Megan Fox and Rafael Nadal are smokin' hot in new Emporio Armani Underwear and Armani Jeans ads. They'll start showing up on billboards and such next month. [WWD]

Diesel's new "Diesel Island" advertising campaign will also launch in February. It will feature a mythical island populated by Diesel models and fans, brought to life via online games, viral videos and a Facebook application where consumers can interact with the island and its imaginary population. There will also be a fake Wikipedia entry that will be updated weekly as the island grows. “Think ‘Lost’ but with nicer clothes," says Riccardo Bellini, Diesel’s global vice president of branding and marketing. [WWD]

We've written about all the green (as in emerald green) gowns on the Golden Globes red carpet Sunday, but Colin Firth's wife Livia Giuggioli, shown here at an after-party, wore a different kind of green -- the eco-chic kind. Her silvery gray dress was made from hand-dyed indigo "peace" silk, also known as "vegan" silk, designed by Jeff Garner. [Telegraph]

Star stylist Rachel Zoe starts a new column on StyleList with some of her greatest shoe picks for the start of this year. [StyleList]

"Project Runway's" very busy Tim Gunn is writing another book and has added Weight Watchers Fashion Consultant to his resume. He talks about why he loves the red carpet, hates jeggings and called Anna Wintour out in his last tome.  [StyleList] 

Alexander Wang has his first-ever print ad appearing in March's Interview magazine. But the designer prefers to call it an "image piece." [WWD]

--Susan Denley 

Photo: Livia Giuggioli and Colin Firth after Sunday's Golden Globes. Credit: David McNew / AFP/Getty Images

 
 
Angelina Jolie wore a short, sparkly, black Armani cocktail dress at the Los Angeles premiere of "Salt" Monday night, while Brad Pitt looked casually elegant in Tom Ford. [People]

OK, we haven't really wanted to write about this, but recently Abercrombie & Fitch and Hollister outlets in New York and a Victoria's Secret  have reportedly been infested by bedbugs. Apparently, unknowing customers have carried the critters into the stores. All we can say is "ewwww!" And from now on, we at All the Rage are washing any clothes we buy before wearing.  [WWD]

Gap's creative director Dennis Leggett has departed after 14 years with the brand. [WWD] (Subscription required.)

Forever 21, the go-to place for fashion-forward teens, is adding maternity clothes, and some parents are aghast. [Wall Street Journal]

Kim Kardashian is flattered to be Demi Lovato's style icon. It's the reality star's curves and confidence that the Disney star admires. [People]

Cutouts, metallics and bandeau styles reigned at the Mercedes Benz swim fashion week in Miami. [InStyle]

Michael Bastian of Gant was thinking of Marilyn Monroe and the geeky men in her life when he came up with the idea for his first women's line. [WWD] (Subscription required.)

"Project Runway" judge Nina Garcia (who is also fashion director for Marie Claire) has signed on to be Target's fashion expert. [WWD]

A new survey maintains that women are at their most attractive at age 31, but maybe they've got it wrong. [Telegraph]

PopSugar is introducing a new Retail Therapy Game on Facebook. [FabSugar] (All the Rage plans to take it for a test spin and we'll tell you what we think later this week.)

-- Susan Denley

Left photo: Kim Kardashian. Credit: David Livingson / Getty Images

Right photo: Demi Lovato says she's inspired by Kardashian's confidence and curves. Credit: Andrew H. Walker / Getty Images

Ralph Lauren is about to get about $900 million richer, by shedding part of his interest in Polo. [WWD]  (subscription required) 

Brigitte Bardot is still a design inspiration: Monday night, Lancel introduced its new leather-free bag inspired by the animal-championing actress, and Tuesday marks the introduction of updated flared stretch pants like the Kartings she modeled in the '70s. [WWD]

Whoops! As a World Cup tie-in, Target offered a T-shirt with the Spanish flag emblazoned on the front, but it was the flag as it appeared under the fascist regime of Francisco Franco, not as it is today. [The Consumerist] Too late to buy one: They've been pulled from shelves. 

Is Dsquared2's fall/winter ad campaign the weirdest ever? The museum theme may showcase the clothes, but what's with all the blood, nude (male and female) models, and the sadomasochism vibe? [Huffington Post]

Christie's has called off the planned September auction of late stylist Isabella Blow's wardrobe after a private buyer purchased the whole thing to keep the collection of Alexander McQueens, Gallianos, Monolos, Treacy hats, et al, intact. [WWD]

Model Chanel Iman shows off her mom's new the Red Bag Boutique in Culver City. [Modelina]

Gisele Bundchen is back on the catwalk at Sao Paolo Fashion Week, six months after giving birth to baby Benjamin. [People] 

Bravada Activewear, which promises a sassier "Brazilian" flare, is now open on Robertson Boulevard. [Mondette]

Not sure if it's fair to blame "Sex and the City 2" for this, but sales of Speedos are on the rise and some of our colleagues across the pond are pointing the finger. [Telegraph]

Beefcake of the day: Super-hot soccer star Cristiano Ronaldo modeling underwear for Emporio Armani. No more need be said. [Telegraph]

How to emulate the luxe look of cropped knits. [FabSugar]

Julia Roberts is the new face for Lancome's newest mascara. [StyleList]

American Apparel, under fire on a number of fronts, posted to a statement online responding to critical reports about its "grooming guidelines" for store employees -- and included top man Dov Charney's  phone number. So now he is fielding phone calls in bed at 7 a.m. [The Cut]

-- Susan Denley

Photo: Brigitte Bardot, shot at the peak of her celebrity. Credit: Associated Press

Reporting from Milan -- Circle gets the square. Although most of the other designers at Milan Fashion Week were going soft and fuzzy with voluminous sheepskins and blanket coats for their Fall/Winter 2010 collections, Giorgio Armani's Emporio Armani line was crisp, clean and cool.

