Los Angeles-based eyewear company Oliver Peoples has been introducing its seasonal eyewear collections with short films to complement its ad campaigns, featuring personalities such as Robert Evans, Zooey Deschanel and Elijah Wood. The fourth effort features nouveau folk-rock crooner Devandra Banhart and his other half, Rebecca Schwartz, in various states of lounge in "Devendra Banhart in the Rainbow House," directed by artist Lisa Eisner.

Eisner said she picked Banhart and Schwartz because she wanted a "real couple, not a fake 'now you two look like you are in love' kind of thing that always looks set up." She said she drew from French New Wave movies, which "are hard not to be inspired by when it comes to sexy and relationships, like Godard's 'Une Femme Mariée' and 'Vivre Sa Vie,' Agnes Varda's 'Le Bonheur' and Eric Rohmer's 'La Collectionneuse.'"

With Banhart's Spanish-language "Brindo" playing in the background, the couple romps and bathes in John Lautner's 1961 marvel, the Rainbow House, named for its arched roof and stained glass windows, built so that motorists on Mulholland Drive could have a clear view through the structure out toward the coastline. (The house made a famous cameo in "Lethal Weapon 2.")

"The Lautner Rainbow house is like a love nest, nestled off of Mulholland Drive with crazy views and crazy sunsets and the sexiest bathtub in the whole world," Eisner said. "The whole wall is a big picture window overlooking Los Angeles."

Banhart and Schwartz are outfitted in shades from Oliver Peoples spring and summer 2011 collection, priced from $285 to $500.

Here's a look at an edited version of the clip, a slightly racier version debuted Wednesday on Nowness.

-- Max Padilla

Video credit: Oliver Peoples via Vimeo

If you were lucky enough to get an iPad during the holidays, whether as a gift or a gift to yourself, you now have a stylish place to stash it besides an Apple Store neoprene doodad. Because nothing says careless more than a scratched-up screen.

Rebecca Minkoff, who has amassed a following over six years for her colorful hip handbags for gals, now tries to bag guys with a men's accessory collection -- iPad, Kindle and laptop cases plus messenger and gym bags -- out this month. The collection is called Ben Minkoff, named for Rebecca's grandfather, who was a combat fighter pilot during World War II -- so therefore these bags are manly. Keeping with the heritage trend, Ben Minkoff features styles based on Air Force mail and motorcycle bags from that era. The iPad sling is based on a 1940s map bag with a similar functionality. "The Danny iPad sling does not make the guy choose what he'll keep in his pockets and what he'll hand carry," said Minkoff, who hails from San Diego and now lives in New York.

The Intelligentsia Coffee set might opt for the Ben Minkoff signature carryall, the "Nicky" messenger tote, which comes in waxed green canvas with leather trim ($395). Minkoff said the fount of inspiration is the "sense of lax-style chill L.A. men tend to possess." My Ben Minkoff pick is the tartan "Gregger" tote ($395) with leather trim.

Ben Minkoff is available at Bloomingdales.

-- Max Padilla

 Photo: "Danny" iPad tote, $485. Courtesy: Ben Minkoff

If you shop at fast-fashion stores for the prices but have a hard time finding a work-appropriate suit or a dress without a loose seam, In Add Minus, a new entry to the field, promises premium fabrics and contemporary style for prices only a heel higher than Zara.

The contemporary boutique chain debuts this week at Westfield Century City with plans for stores in New York in January, then Miami and Costa Mesa in late 2011.

“That’s how we target customers -- better quality, affordable and still trendy as well,” says Nasarudin Nasimuddin, the 27-year-old chairman of the Malaysian company Naza Group, which owns the brand (In Add Minus is an anagram of Nasimuddin). Nasimuddin says In Add Minus is manufactured in Asia but features Italian knits, French fabrics and Japanese denim.  

For fall/winter, In Add Minus offers sweaters, leathers, dresses and blazers. A men’s wool suit from In Add Minus retails for $600, including pants, blazer and shirt. For women, dresses and blouses retail for $100 or less and knitwear is under $200. Leather jackets for both men and women are $395.

Why did Nasiruddin choose the City of Angeles to launch In Add Minus?

