Robin Johnston: Author, Keynote Speaker, Sales & Marketing Consultant - Asheboro, NC, USA

 

   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
   
   
   
   
   
   
     
 

Buy books and guides

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You can purchase my books online via credit card through the secure PayPal payment system.  PDF format books and guides will be delivered by e-mail, and hard copy orders will be sent by mail.

       
Internet Marketing Secrets
USD $12.50
70+ page PDF

Transcripts created from a live session recorded in Kill Devil Hills, North Carolina, in March 2007.

With this complete and unedited presentation transcript you will learn:

  • How to create a web site strategy,
  • How to harness the power of search engines,
  • How to prepare your web site for maximum benefit, and
  • How to create a one-to-one customer campaign.
     
       
The Lead Generation Handbook
USD $16.95
Paperback 170 pages
(Also available at Amazon.com)

63 Ways you might not have thought of to get more prospects, more quickly, at less cost.

SPECIAL TO THIS EDITION: Exclusive Business Development Brief outlining INVICTUS Solution Group's MACM Business Development Model.

Lead Generation Handbook: 63 Ways you might not have thought of to get more prospects, more quickly, at less cost. by Robin C. Johnston
     
     
MACM - A Model for New Business Development
USD $14.00
PDF format

From the Introduction to this guidebook: "Do you have a system for getting new business? No? Tsk, tsk! As sure as sales revenue is the lifeblood of any enterprise, getting new business is the most important aspect of every manager’s daily responsibilities. Why leave that to chance?

Selling is systematic. So is marketing. That means that, all other things be equal, prospects will respond to the same messages and selling approaches in the same way, time and time again. Therefore, to develop a steady stream of new business, your goal is to uncover that sequence of messages and actions that lead your prospects to buy. We refer to such a process as a "business development model."

MACM - A Model for New Business Development
     
     
Building a Referral Machine
USD $14.00
PDF format

How to get leads for your business by creating a steady stream of customer referrals.

ON THE INSIDE: Fill-in-the-blank Implementation Guide that you can use today to develop your plan for getting referrals.

Building a Referral Machine
     
     
A System for Retail Selling
USD $14.00
PDF format

How to stop wasting time with retail "Looky-Loos" and increase sales and profitability.

ON THE INSIDE: A step-by-step system for closing more retail business, more quickly, at less cost.

A System for Retail Selling
     
     
     
We are only as good as the ideas we encounter and act upon.  Accordingly, there are many other books I recommend you buy or borrow and read.  Click here to see my recommendations for a few of them.