Just in time for those 4th of July beach outings, contemporary Socal label Joie has created a beach bag especially for Shutters on the Beach hotel.

The simple white canvas tote with brown leather wrapped handles is Joie's first collaboration with a hotel and will be sold in limited quantity (300 bags) through Shutters’ beach-style shopping site.

It’s a prime example of how savvy hotels and hotel shops are getting when it comes to merchandising and retail. Shutters on the Beach has a whole site dedicated to beach lifestyle items, the ACE in New York boasts one of two Opening Ceremony locations in Manhattan, and the SLS Hotel houses a Moss Gallery.

Hotels are getting hip to the endless branding possibilities, so now you can buy so much more than the bathrobe.

The Joie beach bag for Shutters on the Beach is $175 and available at ShuttersBeachStyle.com.

-- Melissa Magsaysay

Photo: Joie beach bag for Shutters on the Beach. Credit: Joie

Dust off your credit cards or hit the ATM -- sample sale season is starting. This weekend it's
Current Elliott and Joie, where items are up to 70% off the retail price.

If you never had a pair of slouchy boyfriend jeans, here’s your chance to grab a pair of Current Elliott’s ultra-soft style at a discounted price. And Joie’s light and beachy collection is perfect for when the weather finally warms up.

Current Elliot and Joie sample sale: noon – 6 p.m. Friday, June 12, and 8 a.m. to 5 p.m. Saturday, June 13; 4599 District Blvd., Vernon, CA 90058.

Cash and credit only.

Happy shopping.

-- Melissa Magsaysay

Photo: Current Elliott jeans. Credit: Current Elliott