherrie Rose (The Love Linguist) | January 27, 2009 4:05 PM



  35. You didnt mention the opening opportunities for social apps to get around repressive or censoring regimes like China & Australia etc. @terrortv

    Posted by: paul | January 27, 2009 5:52 PM



  36. I have been preaching this for months, but cannot put into words what you wrote...THANK YOU! Social Media is, and will evolve tremendously on 2009, in fact we are changing our business to reflect more emphasis on SM. We even launched a social media web site in my hometown using NING (Point #5) It has went over like crazy...
    It's like Seth Godin said, create your own "Tribe"..

    Posted by: Wilmington Social Media Club | January 27, 2009 7:00 PM



  37. digital media has always been social, even before the internet in the usenet and compuserv days the main thing people always did was communicate with one another. And marketers are just figuring this out now? Brilliant

    Posted by: chuckl | January 27, 2009 7:01 PM



  38. I think social media will see a consolidation or emergence of fewer front-running platforms that will act as the firmament of the social web. FriendFeed, Twitter and Facebook (all platforms to one degree or another) have an opportunity to establish themselves as the bedrock of this new consolidated firmament. The result? A social web that extends beyond the walled gardens of these individual properties and provides a context for all activities on the web that results in ongoing shared experiences between members of one another's social graphs. It will be interesting to see who embraces this convergence and open nature to take a big chunk of this new infrastructure that helps build this new "openness" on the web.

    Posted by: Morgan | January 27, 2009 8:42 PM



  39. Lots of great thinking here. The role of context, challenges to adoption abroad, and so much more. Brian (Remmel)--you just spoke the magic words: saying yes to paying a small amount for something that pulls it all together. Companies, investors, and marketers love to hear that. Win-win.

     Posted by: Ravit Lichtenberg from Ustrategy.com Author Profile Page | January 27, 2009 9:25 PM



  40. Very much agree with all of this!

    On reflection of this post it seems apparent we are fulfilling this with an application we have available online, for free, that puts ALL your social networking links onto an online system, in a desktop like feel. You can also switch desktops, i.e have a blogging desktop with all your blogging links - and then go over to your payment carts desktop to see all the payment cart links..

    With over 160+ sites, it's not a bad little thing to keep control of your social networking, along with the workspace(file manager) and notepad it gives you as well!

    Furthermore we've written a whole ranch of information on these 160+ applications, at www.bighelplist.com

    Thanks for this post, brought a lot to my attention and shows me just how valuable our application is =)

    Posted by: Otis | January 28, 2009 12:26 AM



  41. Excellent analysis! Thanks for sharing again. :-)

    Posted by: Darren Tan | January 28, 2009 4:14 AM



  42. It sure is interesting times. As a struggler with online business it is very challenging and fun to make up and execute plans. During 2009 we will try to learn how to use all this new social media stuff for our business. I think the key is commuication and the successful companies will not be the ones that use one way communication.

    Posted by: Find duplicate files | January 28, 2009 5:17 AM



  43. What a great post, agree whole heartedly!

    The thing that strikes with me the most is the human element. As people's expectations rise, it's important to tailor their experience to their needs and to let them feel that they've developed a relationship not only with their friends but the site itself.

    Will be interesting to see what this year brings.

    Mel :)

    Posted by: Mel Kirk | January 28, 2009 5:54 AM



  44. Great post, and lots to chew on. I think social media will become more personalized and intimate as people weed out the extraneous "noise" and focus on consolidating their professional and personal networks as much as possible. The marketing opportunities will continue to exist, but it will be all about deep, niche targeting.

    Posted by: Marlena Reed | January 28, 2009 7:41 AM



  45. This is a great list, although I think the title is misleading - this isn't so much about the future of social media as it is about what is already starting to happen ("It's about people", "preparing for new social media jobs") and what we *hope* will happen ("innovating in the advertising space", "making money").

    Posted by: Mary | January 28, 2009 8:32 AM



  46. I just blogged about no matter what the size of your company, You Have A HUGE Marketing Budget...It's your salary!
    If companies would invest ONE person in a social media role, they would see value w/in 2 months time.

    Posted by: Jen Harris | January 28, 2009 9:07 AM



  47. Another interesting innovation in the ad space is http://www.adhack.com. Kind of ad agency meets crowd-sourcing plus eBay.

    Posted by: Darren | January 28, 2009 9:10 AM



  48. Visit http://bloggerjobs.wordpress.com/ for blogging jobs

    Posted by: Jason | January 28, 2009 9:23 AM



  49. The effect of social media and social responses on the web is undeniable but what I think most people fail to realize is that the very idea behind social media is simple, human interaction. I find it very interesting that so many people have become social media whores, accounts on flickr, myspace, facebook, imeem, etc etc., yet we "live" in a society that for so long has conditioned us to become independent, isolated, even anti-social. Look around at your fellow urbanites next time you walk to the train or even when you're sitting on the bus - human interaction is kept to a bare minimum. Eyes on the ground at all times...And God forbid if you happen to look at what someone is reading or watching on their ipod or worse, if you bump in to someone or brush up against them. The most evil looks a day come from folks just trying to get from one place to another. And yet i'm willing ot bet that alot of these same people are desperately trying to make contact with people on a website database....Ouch! I hope i don't sound angry lol. Just merely pointing out that society has forced us apart only try and make us come together through technology. Am i the only one who is missing something in the logic here? hehe

    Posted by: Socially Concious | January 28, 2009 9:40 AM



  50. Oh and btw...beware of the social media backlash that seems ot be looming on the horizon. Seems to me that as soon as people figure out more ways to make money off of social media, then the original purpose of most of these sites will be completely lost - to connect people.

    Posted by: Socially Concious | January 28, 2009 9:42 AM



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