Chloe did it with See By Chloe and Marc Jacobs did it with Marc. Now L.A.-based Le Petit Petit, which we introduced here awhile back, is doing it as well. 

The brand's Malibu Native -- a less expensive, more casual sister line -- will hit PacSun stores in February, starting with a promotion party Saturday at The Grove.

“We are very excited to grow with PacSun because of their strong ties to core surf brands," co-designer Logan Weinsieder said. "We feel like we can bring something new to the table in terms of fashion design and lifestyle branding.”

Drawing from the surf heritage of the West Coast, Malibu Native gets its inspiration from nature-loving fashionistas such as models Erin Wasson and Chase Cohl, and surfer Chandler Parr.  Malibu Native is more laid back than Le Petit Petit's main line, a bit more retro and a lot less boho. But despite these differences, the label’s characteristic Parisian streak is still evident, such as when tiny black Eiffel Towers pop up on mint-colored bikinis.

Right now the label is focusing on tees, swimwear, and jewelry but they have plans to design sweatshirts and fleecewear in the near future. The tees come in a number of styles -- sleeveless, asymmetrical, crop top, drapey -- in baby-bottom-soft cotton with whimsical hand-drawn graphics, such as “Malibu is Home XOXO” inscribed inside a heart-shaped dream catcher. Bandeaus, nautical stripes, ruffles and string bikinis are among the choices available for swimwear. The jewelry, designed by Nola Singer, looks like something from a swap meet or your grandma’s closet, minus the cheap plastic, broken clasp and unknown person’s cooties. Our favorite is the chunky, yet delicate gold-dipped rose pendant necklace. 

The launch event will be from 1 to 2 p.m. Saturday at the PacSun store at The Grove, 189 The Grove Drive, Los Angeles. There will be giveaways -- T-shirts, stickers, posters -- and a chance to meet the designers and model Kendall Jenner, who will be wearing the brand’s clothing.

Tees range from $24.50 to $36.50; swim tops from $32.50 to $52; swim bottoms from $32.50 to $52; and jewelry from $28.50 to $100.

Malibu Native is available in Pac Sun stores nationwide and at pacsun.com. 

-- Jessie Schiewe

Photos: Top, heart crystals jewelry from Malibu Native.  Right, one of the label's looks. Credit:  Malibu Native

Apparel- and accessory-wise, Disney seems to be giving "Tron: Legacy" the "Alice in Wonderland" treatment -- pairing with designers and clothing brands that key in on every possible demographic and price point.

Last month, we told you about the jewelry, and earlier this month we noted the "Tron"-themed pop-up store at Royal/T in Culver City. Now we've finally got some more details on Hurley's "Tron: Legacy"- inspired capsule collection of men's and women's apparel that's zipping into select PacSun stores on Nov. 19. The clothes will be sold exclusively in those stores until widening retail distribution on Dec. 5. (The actual movie bows at theaters on Dec. 17.)

The collection, which will range in price from $29 to $129, includes the usual action-sports assortment of board shorts, T-shirts, denim, hoodies, lightweight outerwear pieces and New Era caps for both men and women, as well as some featherweight tank-tops and dresses -- and even a bikini -- for women.

Most of the pieces are black (with a few white pieces thrown in) with accent piping and screenprinting in the signature shades of blue or orange associated with the film.

Anaheim-based Pacific Sunwear (PacSun) has signed a licensing deal to become the exclusive licensee of the currently dormant Modern Amusement surf- and street-inspired lifestyle brand through the end of 2013.

According to a press release issued by PacSun on Wednesday, the 880-store retail chain will be the sole source of Modern Amusement's men's and women's apparel, footwear and accessories for the next several years, with an option to extend the agreement for an additional seven years.

It could be a big win-win for both parties; helping the struggling retailer, which recently reported its eighth straight quarterly loss, differentiate itself in the marketplace, and reviving a once-promising brand with heritage and crossover cache but that unexpectedly shuttered in January.