Titled "A Geometric Theorem," it was themed around five basic shapes: squares, triangles, rectangles, circles and rhombuses (or is that rhombi?), rendered in assorted shades of gray interspersed with vivid colors that included highlighter yellow, fluorescent green and vivid pink.

Combined with the skateboard gear that opened the show, the result was an '80s-flashback wardrobe that would make Max Headroom weep pixels, chock full of black-and-white stripes, zigzags and graph-paper-textured scarves and blazers. Other scarves and some unstructured layered pieces were edged in metal zipper teeth.

There were also some pieces with pyramid-shaped designs that seemed OK on knit hats (it gave the models a slight Bart Simpson vibe), but on sweaters they looked odd to me, like raised geometric welts or tiny udders -- but maybe that's just the rural-Vermont upbringing in me.

The finale was more than two dozen men who took to the runway in nothing but their Emporio Armani skivvies and running shoes -- an attempt to highlight a sneaker collaboration dubbed the EA7/Reebok collection, though the sudden stampede of beefcake meant the sneakers had little chance of being noticed.

-- Adam Tschorn

Photo: Looks from the Emporio Armani Fall/Winter 2010 men's runway collection on Jan. 16, 2010. Credit: Peter Stigter / For the Los Angeles Times

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Good news for any armchair fashion critics hankering for a taste of the upcoming men's fall/winter 2010 runway shows: The upcoming Emporio Armani men's runway show is slated to stream live from the company's Via Bergognone space in Milan this Saturday, starting at 7:30 a.m. PST (4:30 p.m. CET). 

Although Emporio Armani streamed its spring/summer 2010 women's runway show back in September, a company representative told us that this marks the first time the menswear collection will be available.

The feed should be available through both http://live.emporioarmani.com and by linking through the official Armani Facebook fan page. 

The official Milan Fashion Week calendar has the show scheduled to start at 5 p.m. local time in Milan (8 a.m. in Los Angeles), so we have no idea what you'll be able to see before that. With any luck there will be crowd shots, so you can spend your Saturday morning playing a version of "Where's Waldo?" with your favorite cartoonish fashion journalist/blogger.

I'll be the one in the glasses and the Elmer Fudd hat ...

-- Adam Tschorn

Photo: The Emporio Armani spring/summer 2010 men's runway finale in Milan in June 2009. For the fall/winter 2010 season, for the first time, the runway show can be watched live over the Internet, beginning at 7:30 a.m. PST on Saturday, Jan. 16. Credit: Peter Stigter and Jonas Gustavsson / For The Times.

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For the first time, Emporio Armani, the lower-priced label from the Milan-based Giorgio Armani fashion empire, is offering jeans produced right here in Los Angeles as part of its Spring/Summer 2010 collection.

We haven't gotten our hands on a pair yet, but the press materials describe the four styles of jeans ( two for men and two for women) as “the refinement of the Armani brand with an original interpretation of the authentic vintage American look.”

The Stars and Stripes vibe will also be evident thanks to red, white and blue leather labels, brushed white enamel rivets, and special hangtags. The $195 price tag puts it in line with other Emporio Armani offerings.

We couldn't get anyone at Armani to tell us exactly where in "the heart of vibrant L.A." the jeans are being produced and finished -- or specifically what the production entailed (it could be anything from the complete design, sourcing and manufacture of the jeans to simply stitching together the final few pieces of a garment that have been created elsewhere) but the announcement does make reference to "the craftsmanship and the professional secrets of the world-renowned wash and finish processes," which makes us think the jeans are at least being laundered to their broken-in look at one of the city's wash houses.

An Armani representative did tell us that the "Made in California" jeans are not a single season one-off, and will continue into future seasons along with new styles and products.

-- Adam Tschorn

Photo: A women's straightleg, light-wash style of Emporio Armani' "Made in California"  jeans. The two styles for men and two for women are the first ever jeans the company has produced in Los Angeles. They are available now at brick-and-mortar Emporio Armani stores (sorry, no online sales) nationwide (including Rodeo Drive and South Coast Plaza stores locally) and the Armani Fifth Avenue megaflagship in New York City retailing for $195. Beginning in February, the men's styles will also be available at select Saks Fifth Avenue (including San Diego's Fashion Valley Mall location) and Bloomingdale's stores (including the Century City Shopping Center location here in Southern California). Photo credit: Emporio Armani

MILAN -- David and Victoria Beckham's Emporio Armani underwear ads are plastered all over the city of Milan, inviting the world to the Beckham bedroom. But when it came to the Emporio Armani show today, the couple was nowhere to be seen. Nor were any other famous faces, a rarity for the celeb-loving designer.

Chalk it up to the more subdued mood emerging in the early hours of this Milan Fashion Week. The focus here, as it was in New York, is business.