“In LA, I found freedom to dress every which way,” says the USC alum, who currently lives in Rancho Palos Verdes. "And I was brought up in a [former] British Colony where everyone is in a suit.”

-- Max Padilla

Photo: The new store. Courtesy of In Add Minus

On Saturday (Oct. 2), legendary rock ’n’ roll photographer Mick Rock turned the Santa Monica Bloomingdale’s men’s department into a backstage lounge.

Rock, who launched his career in the early ’70s shooting Ziggy Stardust-era David Bowie, flew out from New York to christen the John Varvatos shop in Bloomies by shooting portraits of shoppers who shelled out more than $250 on Varvatos jeans and Converse sneakers. Rock was also promoting his latest book, “Mick Rock: Exposed,” signing copies for customers.

In a nearly four-decade career, Rock has shot music icons ranging from Lou Reed and Iggy Pop to Madonna, Bono and Lady Gaga. He also dabbles in fashion and has shot Kate Moss, so he’s more than cool with partnering with designer Varvatos. “People say why are you doing this?” he says. “One, John [Varvatos] is a friend of mine. Two, he crossed my palm with some silver. And three, I got a bunch of free clothes.”

Rock chatted with All the Rage, while getting ready for his close-ups.

You've worked with David Bowie since Ziggy Stardust -- in the days before musicians had stylists.
David is much more than music and it always was with him. He was long, long ahead of everybody. He was so prescient. He had influence on all kinds of things like makeup on women – Ziggy Stardust makeup.

Who else did you enjoy working with?
Debbie Harry. In her prime, she was extraordinary -- there’s nobody -- all due respect to Madonna and Lady Gaga.

Kate Moss?
I shot her raw and rock ’n’ roll for V magazine. It was Johnny Rotten meets Debbie Harry.
She’s smart. There’s an old English phrase: There’s no flies on Kate Moss.

What’s the difference between rock ’n’ roll and fashion photography?
Rock ’n’ roll is an attitude. Even though I get people in incredible clothes, it's a lesser concern than the personality.

[In "Mick Rock: Exposed," we look at a suave Bryan Ferry wearing a tropical khaki suit] This is great men’s style.
That was in Holland Park, London, in 1975. Ferry's "our man in Havana" look.

Lady Gaga?
She has an echo of Ziggy Stardust in there. She’s musically talented. It’s a mistake to trivialize her because there’s been so much of it.

[We look at a picture of Ronnie Spector flashing her underwear]
There's Ronnie Spector in her knickers. I might not have published that if she were wearing a thong. It wasn’t about gettng a cheap thrill.

What bands do you enjoy shooting now?
I love the Yeah Yeah Yeahs. I love the KiIllers. ... I love the Scissor Sisters.

Which of your portraits is John Varvatos' favorite?
Syd Barrett [Pink Floyd's tragic founding member, who passed away in 2006].

-- Max Padilla

Photo: Mick Rock at the John Varvatos event at Bloomingdales. Courtesy John Varvatos

Before Ed Hardy became a lifestyle of tattoo-printed T-shirts, $100 embellished trucker hats and, even, wine, Don "Ed" Hardy  was (and still is) a San Francisco-based tattoo artist famous for decades for bringing high-art influences into what was considered a low art. 

The real Don "Ed" Hardy is the subject of the documentary “Ed Hardy: Tattoo the World” and  there's a free screening at the Hammer Museum on Tuesday at 7 p.m. The film explores how Hardy,  who was born in 1945 and raised in Corona del Mar, wanted to be a tattoo artist by the age of 10. "Tattoo the World" features photographs from Hardy's archive of the 10-year-old "tattooing" his Orange County classmates with Maybelline eyeliner and colored pencils. Back then, Hardy was aware that his chosen profession raised eyebrows when it was still seen as either the province of sailors or exotic, underground transgressives. That's what made him want to pursue it even more.

When he was able to practice tattooing, Hardy  quickly set himself apart with a fine-arts background -- he studied printmaking at the San Francisco Art Institute. In 1973, Hardy began studying traditional tattoo art in Japan. But by the 1990s, the thrill was gone. Hardy said that when tattooing became ubiquitous, "its fad status overwhelmed or negated most of the assumptions on which I based my career." The film also puts in context the oversaturated Ed Hardy brand with Hardy's nonflashy artist lifestyle.

