The colorful collection of Keds designed by Rogan Gregory and Scott Hahn for Loomstate hits Barneys on Monday. 

The shoes are eco-friendly with organic uppers and linings, nickel-free eyelets, recycled insole board and shoe boxes and no tissue paper in the packaging.  Also, a percentage of sales go to the Organic Exchange.

Keds by Loomstate are $75 and available at Barneys and Barneys.com

-- Melissa Magsaysay

Keds launches green label

Follow the Image section on Twitter 

Photo: Keds by Loomstate/Keds

Happy Earth Day! We here at the Los Angeles Times Image section know that desire drives fashion. But as the high cost of our wants becomes clear, some businesses are evolving with an eye to helping people and planet. The new vision? Here's a look at some local entrepreneurs who are bringing it to focus.

* Clothing designer Christina Kim weaves recycled materials as well as the work of artisans the world over into her eco-friendly, human-friendly Dosa fashions. Click here for more on Kim, and here for photos of her work.

* Pierre André Senizergues' Sole Technology, a successful Lake Forest-based skatewear company, is using eco-friendly technology and recycled materials in hopes of inspiring others to do the same. Here's more on him, and photos are here.

* Toms Shoes' entrepreneur Blake Mycoskie has, to date, given away 140,000 pairs of shoes in the U.S., Argentina, Ethiopia and South Africa. Read more about him here, or click here for photos.

* Local boutique The Way We Wore brings in designers to give flat frocks new chic (and fuel its Out of the Ordinary charity auction). More about that here, with photos here.

For more on eco-friendly fashions, including what to wear and what green-friendly online publications to bookmark, check out this package.

-- Times staff writers

RELATED:

Kiehls' eco-friendly lotion for the ocean

Keds launches Green label

Follow the Image section on Twitter

Photos: Top, Christina Kim. Credit: Jay L. Clendenin / Los Angeles Times; middle, Pierre André Senizergues. Credit:Mark Boster / Los Angeles Times; bottom: Blake Mycoskie.Credit: Jay L. Clendenin / Los Angeles Times

Keds’, the shoe brand with the signature blue tag, has gone green. The company known for canvas oxfords has started an all-green line made from organic cotton, recycled rubber and toxic-free inks and dyes. Even the shoe boxes they come in are made from recycled paper.

Keds Green line hits stores March 25 and for every pair of shoes bought this year, Keds will plant a tree. Prices start at $55.

Now that the '80s are back in full swing, maybe people will be wearing their oxfords sans laces and with hot pink scrunch socks.

-- Melissa Magsaysay

Photo: Keds