Forget the awards -- Mumford & Sons, Bieber, Lady Antebellum among Grammy sales winners
With just nine trophies handed out on its live CBS telecast, the actual award portion of the Grammy Awards is something of a subplot. Drama was provided by the likes of Esperanza Spalding and the Arcade Fire, who were each surprise winners, but it was Grammy-less U.K. folk-rockers Mumford & Sons who, as expected, experienced the largest post-Grammy sales gain.
Mumford & Sons went 0-2 in its nominated categories, but had a showcase performance with legend Bob Dylan. There were no outlandish costumes or larger-than-life set pieces, but the stripped-down approach suited Mumford & Sons just fine, and the group's "Sigh No More" held its No. 2 post on the U.S. pop chart.
"Sigh No More" sold 133,000 copies this week, according to Nielsen SoundScan, giving the group its best-ever sales week on the tally. In its 48 weeks of release, "Sigh No More" has sold about 948,000 copies. What's more, the song the band performed on the telecast, "The Cave," sold 120,000 downloads in the week after the Grammys, a 205% sales increase that gives the cut a total of 407,000 copies sold.
In addition to Dylan, Mumford & Sons were joined by roots act the Avett Brothers. The latter's "I and Love and You" benefited as well, albeit on a much smaller scale. Sales ofthe album were up 67% to 15,000 copies, giving it a total of 31,000 copies sold.
Teen sensation Justin Bieber, who lost his best new artist bid to jazz bassist Spalding, had the No. 1 album this week, as his "Never Say Never: The Remixes" bowed in the pole position with 161,000 copies sold. Bieber was a Grammy performer, but the Grammy impact is harder to pinpoint for the 2010 breakout star.
Bieber hype continued to be fed with not only the release of the remix effort, but his 3-D film “Never Say Never” as well, which tallied more than $50 million in the U.S. in two weeks. Bieber chart dominance extends well beyond his No. 1 album. His "My World 2.0" is at No. 8 this week (2.4 million sold to date) and the softer, gentler side of Bieber is a hit as well, as "My Worlds Acoustic" is at No. 18 (526,000 sold to date).
Other highlights from this week's sales chart: