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Google’s whack-a-mole game play with SEOs and anyone hoping to land on the coveted page one of search results has forced algorithm changes that reverberate throughout the entire internet landscape.

Rather than using unobtrusive measurement, Google both measures & monetizes the publishing ecosystem. Their most recent algorithmic update likely shifted over $1 billion in online ad revenues. Their editorial philosophy & ad programs have likely had more impact on the shape of the web than anything or anyone since Tim Berners-Lee created it.

Some of the biggest problems in search (like content farms) were created by Google. This image highlights how the search ecosystem has changed since Google has become a serious player, and how Google has used their amazing marketshare to bend the web to their will.

[Click to enlarge.]

Infographic by SEO Book

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