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Musings on the culture of keeping up appearances

All the Rage

Category: Echo Park

Your Stylist: Getting new glasses with the help of some stellar salespeople

July 12, 2010 |  8:00 am

Resident Image stylist and market editor Melissa Magsaysay soothes your sartorial woes in the weekly Your Stylist blog column:

I left my glasses in Paris. I’m borderline devastated because I totally loved them. Can you recommend a good place to get replacement glasses? The key to me is not just selection, but someone who can help me make a good choice. DB, Silver Lake

Kowalski

A bit of a bummer that your glasses were left behind in Paris, but luckily you live in L.A, land of specialty specs, from vintage to high end.

I personally love L.A. Eyeworks for their interesting, stylish and  downright kooky frames. I also found them to be really helpful when it comes to picking out the right pair. They can also customize frames to fit your face shape or accommodate any special needs. They attached nose pads to my glasses because the bridge (or lack thereof) of my nose is too flat to wear plastic frames without nose pads. So they attached little plastic nose pads so the glasses would stay perched properly on my face. They are a little pricey but the sales people at the Beverly Boulevard location are really attentive and seem pretty passionate about getting someone the right frames for their face and taste.Saltoptics

Like L.A. Eyeworks, Gentlemen’s Breakfast in Echo Park (which isn’t far from your location) has a vast selection of interesting frames, but here the offering is vintage gems from Gucci, Diane von Furstenberg and Sophia Loren. 

Society of the Spectacle is an eyewear shop housed in a quaint bungalow (complete with a lab on sight) and run by two opticians who sell frames from Costa Mesa-based Salt Optics, Oliver Peoples and bejeweled specs by Francis Klein of Paris.

And finally, friends have recommended a place called Eyetailor Boutique to me for its friendly and personal service as well as for carrying lines such as Andy Wolf and Paul Smith. They also do customized features to suit your specific needs such as custom shaping, custom nose pads and rimless lens Directormounting.

Ultimately, most small and well-curated optical shops should have fairly attentive and well-informed salespeople who are passionate about eyewear, especially at the aforementioned spots, which all seem to take a lot of pride in their eyewear offerings as well as pairing them with the right faces.

Weigh in, what are your favorite places to get good-looking glasses in L.A.?

Send your style queries to melissa.magsaysay@latimes.com

-- Melissa Magsaysay


Photos: top: L.A Eyeworks "Kowalski" frames/L.A. Eyeworks; middle: Salt Optics/Salt Optics; bottom: L.A. Eyeworks "Director" frames/L.A. Eyeworks


Tonight, the Echo Park Independent Co-op hosts shopping benefit for Million Trees L.A.

March 12, 2010 |  1:30 pm

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Tonight, the Echo Park Independent Co-op, or EPIC, celebrates its grand opening with a fiesta to benefit Million Trees L.A., an initiative launched by Mayor Antonio Villaraigosa to more our city greener. Forty local designers and brands are participating, including Brian Lichtenberg, Endovanera, Smoke & Mirrors and Alison Burns' Philip and Lillian handbags. Ten percent of sale proceeds will go to Million Trees L.A. and 100% of sales from the companion art show will benefit the organization. The event also bills DJs, complimentary cocktails (to those over 21 with ID) and a plethora of food trucks

1712 W. Sunset Blvd., Los Angeles.

-- Max Padilla

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Eastside L.A. fashion and culture magazine Them Rag debuts

November 27, 2009 |  2:34 pm

LEAD Echo Park's creative set has always been a collaborative lot -- and now a handful of Eastside designers, photographers and stylists are pooling their efforts to create a new fashion and culture magazine.

Them Rag, a photo-driven magazine helmed by designer Brian Kim (of L.A. brand Them Atelier and formerly Work denim), launched with a party last week at the Eighth Veil gallery in West Hollywood.

The biannual publication -- which debuts as stalwart titles of the magazine world come crashing down around us -- seeks to cover the "underground" scene in L.A. The idea came to Kim after corralling a large group of his friends (including the designers David Hershberger of Endovanera and Annie Costello Brown) for a Them Atelier photo shoot.

"We realized how many of us there were, creating and surviving through unconventional and non-mainstream means," said Kim. "Looking around the shoot, we realized L.A. can form a very resilient and honorable individual. We felt that they should be presented together in more depth, hence the magazine. Since, it has led us to think about what it means to be underground in today's world of mass information."

"Underground" is a word one might ascribe to a collective living in an abandoned loft and running off communist broadsheets on an old mimeograph. But Kim uses it unabashedly to describe his crew of creative pals. "We feel that there are communities like this all over that are dealing with today's overstimulation, dystopia and speed of change," he said. "Our goal is to find them and present them in a way that reveals the dignity and strength of the current cultural renegade."

Iffy labels aside, there's no denying the beauty of the photography within Them Rag's dark, matte pages. The photo shoots -- which straddle the line between fashion and art brilliantly -- capture the edgy side of modern fashion in whimsical, unexpected ways. Contributing photographers include Mia Kirby, ACB, Todd Weaver and Eliot Lee Hazel.

The $12 magazine is currently available at Front Street (Endovanera's storefront) and Cerre. Don't look for it in Borders any time soon -- the plan is to eventually circulate it to fashion-forward boutiques of the Colette/Opening Ceremony ilk the world over.

--Emili Vesilind

A striking art-cum-fashion image from the first issue of Them Rag, by Eliot Lee Hazel.



Store openings: Tavin in Echo Park

July 21, 2009 | 10:12 am

Erin Julie Tavin, a stylist and costumer, calls her new self-named boutique L.A.'s answer to Helena Christensen's Butik in New York. The store, which grew out of a Rose Bowl flea market stall, stocks new and vintage designer apparel, accessories, books and quilts in a rustic setting featuring reclaimed furnishings. Clothing prices range from $20 to $400, with the majority of the collection under $150. Studio services are available.

1543 Echo Park Ave., Los Angeles. (213) 482-5832. Noon to 8 p.m. Wednesday through Sunday. www.lifebytavin.com

-- Max Padilla

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