| The Los Angeles Times Image section has a higher circulation in California than the leading women’s style publications. |
| You reach more sports-minded people in L.A. advertising in the Sunday Los Angeles Times than you do in ESPN the Magazine and Sports Illustrated combined. |
| 63% of LA, Los Angeles Times Magazine readers have traveled internationally in the past 3 years. |
| Los Angeles latimes.com users have the highest buying power index (218) compared to WSJ.com (203) and nytimes.com (192) |
| The Sunday Los Angeles Times reaches over 2.3 million adults in the market who have participated in an outdoor sport or activity in the past year. |
| A single ad in the Los Angeles Times reaches more people than running an ad during both morning and evening drive times on the top 20 radio stations in L.A. |
| The Envelope far surpasses the circulation of Daily Variety and The Hollywood Reporter combined. |
| The Los Angeles Times Travel section readers are 112% more likely to have visited Asia in the last 3 years than the average adult in the market. |
| The Los Angeles Times print and online audience is 80% more likely to own a home valued at $2 million+. |
| You’ll reach more car shoppers weekly in the Los Angeles Times than during primetime on ABC, NBC, CBS or FOX. |
January 14th, 2011
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The Los Angeles Times Media Group (LATMG) businesses and affiliates include the Los Angeles Times, The Envelope, Times Community Newspapers, Brand X, LA, Los Angeles Times Magazine, Hoy and California Community News, and reaches approximately 7.6 million or 57% of all adults in the Southern California marketplace. LATMG is part of Tribune Company, one of the country's leading media companies with businesses in publishing, the Internet and broadcasting. Source: Scarborough Custom Recontact 2009 Release 2
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