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Google gets Gaga'd

Maggie Shiels | 17:24 UK time, Wednesday, 23 March 2011

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It was nerd central at the Googleplex as the search engine's headquarters twinkled with the star power of Lady Gaga, who stopped by while she was in the Bay Area for part of her tour.

Lady Gaga

Of late it has been Facebook and Twitter that have been viewed as the hip and happening places to visit in Silicon Valley. But while those two companies can brag about Katie Perry and Snoop Dogg, Google has shown it can still pull in the big names with undoubtedly the biggest get in showbiz.

The packed event, which was part of the company's musicians@google series, started off with a video they had made to illustrate how instrumental the web, and Google, have been in the musician's career.

Google's Marissa Mayer peeled away Lady Gaga by the numbers. She told the performer that she is a "search star" with 443 million hits for the term "Lady Gaga" on Google, 630 million views on Gaga's "Bad Romance" YouTube video and 20 million singles downloaded on iTunes. Over the last three and a half days 54,000 questions were posed using Google Moderator with 250,000 votes on her YouTube page.

Dressed in thigh high boots and black sunnies, Lady Gaga was revealing and funny and nerdy as they come: "When I was in high school all my girlfriends wanted to get jobs here [at Google] and I wanted to be what they were searching for," said the pop diva. Big score for the recruitment folks at Google, which was cited as the number one place to work by the Wall Street Journal this week.

Watch the interview with Lady Gaga here.

Tech inspiration

Maggie Shiels | 08:00 UK time, Wednesday, 23 March 2011

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Harnessing the spirit of Silicon Valley has been at the heart of Peter Friess's mission ever since he arrived at the Tech Museum of Innovation five years ago.

The building is a landmark in downtown San Jose stretching for around a half a block and painted a very bright orange. It is close to Valley stalwarts like Adobe, HP, Intel, eBay, PayPal, Google, Apple and Yahoo - technology companies that typify the creativity of the area and serve as a constant source of inspiration.

As he prepares to step down as president at the end of the month, the German-born Mr Friess took some time to reflect on his tenure.

Peter Friess stands in front of a photo of the Tech Museum, the orange building at the top

"Silicon Valley is a very interesting place in the world," he says. "There are lots of ups and downs economically but the people here don't stand still. They invent and reinvent themselves again and again."

It is a state of mind that Mr Friess said excites him as he prepares for his next challenge. But for the moment he talks about what needs to be done to fire up the next generation to invent and dream the future. That, he said, starts in the classroom:

"Electronic media, whether it is the iPad or smartphones, offer a lot of new opportunities in how we can teach young kids. It has to be more about teaching them how to learn and and not just teaching them a lot of stuff," said Mr Friess.

Children at the Tech Museum

"The way we got taught at school was we were not so distracted by mass media. Today kids are on the internet all the time. They are dealing with this electronic media in a way that we cannot comprehend. This must reflect on the style we teach at school. These kids have their own speed and we need to reflect that."

Mr Friess, who usually scoots around the museum on a Segway scooter, said institutions like his have a vital role to play in getting the message across that maths and science count.

"I would say 90% of people only go to a science museum once in their life. But that is a few vital hours where you can influence a person and teach them about the importance of science in our life.

"We give the random a chance. It is not a must that you have to go to a museum. It is your free will. But learning here is so different from a classroom at school, where you have to turn up every day at 8am. So I think the museum has its own role in education."

Being based in Silicon Valley, an area of the world that is regarded as the most inventive on Earth, gave Mr Friess a lot of pause for thought when he first arrived at the museum.

"I think we are completely different from other museums which look at the past," he says. "I was looking for a concept for this institution - it was basically a science centre like many you find in the US and the rest of the world. We thought hard about where we could make a difference in the museum industry that would excite and inspire and look to the future."

Children at Tech Museum

Some of the ways the museum tries to differentiate itself are by ensuring the exhibits are as interactive as possible, that they are custom made and original, and that there are experts to answer questions and get their hands dirty with real live experiments.

