The Los Angeles Times Media Group reaches 2 million new and used vehicle buyers.
Source: Scarborough Los Angeles Times Custom Recontact Study 2010 Release 1.
80% of Los Angeles Times readers have taken a domestic vacation in the past year.
Source: Scarborough, Los Angeles, CA 2010 Study Release 2
LA, Los Angeles Times Magazine reaches more L.A. residents than the circulation of Angeleno, Los Angeles Confidential, C and Los Angeles Magazine combined.
Source: ABC Publisher's Statements Sept 2010 for L.A. Times, June 2010 Statement for magazines; C magazine Media Kit 2010.
You reach more female professionals in the L.A. market advertising in the Sunday Los Angeles Times than in Glamour and Vogue combined.
Source: Mediamark Research & Intelligence, Spring 2010 (Los Angeles Mediamarket)
The Los Angeles Times Media Group over indexes (137) in reaching households planning to buy or lease a luxury vehicle.
Source: Scarborough Custom Recontact Study 2010 Release 1
The Los Angeles Times Travel & Adventure Show attracts 20,000 affluent and avid travelers.
Source: Estimated attendance based on prior events
The Los Angeles Times Image section has a higher circulation in California than the leading women’s style publications.
Sources: ABC Publisher's Statements Sept 2010 for L.A. Times, June 2010 Statement for magazines.
KTLA is seen in 4.3 million homes across the L.A. DMA.
Source: Los Angeles Nielsen Jan '09 VIP Report
The Los Angeles Times Travel section readers are 65% more likely to have taken 5+ international trips in the last 3 years than the average adult in the market.
Source: Scarborough, LA Times Custom Recontact Study 2010 Release 1
LA, Los Angeles Times Magazine has a higher circulation than all other regional publications.
Sources: September 2010 ABC Publishers Statement for L.A. Times, June 2010 ABC Publishers Statement for magazines, C Magazine Media Kit 2010. (Los Angeles Magazine based on California Circulation only).
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