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All the Rage

Category: Diesel

Your morning fashion and beauty report: Megan Fox, Rafael Nadal star in new Armani ads

January 20, 2011 |  8:27 am

Megan Fox and Rafael Nadal are smokin' hot in new Emporio Armani Underwear and Armani Jeans ads. They'll start showing up on billboards and such next month. [WWD]

Diesel's new "Diesel Island" advertising campaign will also launch in February. It will feature a mythical island populated by Diesel models and fans, brought to life via online games, viral videos and a Facebook application where consumers can interact with the island and its imaginary population. There will also be a fake Wikipedia entry that will be updated weekly as the island grows. “Think ‘Lost’ but with nicer clothes," says Riccardo Bellini, Diesel’s global vice president of branding and marketing. [WWD]

Afirth We've written about all the green (as in emerald green) gowns on the Golden Globes red carpet Sunday, but Colin Firth's wife Livia Giuggioli, shown here at an after-party, wore a different kind of green -- the eco-chic kind. Her silvery gray dress was made from hand-dyed indigo "peace" silk, also known as "vegan" silk, designed by Jeff Garner. [Telegraph]

Star stylist Rachel Zoe starts a new column on StyleList with some of her greatest shoe picks for the start of this year. [StyleList]

"Project Runway's" very busy Tim Gunn is writing another book and has added Weight Watchers Fashion Consultant to his resume. He talks about why he loves the red carpet, hates jeggings and called Anna Wintour out in his last tome.  [StyleList] 

Alexander Wang has his first-ever print ad appearing in March's Interview magazine. But the designer prefers to call it an "image piece." [WWD]

--Susan Denley 

Photo: Livia Giuggioli and Colin Firth after Sunday's Golden Globes. Credit: David McNew / AFP/Getty Images


Your morning fashion and beauty report: Cynthia Rowley diapers. Madge on Lola's fashion. Heidi Klum's new TV show

July 1, 2010 |  8:30 am

Madonna macys juniors line Baby, you've got style: Cynthia Rowley designs diapers for Pampers. [Luxist]

Madonna on Lourdes' -- er, Lola's -- fashion sense. [People StyleWatch]

Heidi Klum gets another TV show -- this time the focus is more on kids than clothing. Drat. [Variety]

West Hollywood store Church says Lindsay Lohan has an $16,880.83 tab -- which includes purchases of Ron Donovan exotic skin shoes and several Mortimer vintage T-shirts. [WWD]

Prada's e-commerce site launches Thursday. [Fashionista]

The first Alexander McQueen dresses up for auction since his February death failed to sell. [WWD]

J. Crew collaborates with denim brand Imogene + Willi. [WWD, subscription required]

Gap's back with even more Perfect T's. [InStyle]

Those seemingly nonsensical "Be Stupid" Diesel ads? They're banned in Britain. [StyleList]

Coco Rocha is now a Victoria's Secret model. [Huffington Post]

Miss Delaware discusses her alopecia. [Allure]

Why hipster fashion will never die. [Flavorwire, via BlackBook]

-- Whitney Friedlander

Photo: A sketch from the Material Girl juniors line at Macy's. Credit: Macy's


Your Stylist: How to wear spring's tomboy staple without looking like a Marky Mark back-up dancer

April 12, 2010 |  8:00 am

Resident Image stylist and market editor Melissa Magsaysay soothes your sartorial woes in the weekly Your Stylist blog column.

Hey Melissa,

I have recently been seeing overalls in a few of the major fashion mags. I'm hesitant to go out and grab a pair because I’m not quite sure how to rock this new trend (well, old trend that is making a comeback). I love the comfort and ease of overalls, but how can I wear them without looking like a high school kid, farmer, or just silly? And are there any brands that you recommend for the best fits? --Maria, Huntington Beach

Ralphlaurenss2010

I know, I know…all anyone seems to think of when they hear "overalls" is Marky Mark and Vanilla Ice bopping around wearing them through the '90s or TLC sporting them five sizes too big for their tiny frames and then leaving one strap to hang down and swing while they danced in unison.

Continue reading »

Diesel launches a dance-tastic interactive fashion video

April 3, 2010 | 10:00 am

Diesel is taking interactive shopping to fully integrated levels. The denim and sport brand just debuted an "online social fashion-tagged music video" -- a video you can stop, click and shop from -- on its website.