"Science develops so fast. You have to engage in life-long learning, and museums like ours are very good places to learn about things going on in the world. We have a really important role in our society and our community."

With so many big-brand companies on his doorstep, Mr Friess has not had to look far for his sources of inspiration:

"This is the place that makes a difference in the world and it's great to be here and represent those companies," he says. "We are not looking at the history of these companies - that is looking at the past. We want to look forward.

Visitor to Tech Museum interacts with exhibit

"People who come to our place get introduced to the technologies these companies invented and are still inventing and hopefully go home and think: 'I can do this too. I would like to invent something myself.' And hopefully they will go into their own garages and become the next generation of inventors and innovators."

Garages are something of a symbolic touchstone in Silicon Valley because that is where companies such as HP, Apple and Google all started.

It is perhaps not surprising that the spirit of Silicon Valley which Mr Friess so enthusiastically espouses has affected him. This former master clockmaker had envisioned a lifetime running museums but said that he is giving up the profession to try something completely new:

"The innovation bug has infected me and I am going to become an entrepreneur myself."

What does Twitter mean to you?

Maggie Shiels | 09:00 UK time, Tuesday, 22 March 2011

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For people like myself who use Twitter to follow news, broadcast from events and connect with possible subjects, it is an indispensable tool. It is hard to believe it is only five years old. It seems so ubiquitous in Silicon Valley.


Biz Stone

Twitter co-founder Biz Stone at the company's headquarters

It reminds me of the time as a junior reporter working for a BBC rival when I got sent out to cover a murder in North London with the aid of one of the first mobile phones. It was the size of a brick and weighed a ton.

Previous to that "mobile" era, I would have to find a red phone box to file copy and then take the phone apart to attack crock clips to feed audio down the line.

Now with my trusty BlackBerry, I rarely log onto my BBC PC and do everything via the phone. Especially tweet. Which takes me back to where I started this conversation.

When I spoke to co-founder Biz Stone, he described this birthday much like sending a child off to school.

"It's so crazy, it just doesn't feel like five years have passed. We were sitting up here [at Twitter HQ]: me, Jack [Dorsey] and Ev [Williams] in front of the company talking about what we were doing and the fun stuff and messages between Jack and me when we were building the first prototype. I think one of the first SMS text messages I sent was 'come here Watson, I need you'."

"The other day someone asked 'you are five-years-old, what does that mean to you?' and I said the image popped into my head of a five-year-old getting ready to go to kindergarten. We are at that point where we are at the beginning of a life of adventure."

For the last couple of weeks Jack Dorsey, who had been noodling on this kind of idea since early 2001, has been digging through his archives and tweeting his thoughts, memories and copies of the tweets and IM's that passed between the team. See them on his stream here. They make for fascinating reading.

Contrary to popular belief, the first tweet was not "just setting up my twttr", which was an automated message. Instead, Jack revealed the first message was "inviting workers". While it doesn't hold a candle to "one small step for man" it will go down in the history books nonetheless.

If you want to see what other people were tweeting about back then, go here. Jack's plea to ask people to dig into their own archives helped get the #5yrs hashtag into trending topics.

So as the once commonly referred to micro-blogging service grows up as an information and communications platform, what does Twitter mean to you?

It was a question I asked all the founders. Naturally answers conform to the 140 character rule. Biz Stone had this to say:

@Biz: Twitter means connecting with those things I find most meaningful in life and it really has been true.

As an example he cited trying to find out details about what was going on in Japan and the fall out from the nuclear reactor at Fukishima. He was looking for specific answers and not the generalisations he was finding everywhere else and said he found them thanks to Twitter.

Evan Williams replied with this:

@Ev: Twitter means having a direct link to the minds of hundreds of the people I most admire on the planet--and millions more I've yet to know.

And Jack Dorsey tweeted:

@jack: The best technologies make us more human. Twitter enables one to take what was once unapproachable & complex, and makes it human, instantly.

So what does Twitter mean to you? No more than 140 characters please.

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