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https://www.wsj.com/articles/SB10001424052748704409004576145992472922806

NYSE Takeover Faces Touchy Issues

Big Board and German Exchange Announce Deal; Holding Company's Name to Be Determined

By

Aaron Lucchetti

Updated Feb. 16, 2011 12:01 am ET

Deutsche Börse and NYSE Euronext have announced the details of their merger, but they have kicked the name issue down the road. Dave Kansas takes a look at the touchy issue of a new name for the combined entity, including reader suggestions.

LONG-DISTANCE ROMANCE: Deutsche Börse's Reto Francioni, right, addressed the takeover via a webcast from Frankfurt on Tuesday while NYSE Euronext's Duncan Niederauer, left, spoke in New York. ILLUSTRATION: Bloomberg News

Deutsche Börse AG and New York Stock Exchange parent NYSE Euronext unveiled their $10 billion deal to create the world's largest exchange operator.

The news came in a heavily choreographed announcement aimed at quelling concerns that the combined company will be too powerful and move control of the Big Board to Europe for the first time in its 219-year history.

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