If you've lost track of Modern Amusement, with its prep-surf aesthetic, bold color palette and  crow silhouette logo, you can be forgiven.

Founded by surfer Jeff Yokoyama (a co-founder of Maui & Sons who later went on to create the Generic Youth label) in 1995, Modern Amusement has been buffeted about like a beach ball on the crashing waves for the better part of a decade.

Mossimo Giannuli, namesake founder of the Mossimo label (now distributed exclusively through Target), had purchased Modern Amusement from Yokoyama in March 2004 for about $375,000, and then bought the label a second time in October 2006 for $4.8 million -- as part of the deal that sold his  namesake company to Iconix Brand Group.

The brand had initial success growing beyond its roots as a men's surf-flavored line, moving beyond the beach and into Southern California-flavored contemporary sportswear, and added a women's collection in 2008. And then there were brand collaborations that put the crow logo on Sperry footwear and U-Boat watches.

Modern grew up-market too, finding its way onto the shelves of Nordstrom, Barneys New York stateside and Selfridges and Harvey Nichols in the U.K. There was even a Modern Amusement shop-in-shop at Fred Segal Santa Monica for awhile.

In December 2008, Giannuli signed a five-year master licensing agreement with Costa Mesa-based Blk Brd LLC, to manufacture and distribute the label, but, according to industry trade publication WWD, that firm's founder and chief executive abruptly departed in November, and the label ceased operations altogether in January.

The deal announced Tuesday was between Pacific Sunwear and Modern Amusement's parent company Dirty Bird Productions.

Although neither Giannuli nor Pacific Sunwear president and chief executive Gary H. Schoenfeld could be immediately reached for comment, in a prepared statement, Schoenfeld shared what made the exclusive multiyear deal appealing.

"We believe that the addition of the Modern Amusement brand will enable us to bring an added dimension to our stores through the vision of one of the leaders of Southern California surf and street fashion over the past 25 years," Schoenfeld said.

"When I joined PacSun last summer, I spoke of the importance of reestablishing our leadership position with our heritage brands, strategically complemented by our own proprietary brands. A smaller yet important third part of our product mix would tie to PacSun once again being a destination for emerging brands. Modern Amusement has become a very coveted emerging brand over the past few years and with its Southern California heritage, this is a very exciting opportunity to further differentiate PacSun as a leader in lifestyle and fashion among 15-24 year olds."

-- Adam Tschorn

PacSun, maker of surf and street fashions, is throwing a beach fiesta Saturday and Sunday in Santa Monica  to celebrate the onset of summer.

PacSun Summer Solstice Beach Ballyhoo, a two-day music festival and action-sports exhibition, will feature  bands as well as pro athletes poised to entertain the sun-loving hordes. And, best of all, tickets are free while supplies last — available at all Southern California PacSun stores.

Brands giving away gear and staging mini exhibitions at the Ballyhoo include Fox, Vans, Hurley, O’Neill (which will sponsor a swimming pool and give away shaved ice), Swedish streetwear company WeSC (expect free Swedish food and a traditional maypole) and RVCA (which is sponsoring a Kogi Korean BBQ truck — on Saturday only — with an on-site art installation).

Quiksilver wil be sponsoring a demo with skate legend Tony Hawk on Saturday from 4 to 4:45 p.m., and BMX fans can check out Fox athletes including Chase Hawk, Scott Crabmer and Trey Jones in a beach-side street session on Saturday from noon to 3:45 p.m.

Bands over the two days will include AWOLNation, Bad Rabbits, As Tall as Lions, YelaWolf, Ra Ra Riot, Circa Survive, Hey Champ, Eye Alaska, Steel Train, Neon Trees, Matt and Kim and B.o.B will perform. Party on. 

Check the event's website for a complete listing of happenings. 

PacSun Summer Solstice Beach Ballyhoo, Lot 1 North, 1550 Pacific Coast Highway, Santa Monica (next to the Santa Monica Pier).

-- Emili Vesilind

Image: A poster for PacSun's Summer Solstice Beach Ballyhoo. Credit: PacSun