- Book Options and Supplements
- About the Authors
- Acknowledgments
- Dedications
- Preface
- Chapter 1: Organizational BehaviorPrint Chapter|
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- College Textbook Revolution: The Case of Flat World Knowledge
- Section 1: Understanding Organizational Behavior
- Section 2: Understanding Your Learning Style
- Section 3: Understanding How OB Research Is Done
- Section 4: Trends and Changes
- Maintaining Core Values: The Case of Nau
- Section 5: Conclusion
- Section 6: Exercises
- Chapter 2: Managing Demographic and Cultural DiversityPrint Chapter|
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- Chapter 3: Understanding People at Work: Individual Differences and PerceptionPrint Chapter|
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- Advice for Hiring Successful Employees: The Case of Guy Kawasaki
- Section 1: The Interactionist Perspective: The Role of Fit
- Section 2: Individual Differences: Values and Personality
- Section 3: Perception
- Section 4: The Role of Ethics and National Culture
- Using Science to Match Candidates to Jobs: The Case of Kronos
- Section 5: Conclusion
- Section 6: Exercises
- Chapter 4: Individual Attitudes and BehaviorsPrint Chapter|
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- Chapter 5: Theories of MotivationPrint Chapter|
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- Chapter 6: Designing a Motivating Work EnvironmentPrint Chapter|
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- Motivating Steel Workers Works: The Case of Nucor
- Section 1: Motivating Employees Through Job Design
- Section 2: Motivating Employees Through Goal Setting
- Section 3: Motivating Employees Through Performance Appraisals
- Section 4: Motivating Employees Through Performance Incentives
- Section 5: The Role of Ethics and National Culture
- Motivation Key for Success: The Case of Xerox
- Section 6: Conclusion
- Section 7: Exercises
- Chapter 7: Managing Stress and EmotionsPrint Chapter|
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- Facing Foreclosure: The Case of Camden Property Trust
- Section 1: What Is Stress?
- Section 2: Avoiding and Managing Stress
- Section 3: What Are Emotions?
- Section 4: Emotions at Work
- Section 5: The Role of Ethics and National Culture
- Getting Emotional: The Case of American Express
- Section 6: Conclusion
- Section 7: Exercises
- Chapter 8: CommunicationPrint Chapter|
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- You’ve Got Mail…and You’re Fired! The Case of RadioShack
- Section 1: Understanding Communication
- Section 2: Communication Barriers
- Section 3: Different Types of Communication and Channels
- Section 4: The Role of Ethics and National Culture
- Employee Satisfaction Translates to Success: The Case of Edward Jones
- Section 5: Conclusion
- Section 6: Exercises
- Chapter 9: Managing Groups and TeamsPrint Chapter|
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- Teamwork Takes to the Sky: The Case of General Electric
- Section 1: Group Dynamics
- Section 2: Understanding Team Design Characteristics
- Section 3: Management of Teams
- Section 4: Barriers to Effective Teams
- Section 5: The Role of Ethics and National Culture
- Green Teams at Work: The Case of New Seasons Market
- Section 6: Conclusion
- Section 7: Exercises
- Chapter 10: Conflict and NegotiationsPrint Chapter|
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- Negotiation Failure: The Case of the PointCast
- Section 1: Understanding Conflict
- Section 2: Causes and Outcomes of Conflict
- Section 3: Conflict Management
- Section 4: Negotiations
- Section 5: The Role of Ethics and National Culture
- Avoiding Conflict at WorldCom: The Case of Bernard Ebbers
- Section 6: Conclusion
- Section 7: Exercises
- Chapter 11: Making DecisionsPrint Chapter|
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- Chapter 12: Leading People Within OrganizationsPrint Chapter|
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- Taking on the Pepsi Challenge: The Case of Indra Nooyi
- Section 1: Who Is a Leader? Trait Approaches to Leadership
- Section 2: What Do Leaders Do? Behavioral Approaches to Leadership
- Section 3: What Is the Role of the Context? Contingency Approaches to Leadership
- Section 4: What’s New? Contemporary Approaches to Leadership
- Section 5: The Role of Ethics and National Culture
- Leadership Development: The Case of Starbucks
- Section 6: Conclusion
- Section 7: Exercises
- Chapter 13: Power and PoliticsPrint Chapter|
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- Focus on Power: The Case of Steve Jobs
- Section 1: The Basics of Power
- Section 2: The Power to Influence
- Section 3: Organizational Politics
- Section 4: Understanding Social Networks
- Section 5: The Role of Ethics and National Culture
- Getting Connected: The Case of Social Networking
- Section 6: Conclusion
- Section 7: Exercises
- Chapter 14: Organizational Structure and ChangePrint Chapter|
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- Chapter 15: Organizational CulturePrint Chapter|
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- Building a Customer Service Culture: The Case of Nordstrom
- Section 1: Understanding Organizational Culture
- Section 2: Characteristics of Organizational Culture
- Section 3: Creating and Maintaining Organizational Culture
- Section 4: Creating Culture Change
- Section 5: The Role of Ethics and National Culture
- Clash of the Cultures: The Case of Newell Rubbermaid
- Section 6: Conclusion
- Section 7: Exercises
There are no key terms for this page.
