Companies that Measure Social Media, Influence, and Brand

Hello Jeremiah,
Thanks for your views which I tend to share. I find Forrester’s term, Brand Monitoring, also unsatisfying. As your post alludes to, I think that we should be calling this industry ‘Social Media Measurement’.
Two more companies for your list are market sentinel and Onalytica based in the UK.
Andreas

Thanks Andreas, I’ve added both Market Sentinel and Onalytica to the list.

I would also be interested in measuring (and modeling) how messages propogate from one medium to another.

Ah, interesting Dennis.

Not just “word of mouth” but how do these messages, conversations, memes, get moved from a blog to a podcast to a video.

That’s going to be difficult to track until we can easily ‘scrape’ audio into text dynamically. (I hear some folks are working on this)

By the way, Biz 360 was the first group to reach out to me because of this post. (although I’m in frequent communications with Factiva)

[...] I just signed up and gave it a try, but the graphs are not showing, hopefully someone from the team will give me a tip, I just sent them an email. They’re also doing some Market Research, I took this brief survey with my feedback. [...]

Jeremiah, glad to see you continue to spend time in this space. We’re seeing plenty of interesting developments.

Andreas, the scope of Peter Kim’s Forrester report was a bit different, as it included traditional media as well as social media.

Dennis, Yes, the interplay between different media types can be very compelling. See
http://marketiq.biz360.com/category/case-studies/ for a few recent examples that we have tracked.

Hi, We do this too, for US and European companies. Attentio is the company name, we have HQ in Brussels.

Factiva is measuring social media along with traditional media, as Jeremiah states, and we’re actively looking at ways to approach the kind of things mentioned at the beginning of this post. However, I have to say, achieving those “baseline” requirements is likely to be a challenge for the strongest among us: *everything monitored in an affordable way in real-time*.
I’m looking forward to discussing just this at our Social Media Roundtable next week.

Jeremiah, thanks for the link. Funny how we seem to be working in parallel. I started looking at social media marketing companies outside the US before taking the long weekend. That’ll teach me to stop working on holidays!

Two more for your list: Scanblog (France) and CIC Data (China).

Nathan

I added those as soon as I saw your trackback. thanks.

Also the Technorati and Edelman one, for what it’s worth.

A couple of observations about the current list: Listing both BrandIntel and Brandimensions is redundant. Whether you list the parent or the operating company, one should go. Also, Politibuzz is Scanblog’s blog, not the company name.

I’ve made some changes although I can’t find the Scanblog website.

Scanblog.com redirects to their main blog. There’s not much of a company site, just an About page and brochure (PDF).

In a separate conversation this morning, I was directed to Integrasco (Norway), which should go on the list.

Nathan,

You really rock! I think you’ve contributed quite a bit here, thank you SO much!

Aw, where’d I put that tip jar when I need it?!

[...] I’ve We’ve started this list of Companies that Measure Social media, Influence, and Brand, and have had some successful comments and emails come in. [...]

Jeremiah: I am so glad you are gathering this list. It is on the minds of every CMO i talk to when we go out and educate them about podcasting, blogging etc. PodTech has been hearing about the need for metrics for social media for more than a year and have been on this crusade to talk to metrics companies for many months. Many of them are on my podcast Marketing Voices–as you point out re:brandimensions but also I interviewed biz 360, and nielsen/buzzmetrics. I am talking to Peter Blackshaw of Buzzmetrics today for next week’s marketing voices (www.podtech.net) to hear the latest about metrics from them.

One aspect of measurement that you might want to discuss is the concept of “Sentiment” and how it’s measured. Some companies offering media metrics–whether social or traditional media–offer a measure of sentiment purporting to show the degree to which the dialog you are tracking is positive or negative in tone. But the way sentiment is measured differs from company to company. Some use natural language algorithms to track positive and negative words used in the vicinity of the keyword being tracked, and come up with a score. Others use human technicians to scan content and provide a score. Some companies totally eschew the concept of measuring sentiment as too subjective to have more than surface value–and potentially misleading. The metrics are certainly interesting to look at, but you do have to think critically about how sentiment is scored, and how much stock you put in the result.

Chris

Check out opinmind.com (listed above) they do just that. I’ve had meetings with CEO James Kim and report here:

http://tinyurl.com/fmcwg

In summary, it’s very difficult to do accuratly, the term “bush sucks” can be used in different manners and sarcasm is not registered well.

Try also doing searches for “X sucks” or “X Fucking Cool”

Those tend to yield interesting results of sentiment (but not always)

[...] I’m on a serious knowledge question to understand what do Marketers want to measure when it comes to Social Media.  This coming Tuesday, I’m helping Factiva run a Roundtable Workshop to answer those very questions.  I’ve also listed out a bunch of companies that measure social media, and contributed to a partial list of things that could be measured. (I could easily double this list) [...]

Hmm… I didn’t hear anyone actually look into the web metric back from Web 1.0 build to track e-commerce sites like shopping cart and shopping experience.

And I didn’t hear anyone mention the Web 1.0 web metric tracking on user behavior, active user, usage, etc.

Some web metrics are industry standard. Many of web metrics are developed in-house to customize for companies to further data-mind data for business intelligence.

Technically it is possible to track no. and type of download like photo, download files, audio files, video files etc. It should be possible to track no. of RSS.

To track the audio and video consumption rate, engineers must come up with creative solution to detect the “quit” point. OR audio and video makers should get involved in implementing some tags to signal the “quit” point. To formalize the description of “quit” point, “Abandon point” is a better term to use. Of course, with the “abandon point”, we can measure the conversion, consumption rate (range from 0% to 100%, complete consumption of audio or video files).