Wonder how Hardy felt when his designs appeared on baby diapers and hand sanitizer?

-- Max Padilla

Video clip from "Ed Hardy: Tattoo the World" courtesy of "Ed Hardy: Tattoo the World" 

Sales

A. Kinney Court in Venice is holding a Courtyard Session sale on Friday and Sept. 3. Eyewear will be marked down as much as 70% off retail, including makes by Oliver Peoples, Paul Smith, Mosley Tribes, Thierry Lasry, Mykita, KBL and Rare Vinatge. Session music will be provided by DJs Mathieu Schreyer and Osamu, and complimentary wine and beer will be served to over 21s with ID.

1423 Abbot Kinney Blvd., Venice. (310) 392-3400. 6 to 10 p.m.

Jenny Dayco is having an end-of-summer sale Friday and Saturday  featuring her eponymous jewelry collection at 60% to 70% below retail, with prices starting at $10.

7428 Hollywood Blvd., #305, Los Angeles. (310) 621-0680. Noon to 7 p.m. 

Sample Sales

L.A. designers Kristinit and Anita Arze host a one-day sample sale Sunday at Being in L.A. Spa, with a percentage of sale proceeds donated to Oceana, an oceans advocacy nonprofit. Locally manufactured brand Kristinit was picked as a women’s collection to watch by Lucky Magazine. Choose from the designers’ tops, sweaters, dresses and jumpsuits, priced from $50 to $95 (regular prices $225-$450). Perfumer Sanae Barber will be selling her custom scents, while Being in L.A. is offering spa services such as facials and massages. RSVP to kristina@kristinit.com.

2016 Hillhurst Avenue, Los Angeles. (323) 428-3221. 2 to 8 p.m.

Events

On Saturday,  J Brand, Vogue editor Anna Wintour's favorite blues,  is having a fall fashion preview at the new Santa Monica Place Bloomingdales, Meet Jeff Rudes, the JBrand CEO, who is bringing a denim team to help shoppers find the perfect jean. Buy a J Brand pair and receive a gift with purchase. A drawing will be held for a $1,000 JBrand fashion wardrobe (no purchase necessary to enter).

315 Colorado Avenue, Santa Monica. 2 to 4 p.m.

Also on Saturday, Happy LA   is having a third anniversary sale and trunk show featuring brand Paige Premium Denim, Christy’s of London and Bordeaux. Buy three items at the anniversary sale and receive 30% off.

542 1/1 Palisades Dr., Pacific Palisades. 10 a.m. to 6 p.m.

Salon

On Sunday: Frederic Fekkai  wants you to have the red carpet experience if you’re attending the Emmys on Sunday or not. Book three signature services -- blow-out, polish change and makeup – for $75 ($170 value). Clients also get complimentary glasses of champagne.

8457 Melrose Place, Los Angeles. (323) 655-7800. 9 a.m. to 3 p.m.

-- Max Padilla

Photo: A. Kinney Court interior. Courtesy of A. Kinney Court

Sample Sales

Society for Rational Dress, an L.A.-based contemporary collection, is having a one-day sample sale Saturday at its downtown atelier. Summer 2010 and last season fashions will be up to 75% off, encompassing $30 T-shirts and belts, $75 dresses and shoes and $80 leather skirts.

255 S. Santa Fe Avenue, #100, Los Angeles; (213) 613-0757; 10 a.m. to 4 p.m.

Sales

Friday beginning at 9 a.m., Gilt Groupe is hosting a special online preview sale on upcoming Target fall collabs with Mulberry, Tucker and John Derian. The Mulberry for Target handbags, including a quilted denim bag ($14.99), which doesn’t hit stores until October, will surely be hot seller. If you’re not a Gilt Groupe member, you can sign up here.

Seaton & Jill Roberts is having a final blowout Saturday featuring spring and last season fashions at up to 90% off, as it closes that location. Sale items range from $49 denim from makers J.Brand, Current/Elliott and Goldsign. Other already discounted -- from 40 to 70% -- fashions with have an additional 25% lopped off lines ranging from 3.1 Phillip Lim, Rag & Bone, Golden Goose boots, Seaton pom-pom tunics and more.