Inspired by Jean-Luc Godard's "Bande a Part" movie, which features would-be criminals running around dancing, pretending to have shoot-outs and reciting newspaper stories to one another, the video features 100 people doing a simple line-dance routine while styled in (you guessed it) Diesel's spring collection.

The playful video, helmed by French-born director Arno Salters, features a stop-motion technique that sees the dancers rapidly changing their clothes while following the choreography. You can pause it, roll over items to see product information and, ultimately, click to buy the items online. The stylish clip features the song "A Hundred Lovers" by Josep. 

-- Emili Vesilind

Video: Diesel's new interactive fashion video. Credit: Diesel.

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Diesel wants you to smell like 'Iron Man 2' [Updated]

March 24, 2010 |  5:59 am
Rage_ironman
Holy heroic tie-ins! It was just a few months ago we were mentioning that the men's fragrance market was moving in a more manlier direction. Now, word comes to us from a secret underground lair (well, OK, from a PR firm) that Diesel is trying to tractor-beam the comic-book crowd to the cologne counter by giving its clench-fisted Only the Brave bottle a major makeover.

In advance of "Iron Man 2" hitting theaters on May 7 (which stars Robert Downey Jr., reprising his role as Tony Stark, and Mickey Rourke as Whiplash),  the clear, flacon-gripping hand has been rendered in the same red and glossy gold shades of  billionaire industrialist playboy Tony Stark's trademark exo-skeleton for a limited-edition production run that will be packaged in boxes bearing reprints from the Marvel hero's early comic book appearances (from the look of it, we're going to guess it's not the very first one -- Tales of Suspense #39 from March 1963 -- which had our hero canned in a dull armor-gray number).

Regardless, Diesel's hoping you'll splash a little of this beneath your breastplate before donning your armor (or climbing into your office cubicle, whatever the case may be) in celebration of  "the season's most daring, fearless, courageous hero." 

Continue reading »

Your morning fashion and beauty report: Taylor Swift to light up Elle cover; Ohne Titel's Stephen Courter; Rodarte's cool new video; 'Alice' tats; Oscar fashion bloopers; and more

March 5, 2010 |  9:00 am

Taylor-swift-lawrence-ho  Taylor Swift shows her sexier side on April cover of Elle. [StyleList] 

Ohne Titel's Stephen Courter turns to film with launch of movie blog. [Vmag] [AnAisleSeat]

Rodarte melds fashion with space thriller in cool new video. [Nowness]

Your body in Wonderland? Here are some Alice-inspired tattoos. [BellaSugar]

Urban Outfitters to make wedding gowns. [The Cut]  

Backstage beauty: How to get that runway look. [Telegraph]

L.A.'s Vince creates denim capsule collection. [FabSugar]

Five outfits to rock spring break. [CollegeFashion]

Stylists tell all about Oscar night fashion bloopers. [StyleList]

Elizabeth Arden's 100th anniversary lipstick supports a beautiful cause. [BellaSugar]

Some labels (like Diesel) are ditching their designers. [WSJ]

-- Susan Denley

Photo: Taylor Swift. Credit: Lawrence K. Ho / Los Angeles Times


NYFW: Libertine's 'Shining' moment

February 23, 2009 |  4:00 pm

Rage_libertine_2 We’re not sure if it was the bitter cold of Manhattan or the idea of a writer going off the deep end with cabin fever, but for some reason it barely surprised us at all that the 1980 horror movie “The Shining" was referenced more than once during New York Fashion Week.

First, at Diesel Black Gold, snippets of movie dialogue were included (along with plaintive cat noises and bits from "Casablanca") that looped as the audience took their seats.
"What will you be drinking, sir?" asks the bartender in one such clip. "Hair of the dog that bit me, Lloyd," replies Jack Nicholson's character.

Then, in a lower Manhattan loft, past the palace guards in red jackets and towering bearskin hats at the elevators, perched on bales of hay were Libertine dresses screen printed with lions and crowd scenes inspired by scenes in the film of the same name.

"I'd never seen the movie before, and I ended up seeing it on a plane," Johnson Hartig told us. "And there was just something about it that inspired me." (Hartig is half of the duo behind the collection of mostly one-off pieces, Cindy Greene is the other.)Rage_libertine2

The macabre "Shining" references and T-shirt bearing the visage of Rasputin that Hartig was wearing notwithstanding, the collection was a brightly colored Anglo-inspired affair, with men's suits and women's blazers in rep stripe tie fabrics, chunky wool flowers and sweaters with intarsia duck hunting scenes.

