Pop & Hiss

The L.A. Times music blog

Category: New Boyz

Jerky boys and girls: New Boyz, Rej3ctz and more lead a new youth movement

June 12, 2009 |  6:00 am

Mainly in the hands — and feet — of urban kids, krumping and clowning are making an evolutionary leap.

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By all accounts, Sunday is still a school night, but none of the few hundred teens who took over a block in downtown's deserted warehouse district in early May seemed to care. Many of them stayed out past midnight, done up in bleached afro mohawks and tight turquoise pants, hoping to get some camera time in the video for New Boyz's song "You're a Jerk."

The sunburned film crew had been working all day, starting on a residential street in Inglewood that basically had to be shut down because of the crowd. The only promotion for the shoot happened a day earlier, when Ben J and Legacy, the two teenage members of New Boyz, announced the address in the away messages of their AOL Instant Messenger accounts. Asked if he expected such a turnout, DJ Skee, the video's executive producer, replied, "I had no idea."

"You're a Jerk" is a simple but appealing concoction. There's little to it besides a methodically pacing keyboard line, twitching electronic drums, some serious bass and a couple of 17-year-old rappers who deliver their lyrics in a manner that borders on blasé. Yet the song has become the best bet to bring national attention to jerk music and the dance style associated with this L.A.-born sound.

As a dance, jerkin' is bouncy and loose-limbed. Moves like dips and pin drops revolve around nimble lower-body work. The reject, the staple jerkin' move, can be best compared to doing the running man, a late-1980s dance-floor classic, in reverse. Of course each dancer has his individualized way of jerkin' -- some more acrobatic, aggressive or suggestive than others.

Male-dominated dance crews such as Action Figure$, U.C.L.A. Jerk Kings, LOL Kid$z and the Ranger$ make names for themselves by battling other crews and by uploading self-produced videos to YouTube. These clips are largely improvised showcases, since after claims of stealing moves, the most common attack leveled against another crew is that its videos are choreographed.

"You can practice if you want to, but people will think you're weak," said Ranger$ founder Julian Goins, 16. "It looks like you're a robot."

Jerk culture has been spreading around Los Angeles' high schools and all-ages clubs for more than two years, but it's because of "You're a Jerk" that the music industry started paying attention. "You're a Jerk" isn't the first jerk song, but it was the first to get play on L.A.'s urban radio stations, the first to break through in non-local markets from Phoenix to Birmingham, Ala., and the first to signal to other jerk music artists that fame really can extend beyond MySpace and house parties.

"When 'You're a Jerk' got played on Power 106 [in March], that's when this coalesced as a culture," said Shariff Hasan, the 30-year-old filmmaker behind "Jerkin," an upcoming feature film set in this world.
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New Boyz: L.A. teen-hop summer domination

May 7, 2009 |  6:46 pm

Newboyz

Nothing says summer quite like the fizzy, fleeting effervescence of pop singles -- the type of songs specifically constructed to be the soundtrack of sweltering months between May and September. They’re the fuel of the Top 40 charts and when done right, become something of a wide-reaching pop culture phenomenon (see Katy Perrys ubiquitous and much-debated “I Kissed a Girl” from last year).

Summer songs are all about youth and serendipitously capturing that ever-elusive feeling of carefree times unbridled by the stress of responsibility. They're also generally rather ridiculous. So while  Lady Gaga (“Poker Face”) and Kid Cudi (“Day ‘N’ Nite”) see if they can extend their current domination through the coming summer, it’s real L.A. teenagers New Boyz who are making like Kentucky Derby winner Mine That Bird and slicing through the competition with their very first single, “You’re a Jerk.”

Combining the Neptune’s minimalist era (think productions for the Clipse’s “Grindin’” and N.O.R.E.’s “Nothin’”) with mega-trendy hipster-hop fashion sense and oodles of youthful bravado, “You’re a Jerk” is in the pole position for the sleeper Summer Song of 2009.

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