8920 Melrose Ave., West Hollywood; (310) 550-1232; 9 a.m. to 2 p.m.

Also on Saturday and Sunday, Scout is having a weekend inventory-clearing sale taking 20% to 50% off all vintage plus 10% off new Vessels collection pieces.

1646 N. Cherokee Ave., Los Angeles; (323) 658-8684; Noon to 6 p.m. Saturday; noon to 5 p.m. Sunday.

Events

Fashion and food might not naturally go together but Saks believes so. On Saturday, Saks is having a Fashion & Food party at South Coast Plaza featuring a Kogi truck and informal fashion shows. The store also has a Guitar Hero station, live steel drum band, photo booth, live DJ plus champagne service.

3333 Bristol St., Costa Mesa; (714) 540-3233; 11 a.m. to 3 p.m.

On Saturday, take the kids to 1969 GapKids on Robertson Boulevard for the Garden Theater’s magical bug world along with puppet show featuring Sid Snail and Lucy Ladybug from the Mother Company. There will also be balloon art, toy theater and treats, plus 1969 jeans are buy one, get one for $10.

107 S. Robertson Blvd., Los Angeles; 11 a.m. to 2 p.m. 

-- Max Padilla

Photo: Mulberry for Target denim quilted bag, $14.99. Courtesy: Target

Events

The grandly renovated Santa Monica Place is open to the public on Friday (Aug. 6) and some stores are hosting grand-opening events.The first 500 guests arriving by Third Street before the mall opens at 10 a.m. are eligible for Santa Monica Place gift cards valued from $10 to $500.

Erin Fetherston, Juicy Couture’s guest designer, is in from New York to toast the brand’s fourth SoCal location (level one) from 2  to 4 p.m., where she'll sign limited-edition prints featuring a holiday sketch from her Juicy Couture capsule collection (available as a gift with purchase). The first 200 customers to stroll through Juicy Couture’s doors will also receive shop cards worth up to $50. Spend more than $200 in the Santa Monica Place boutique and receive a logo tote.

On Friday (Aug. 6), Charlotte Russe is celebrating the unveiling of its new concept store from 12:30 to 1 p.m. (level two) with a fashion show for DFFs -- a gal's best friend -- where dogs will strut the catwalk in the store's fall looks tailored for four legs. Adopt a pet or make a donation to Much Love Animal Rescue and receive a complimentary Charlotte Russe dog collar.

395 Santa Monica Place, Santa Monica. 

Also on Friday (Aug. 6), for the U.S.Open of Surfing at Huntington Beach, Quiksilver is sponsoring a free screening of the film  “Scratching the Surface,” starring surfer Julian Wilson at the Orange County Performing Arts Center Samueli Theater. View webisodes here.

615 Town Center Drive, Costa Mesa. Screening starts at 7 p.m.

On Saturday (Aug. 7), O’Neill is hosting an hourly raffle at Jack’s Surfboards for a free pair of Bobby Martinez “Hyperfreak” boardshorts. You can also pick the $20 O'Neill "Oil and Water Don't Mix" T-shirts with proceeds donated to Surfrider Foundation "Not the Answer" offshore drilling campaign.

101 Main St., Huntington Beach. (714) 536-4516. Noon to 4 p.m.

Events

Paul & Joe, designed by Sophie Albou, is showcasing its fall collection Thursday direct from Paris. Shoppers will receive 10% off all purchases. Enjoy complimentary cocktails and macaroons. 

138 S. Robertson Blvd., Los Angeles. (310) 655-5541. 7 to 9 p.m.

Model Liya Kebede’s LemLem collection is having a trunk show through Friday at the Jenni Kayne boutique. The collection -- handmade in Ethiopia -- features $65 onesies, $35 belts, $30 bloomers, $95 tunic sets, $80 hoodies and a $135 dress that comes with a scarf. Plus 10% of sale proceeds will benefit the Simunye Trust, which supports pediatric healthcare around the world, especially in Africa.

