Eleven of Us, a new women's and tweens fashion boutique specializing in colorful casual wear, opened last week near Sunset Junction in Silver Lake (1404 Micheltorena St. at the corner of Sunset Boulevard.)

The 1,000-square-foot space was launched by 4-year-old Vernon, Calif.-based brand Erge Designs, which is carried in over 500 stores worldwide, including Fred Segal and Bloomingdale's locally. The brand, which creates vibrant printed tops and dresses, represents half the store's inventory, sharing space with like-minded brands including Notify and Curtsey.

"Like any other manufacturer, we have to over-cut and make more than we need to," said David Charles Keeton, chief financial officer of Erge Designs. "We had stock sitting in our warehouse and we thought we'd try a store."

Keeton, who co-owns the brand with designer Frank Quijada, said the company chose Silver Lake as their first retail destination because, "This is the hot area -- it feels right. We also were able to get a short-term lease here so we could try it out."

The store isn't just well-located -- its merchandise is priced to move. Knit dresses, hoodies, tees and slouchy scarves, many of which are samples and overstock, are priced under $65, with most Erge Design tops priced around $25.

The name Eleven of Us references the 11 family members of Quijada's who work for the company. "Everyone loves the name," noted Keeton. "It just felt right."

-- Emili Vesilind

Street Fashion: Silver Lake

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Photo credit: Emili Vesilind

Our intrepid street fashion photographer, Colin Young-Wolff, was pounding the pavement last weekend on the hunt for some local style. His travels landed him in the Sunset Junction area of Silver Lake, where he found Janet Schultz, 26 of Los Feliz. Janet says her wardrobe is "all pretty much vintage." And that lovely red knit cap that's drawing your attention? Shades like that are not a one-time thing. "I always show at least one pop of bright color," she says.

Find out who else was brunching in Silver Lake by checking out this gallery. And don't forget that you can always show off you style in our Your Scene: Street Fashion section.

-- Whitney Friedlander

MORE FASHION SCENES:

Westfield Century City shopping mall

Santa Monica's Third Street Promenade

Santee Alley

Old Pasadena

Los Angeles' Third Street neighborhood

Abbot Kinney, Venice

Melrose Trading Post

Photo Colin Young-Wolff / For The Times

Last weekend, locals of Silver Lake, Echo Park and environs spilled out of the hills and onto a blocked-off stretch of Sunset Boulevard for the two-day Sunset Junction Street Festival. Most came to watch rock shows and witness a parade of their mostly Eastside-ish, under-40 peers not usually seen in the relatively pedestrian-free city.

Josh Mayer, left, of the band Glitch Mob, which didn't play, and Dugan O' Neal liven up the road on Saturday. Here's a look at who else walked the asphalt runway.

-- Tara Godvin, For The Times

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Street Fashion: Melrose Trading Post

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Photo: Tara Godvin

Panty Raid The lingerie shop has relocated from Silver Lake to Los Feliz with a "girlier" shop decked with fuchsia curtains and Moroccan/Hollywood Regency fixtures. The store stocks nearly 30 lingerie and lounge-wear lines, including Huit, Cosabella and Hanky Panky. Prices start at $20, for Mary Green all-silk briefs, and go to $130 for Hanro nightgowns.

1953 Hillhurst Ave., Los Angeles. (323) 668-1888. 11 a.m. to 7 p.m. Monday to Friday. 11 a.m. to 6 p.m. Saturday and Sunday.

Grey Handbag designer Allison Burns and Caprice Gray has opened an accessory shop, described as the nexus of high-end fashion meeting the soul of rock 'n' roll inside Silver Lake's Pull My Daisy. The store-in-a-store showcases Burns' line of handbags ($25-$250). Grey also carries scents from ZuzuzPetalz ($38-$48) plus jewelry from Joseph Brooks ($60-$300), 28KTS by Juliana Eshaya ($300) and White Trash Charms ($18-$800).

3908 Sunset Blvd., Los Angeles. (323) 663-0608. 11 a.m. to 7 p.m. Monday to Sunday. 11 a.m. to 6 p.m. Sunday.

-- Max Padilla

Upcoming sales and events 

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Glen Ivy Saturday and through Aug. 31: On Saturday, to celebrate the fourth anniversary of the Glen Ivy's Valencia spa, the historic retreat is offering free Grotto Body treatments to the first 25 guests, plus skin scanner consultations, product samples, a raffle prize drawing, hors d'oeuvres and beverages. The Valencia and Brea locations also are offering a $149 summer spa sampler: a 20-minute massage, 20-minute facial, 25-minute manicure and 25-minute pedicure. All locations, including Corona, are offering the $289 Regeneration series targeted toward mothers and daughters and featuring a pack of three facials, a home care kit and skin care consultation.

25000 Glen Ivy Road, Corona; (888) 453-6489; 9:30 a.m. to 6 p.m. Monday to Sunday. 1001 Brea Mall, Brea; 9:30 a.m. to 8 p.m. Monday to Saturday; 10:30 a.m. to 6 p.m. Sunday. 24320 Town Center Drive, No. 100, Valencia; 9:30 a.m. to 8 p.m. Monday to Friday; 9:30 a.m. to 6 p.m. Saturday and Sunday. www.glenivy.com

He's the Man at Body Bar Through June 30: Silver Lake's Body Bar Urban Spa offers three Father's Day specials available by gift certificate or purchase by phone. Deals include an $85 (regularly $100) sports massage (full-body, deep tissue) tailored for athletes or those suffering from chronic tension and pain in the neck, shoulders and lower back. Men's "essential" facial, $100 (with a $25 gift certificate for the next treatment), is multi-step according to skin type and features cleansing, mask, extractions (if needed), toning and moisturizing. If you buy a side-by-side massage package for two ($160 for Swedish or $180 deep tissue), dad can enjoy a treatment with a companion.

3037 W. Sunset Blvd., Los Angeles; (323) 663-1533; noon to 9 p.m. Monday and Wednesday to Friday; 9 a.m. to 7 p.m. Saturday and Sunday. bodybarspa.com

-- Max Padilla

This week's sales and events

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Shop + Pamper: Local retailers, designers and spas get together for a sample sale fundraiser for Los Angeles Family School in Silver Lake, a progressive nonprofit school for children ages 2 to 6. Look for $10 Corey Lynn Calter tops, Trina Turk dresses for $25 and up, Monrow women's T-shirts for $15. Dtox Day Spa is also providing mini-massages and bodywork in exchange for donations to the school.

2646 Griffith Park Blvd., Los Angeles. 10 a.m. to 4 p.m.

www.lafamilyschool.org

Zirh: Men's grooming brand is giving mini-facials and messenger bags with purchase of $45 or more at select Bloomingdale's. Gift ideas include the Zirh Ikon cologne ($50 for 2.5 ounces), Defend facial moisturizer ($32.50) and lip balm ($10).

Beverly Center, 8500 Beverly Blvd., L.A., (310) 360-2700; Sherman Oaks, 14060 Riverside Drive, Sherman Oaks, (818) 325-2200; South Coast Plaza, 3333 S. Bristol St., Costa Mesa, (714) 824-4600; Century City, 10250 Santa Monica Blvd., L.A., (310) 772-2100; 1 to 6 p.m. at locations listed.

-- Max Padilla

Customized Katin board shorts at American Rag

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