The face of Queen Elizabeth II, dour lips pursed, adorned several pieces. Others had a "handsome man" print of a nondescript fellow with side-parted hair.

Overall, the artwork that adorned the Libertine collection were a bit softer, rounder and friendlier than the encyclopedic/maritime/cartographic imagery that's been a signature look for the line in past seasons, and been copied all the way down the retail food chain to Forever 21.

It was smart of the designers to switch things up by tapping Eric Ernest Johnson, an L.A. artist and long-time friend of Hartig’s (whose Hancock Park home is full of his artwork).

And there was something just optimistic enough about the overcoats and tweed dresses sprouting colorful hand-painted wool flowers, and the bright rep stripe suits to make us stop typing "All work and no play makes Jack a dull boy" on the manual typewriter of our mind, and realize a warm and sunny Los Angeles is only a few days away.

-- Adam Tschorn

Photos of Libertine's Fall/Winter 2009 collection collection. Photos by Robert Christensen


NYFW: Live music as the perfect catwalk accessory

February 19, 2009 |  7:14 am

Rage_quartetIt’s interesting that, even with the economy as bad as it is and even though building a runway soundtrack requires nothing more than opposable thumbs and an iPod, some designers will choose to spend their dollars on live music to accompany their shows.

The thought first crossed our minds Tuesday when the Diesel Black Gold show at the Bryant Park tents kicked off with a silhouetted trumpet solo behind a curtain, which soon dropped to reveal a full-on jazz quartet that goes by the name of the Last Minute Orchestra. (We shouldn’t have been too surprised. The invitations were printed on paper that looked like sheet music).

That same night, over at the Hammerstein Ballroom, G-Star Raw’s always-entertaining show was accompanied by a flotilla of musicians, also behind a curtain (though from where we sat, all we could see were two women facing off over back-to-back baby grand pianos.)

The next afternoon, a New York-based quartet called Lissy Trullie rocked its way through the 3.1 Phillip Lim runway show from the top of the catwalk, as fog swirled around the musicians' feet.
The live accompaniment certainly didn’t change the way the clothes looked on the runway, and may not affect the size of the orders the buyers from Nordstrom or Barneys New York may write, but it did accomplish one very important thing –- it underscored the special shared-experience feeling of these shows. That's something that tends to get lost in the “remind-me-again-why-we’re-here?” bi-annual trudgeathon through Manhattan, especially when  photos, videos and front-row Twitter feeds circle the globe before the people in the seats have made it to the lobby.

Now if I could just download 3.1 Phillip Lim Fall 2009 to my iPod, I’d be all set.

-- Adam Tschorn

Get Fashion Week updates: Follow Adam on Twitter

More New York Fashion Week coverage

Photo: The Last Minute Orchestra, performing at the Diesel Black Gold show at Mercedes-Benz Fashion Week, Feb. 17, 2009. Credit: Peter Stigter / Jonas Gustavsson


Diesel gets 'Dirty'

October 2, 2008 | 11:35 am

Diesel is officially older than the rock 'n' roll hipsters who covet the knicked, distressed and stylish denim based line.  The company is 30 this year, and it's celebrating by releasing what it calls “Dirty Thirty” denim.Ilt_96661_2

Starting at 10 a.m., on Oct. 10 only, the two styles of “Dirty Thirty” jeans will be sold at select Diesel stores for $50 –- a third of the price of their usual which generally starts at $160. The styles they’re offering to mark this milestone are the “Heeven” for men and the “Matic” for women.  But they’ve added a few special features to commemorate the date.  A new wash that is faded to a greenish-white in the thigh and shin area, a patch on the back with an XXX (get it? 30), side embroidery with the dates 1978-2008 and buttons engraved with “Diesel 1978.”

Dirty_thirty1_daisy1_2 Come next Friday, Diesel fans will most likely be lining up with a fresh $50 in their hands for their chance to own some “Dirty” denim.  See, turning 30 doesn’t have to be so bad. 

At Diesel stores in Los Angeles, Santa Monica, Pasadena and Costa Mesa.

-- Melissa Magsaysay

Photos: Diesel




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