Epicenter 2010: An upstart promoter snags Eminem, KISS, a reunited Bush and blink-182, and more
The arrival this weekend of the second Epicenter festival in Fontana begs the question: Does the world really have room for yet another pop music festival?
“No, not really,” says Gary Spivack, co-president of Right Arm Entertainment, the promoter of Epicenter, which in its sophomore year has assembled an eclectic lineup of rock, hip-hop, punk and alternative acts including Eminem, KISS, blink-182, Bush, Rise Against and Bad Religion on Saturday and Sunday at the Auto Club Speedway.
“There are a lot of festivals out there and some really good ones here in Southern California,” Spivack said. “But if someone is being underserved, we want to serve underserved, and we thought, ‘Where’s the really big rock festival that also is able to include some of the really credible hip-hop artists of the day?’ ”
For Eminem, it’s only his third live performance this year -- and only West Coast appearance -- following recent rap blowouts in his native Detroit and then New York on stadium bills he shared with Jay-Z.
“If you’re going to do a show in Southern California, where people have so many options to choose from, you’ve got to swing for the fences,” says Spivack, who started Right Arm four years ago with partners Del Williams and Danny Wimmer. The three were longtime record label employees who “saw the writing on the wall,” Spivack said, in terms of the drastic downscaling so many record companies have gone through in recent years.