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T-Mobile: We Were Totally Kidding About AT&T’s Crappy Network!

Here’s an immediate casualty of the AT&T/T-Mobile deal–or at least I assume it will be: T-Mobile’s ad campaign, which is almost entirely focused on insulting AT&T’s network quality (and by extension, insulting Apple’s iPhones, too.)

True, part of the rationale for the $39 billion deal is that combining the two networks will improve AT&T’s quality. But that’s a nuance that may be lost on TV (and Web video) viewers who have been watching T-Mobile explain, over and over and over, why AT&T is a terrible choice.

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  • http://truvoipbuzz.com Alok Saboo

    Copy those videos….AT&T may bring them down now :)

  • Anonymous

    It just illustrates the Horse Puckey that’s called advertising.

    EVERY ad is positioned to exclaim the imaginary benefits of the advertisers products & denigrate the imaginary faults of the competition. Mostly, like products do like things & their value is in the customers own likes & dislikes.

    Ayuh

  • http://www.facebook.com/bobsentell Bob Sentell

    Um, where are the commercials of Verizon making fun of the iPhone? Or the commercials of Apple making fun of Verizon?

  • http://mediamemo.allthingsd.com/ PKafka

    Funny – while I remember those first set of Droid ads running down the iPhone (i thought they were way too nerdy to appeal to anyone but committed iphone-haters, who didn’t need convincing, anyway – but whatever) I have no idea if they were sponsored by Verizon. Where they? Assume they were Motorola ads, no?

    Anyway, feel free to add the links here!

  • http://www.facebook.com/bobsentell Bob Sentell

    I remember the “Island of Misfit toys” being a verizon commercial that took a backhanded jab at Apple due to its decision to go with AT&T.

    The Droid commercials may have been Moto funded, I’m not sure. They had a Verizon logo at the end of them so I figured they were endorsed by Big Red.

  • Anonymous

    The Island of Misfit Toys indeed was a Verizon commercial and they clearly made fun of an iPhone.

  • Eludium Q36

    Seriously though, your basic premise should be a point of investigation by the DoJ for this acquisition. AT&T is a poorly mixed set of networks loosely tied by multiple acquisitions since the ’90s. This final acquisition of theirs, which gives them monopoly control of the US GSM market by the way, is bad for consumers across several dimensions. I really really hope it’s not approved.

  • http://twitter.com/jeux999 Daner Doodle

    HOLY CRAP you’re the only person paying attention. Please tell me you write for a blog somewhere!

  • http://www.twitter.com/rurikbradbury Rurik Bradbury

    No, they were Verizon-led. They spent one hundred $million on just the early Droid campaign in 2009.

  • http://www.twitter.com/rurikbradbury Rurik Bradbury

    This is pretty awful for consumers. It means all phones here in the US will be de facto ‘locked’, as no device will work on any other network without express permission from that operator.

    I just hope that the FCC insists on device portability once all the 3 majors move onto LTE.

  • http://www.twitter.com/rurikbradbury Rurik Bradbury

    Quite right. The smartest thing EU regulators ever did was to push through GSM as a common standard, and pressure carriers to make portability easy.

  • http://www.facebook.com/people/Tony-Mills/1099638671 Tony Mills

    Do you think Carly Foulkes will get a blue and white dress now?

  • http://www.advancedwebads.com/sc/164 Mel Webads

    I agree with Alok saboo! Record those videos right away before that baldy AT*T get those videos and bury them on iPhone 4′s tulip garden! lol

  • http://mediamemo.allthingsd.com/ PKafka

    funny. i was just googling her.

  • http://pulse.yahoo.com/_2B3OINU37JYJGTXF5LGMV5AYXY D

    Great there goes a good company disappearing into a crappy one. Had AT&T before they suck compared to T-Mobile and I don’t think this merger will be good for existing T-Mobile customers. I hope & pray that this doesn’t get approved.

  • Anonymous

    I would tap that.

  • http://twitter.com/ComicsOnline ComicsOnline

    No way, I loved her as Saturn Girl. When they spin off LoSH from Smallville, she’s my top choice (she’ll need to go blond though).

  • http://twitter.com/ComicsOnline ComicsOnline

    “Makes sense if you don’t think about it.” With this, the gestapo-enforced you-WILL-have-data-plans-on-your-iPhones, and the upcoming home internet data caps mean that AT&T is really just asking for another bell busting by the government. With the way they’re acting, such a measure can’t come too soon.

  • http://pulse.yahoo.com/_D4IWRVWGU6RK5JTLQFTZN3W4VE Frank

    I went to a lot of trouble to move from AT&T to T-Mobile and have stayed with T-Mobile despite distinctly worse coverage simply because they haven’t charged me for stuff I don’t use and they actually answer my questions. Please read DoJ. Remember the Sherman Act!

  • http://www.facebook.com/people/Mike-Gladstone/100000333890251 Mike Gladstone

    All CDMA phones are locked to the respective carrier with NO option of portability.

  • http://www.facebook.com/people/Mike-Gladstone/100000333890251 Mike Gladstone

    LOL oooh.

  • http://twitter.com/ZacharyRD Zachary Reiss-Davis

    Reminds me a lot of (the MUCH MUCH smaller) merge recently of OKCupid and eHarmony; OKCupid had written a long, insightful, data-driven blog post about the terrible ways eHarmony treated its customers and had the wrong incentives; it was taken down the day the merger was announced.

  • http://www.facebook.com/FloydianJosh Josh Alexander

    Having 90% of all wireless users using Verizon or AT&T… is a problem.. a BIG problem.

  • Anonymous

    lol, yeah right! Sure they were lol.

    http://www.real-privacy.it.tc

  • Anonymous

    i always knew that pretty t-mobile girl was a liar…but she’s so pretty…if anyone can get away with it, it’s her.

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Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider. Read more »

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