Motivation Key for Success: The Case of Xerox
Figure 6.11.
As of 2010, Xerox Corporation (NYSE: XRX) is a $22 billion, multinational company founded in 1906 and operating in 160 countries. Xerox is headquartered in Norwalk, Connecticut, and employs 130,000 people. How does a company of such size and magnitude effectively manage and motivate employees from diverse backgrounds and experiences? Such companies depend on the productivity and performance of their employees. The journey over the last 100 years has withstood many successes and failures. In 2000, Xerox was facing bankruptcy after years of mismanagement, piles of debt, and mounting questions about its accounting practices.
Anne Mulcahy turned Xerox around. Mulcahy joined Xerox as an employee in 1976 and moved up the corporate ladder, holding several management positions until she became CEO in 2001. In 2005, Mulcahy was named by Fortune magazine as the second most powerful woman in business. Based on a lifetime of experience with Xerox, she knew that the company had powerful employees who were not motivated when she took over. Mulcahy believed that among other key businesses changes, motivating employees at Xerox was a key way to pull the company back from the brink of failure. One of her guiding principles was a belief that in order to achieve customer satisfaction, employees must be interested and motivated in their work. Mulcahy not only successfully saw the company through this difficult time but also was able to create a stronger and more focused company.
In 2009, Mulcahy became the chairman of Xerox’s board of directors and passed the torch to Ursula Burns, who became the new CEO of Xerox. Burns became not only the first African American woman CEO to head a Standard & Poor’s (S&P) company but also the first woman to succeed another woman as the head of an S&P 100 company. Burns is also a lifetime Xerox employee who has been with the company for over 30 years. She began as a graduate intern and was hired full time after graduation. Because of her tenure with Xerox, she has close relationships with many of the employees, which provides a level of comfort and teamwork. She describes Xerox as a nice family. She maintains that Mulcahy created a strong and successful business but encouraged individuals to speak their mind, to not worry about hurting one another’s feelings, and to be more critical.
Burns explains that she learned early on in her career, from her mentors at Xerox, the importance of managing individuals in different ways and not intentionally intimidating people but rather relating to them and their individual perspectives. As CEO, she wants to encourage people to get things done, take risks, and not be afraid of those risks. She motivates her teams by letting them know what her intentions and priorities are. The correlation between a manager’s leadership style and the productivity and motivation of employees is apparent at Xerox, where employees feel a sense of importance and a part of the process necessary to maintain a successful and profitable business. In 2010, Anne Mulcahy retired from her position on the board of directors to pursue new projects.
Discussion Questions
-
How do you think Xerox was able to motivate its employees through the crisis it faced in 2000?
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How does a CEO with such a large number of employees communicate priorities to a worldwide workforce?
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How might Ursula Burns motivate employees to take calculated risks?
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Both Anne Mulcahy and Ursula Burns were lifetime employees of Xerox. How does an organization attract and keep individuals for such a long period of time?
Citation Information
APA Format:Erdogan, Berrin., and Bauer, Talya., Organizational Behavior V1.1. Retrieved Apr 5, 2011 from http://www.flatworldknowledge.com/node/122425 .
MLA Format:Erdogan, Berrin, , and Talya Bauer. Organizational Behavior V1.1. 1969 . Flat World Knowledge. 5 Apr, 2011. <http://www.flatworldknowledge.com/node/122425> .
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