By playing hardball with media companies on App Store subscriptions, Apple risks a painful rebound.

Few media outlets can afford to not have their mobile applications available through Apple's App Store. With the iPad, Apple has an early lead in tablets, with a 75.3% share of global tablet shipments in the fourth quarter, Strategy Analytics estimates. And while its share of smartphone shipments was only 16.1%, the iPhone is the phone of choice for many affluent consumers.

But that hardly justifies Apple's terms for subscriptions sold within its ...

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