614 N. Almont Drive, West Hollywood. (310) 860-0123. 10 a.m. to 6 p.m.

Sample Sale

On Friday, Swirl, DailyCandy's online sample sale, is having a brick-and-mortar sale taking up to 95% off fashions from its stable of designers, which includes Twinkle by Wenlan, Orla Kiely and Corso Como. Complimentary Vitaminwater Zero offered to shoppers.

Cooper Design Space, 860 S. Los Angeles St., Suite 213, Los Angeles. 9 a.m. to 3 p.m.

-- Max Padilla

[For the record, 12:27 p.m. July 30: An earlier version of this post said that Swirl.com was a partner of DailyCandy. The two are one company.]

Photo: LemLem Tibet Hoodie, $80. Credit: LemLem

Opening

Hervé Léger boutique opens Thursday at South Coast Plaza. The first Orange County boutique for Hervé Léger by Max Azria, which covers 1,022-square-feet, will carry the ready-to-wear collection basesdon the iconic bandage dress plus swimwear, shoe and bags.

3333 Bristol St., Costa Mesa. (714) 549-5932. 10 a.m. to 9 p.m. Monday through Friday; 10 a.m. to 8 p.m. Saturday; 11 a.m. to 6:30 p.m. Sunday.

Sales

Ladies, set the alarm on Saturday (July 24), Decadestwo is holding another $150 one-day shoe sale on labels Christian Louboutin, Manolo Blahnik, Jimmy Choo and others.

8214 Melrose Ave., Los Angeles. (323) 655-1960. 9 a.m. to 6 p.m.

Sample Sales

This Friday (July 9) and Saturday (July 10), Isabel Lu and Lucca Couture is offering all of its spring 2010 and resort looks for women at prices between $5 and $25. And if all that shopping stirs your appetite, look for the Buttermilk truck for breakfast on Friday and Kabob n' Roll truck for lunch on Saturday. Cash only; no purses or bags allowed inside.

629 E. 30th St., Los Angeles. 9 a.m. to 4 p.m.

Beginning Friday (July 9) through Sunday (July 11), James Perse will be hosting a sample sale in Venice Beach on brand basics marked up to 80% off retail.

585 Venice Blvd., Venice. (323) 319-0280. 10 a.m. to 7 p.m. 

Sales

Starting Thursday (July 8), Opening Ceremony takes up to 70% off retail on lines Alexander Wang, Band of Outsiders, Pendleton meets O.C., Patrik Ervell, Rodarte, United Bamboo and Vena Cava at its summer sale blowout. Acne fans can also get 50% off spring/summer looks for men and women.

451 N. La Cienega Blvd., Los Angeles. (310) 652-1120. 11 a.m. to 7 p.m. Monday to Saturday. Noon to 7 p.m. Sunday.

Events

Evolue, a green beauty boutique on Robertson, throws a grand-opening and book-launch party for “No More Dirty Looks," a guide to safe and clean beauty products. Enjoy complimentary Arcona mini-facials and consultations and Hamadi hair-dos plus organic tequila drinks and brownies. The first 10 guests will also receive complimentary brow shaping by celebrity eyebrow threader Marco Ochoa. “No More Dirty Looks” authors Siobhan O’Connor and Alexandra Spunt will be signing books and offering advice on eco-friendly cosmetics.

357 1/2 S. Robertson Blvd., Los Angeles. (310) 289-1560. 6 p.m. to 10 p.m.

Lakers guard Sasha Vujacic, whose two free throws helped pad the Los Angeles team's lead over the Boston Celtics in the last minute of Game 7 of the NBA Finals on Thursday, was a fit model for Rock & Republic’s new SV18, named for Vujacic’s jersey number. The blues are available in either a Restraint dark wash ($175 at Saks Fifth Avenue) or a vintage-look Perpelexed wash ($198 at Nordstrom). 

If you are a baller, athlete or a tall guy, the SV18 has a 38-inch inseam and extra leg room because not every guy can, or necessarily wants to, wear skinny low-riders.

-- Max Padilla

Photo: Sasha Vujacic in Rock & Republic's SV18 in Restraint wash. Credit: Rock & Republic.