At which point the user abandon the audio and video? First 10-30 sec? It could be related to browser issues, loading time, or advertisement that force user to watch or listen.

With good measurement, community will have a better understanding on the most popular length of audio and video based on content type, category type and audience type. We can start buidling a Matrix of the optimal usage of each type of media consumption.

Why metric companies aren’t responsing fast enought with Web 2.0. They are still playing catch up like Microsoft. Unless VC start funding Web 2.0 startups to create these SM tools, these tracking will have to be developed in-house like back in Web 1.0.

Great. Finally Web 2.0 recognize the importance of business intelligence and data mining. Web Analytics is not going away

The first wave of hiring is always on Developers. Then usability and analytics. I see the cycle happening again.

Would that this were the complete list! Just kidding, the more the merrier.

Some other folks on my competitive radar:

Wavemetrix (uk)
Kavaa (US)
Relevant Noise (US, Digital Grit spinoff)
Millward Brown Precis (UK)
Gala (Japan)
IBM Webfountain (everywhere, but US-based)
VMS (via a BuzzMetrics partnership)

Crowdstorm.com does exactly this to measure the buzz / quality of actual products. Buzz is based on how many people recommend a product, comment on it, blog it, edit it etc…

I would nominate ourselves to your list!

Phillip

I took a quick look at your site, isn’t this more of a great example of user based product ratings more than a reporting type of feature?

I agree this is one way to capture knowledge, but i’m not sure companies would ONLY buy crowdstorm to learn about their brand online.

Correct me if I’m wrong, I’m just trying to learn more.

[...] I strongly recommend investigating companies that measure social media for your business. I’ll be giving BuzzLogic a shot in the coming months as they perfect their beta. My little blog has found its way to 3 vendors I do business with. Just imagine how many of your consumers and customers could be saying something about your company on their blogs. My whole perception of Omniture, Clickshift, and Peer 1 has drastically improved as a result — and it very easily could have lead me to another vendor without them reaching out to me. [...]

[...] Yesterday, Johnathan Carson, CEO of Nielsen Buzz Metrics left some comments on my blog listing some competitors and emailed me a friendly hello. Thanks John, that’s inspiring. [...]

[...] A list of companies that measure Social Media [...]

Here’s another service that tracks both traditional and “fan-generated media” specifically in the sports, entertainment and lifestyle segments. Our service- Buzz Manager tracks and differentiates between traditional media and what we call fan-generated media for the likes of ESPN, the NBA, NCAA Football, Peyton Manning etc. Sports has even more nuance that the usual suspects and that’s our specialty. Whether a corporate sponsor that’s spent tens olf millions on co-branding with a sports property or a league, college athletic department, they’re typically just beginning to understand the potential impact of online word of mouth and how the tracking and measuring can provide valuable input for decision making from marketing promotions to PR and Reputation Management. I still get the argument: “Why should we listen to the fans. They don’t know what they’re talking about! or there’s just the same 10 or 12 fans in that forum so it’s not representative of much.” They often haven’t recognized that the “influentials” of old are not today’s brand influentials.

Good to see also overseas companies being included in your overview. I have one comment to our company (Integrasco). Though we currently operate from Norway, most of our clients is leading European brands and we deal with information found in social media all around the world, China included.

[...] Measurement tactics and tools Akin Arikan stepped to the mic, providing an interesting demo of his product from Unica. I’ve added Unica to this list of companies that measure Social Media and Measurement. [...]

Hi! Why I can’t fill my info in profile? Can somebody help me?
My login is Kisakookoo!

This is what happens when Newsgator goes down and you have to send your laptop into the shop — I finally catch up on a bunch of stuff I clearly missed. First of all, Jeremiah, thanks for this list, I’ll post a link to it to the resources page on our web site. Secondly, let the buyer beware: A key element in measuring blogs is reading the comments, and most of the services listed do not do that because there is no way to automate it. We started a whole CGM measurement team that does just that. The requirement were so totally different from traditional media, and it takes a completely different mentality to sort out tonality and sentiment in CGM so we recruited adn trained a special team for it. As a result, more and more of our clients are now adding CGM measurement to their programs. The biggest confusion is between people wanting to measure their reputation in the blogosphere and “measuring blogs” as in whats the ROI of our corporate blog. All discussion of measurement has to start with a clarification of that issue.

Hi!

In Sweden leading newspapers are currently displaying blog-feeds related to specific articles from the swedish company Primelabs (www.primelabs.se – in swedish still, though). The technology is also used to provide measurement and “analysis” of swedish social media. The company and the service is recently marketed.

[...] Social Media Monitoring Firm Cymfony has been acquired by Taylor Nelson Sofres. I’ve updated the list of Companies that offer Social Media Measurement. [...]

Thanks for hosting this discussion. I definetly think this is a key component to a social media strategy. We concluded two pilot projects last year, with mixed results.

One thing I’ve noticed is that the vendors usually position their products based on fear, eg, use of their products as an early warning system. I think it’s equally important to use to find opportunities, particularly brand advocates (eg, consider the Coke/Mentos vid on YouTube). In the age of consumer-driven and selected marketing, brands need to connect with and leverage their fans.

Ed thanks

It’s always a pleasure to hear from you. While a nasty tactic that I don’t condone, Fear is sometimes the best way to get someone’s attention.

Thanks for all this information, I suggest to add another French company RTGI which is currently monitoring our presidentials campaign:
for those who read French:
http://rtgi.fr
http://www.observatoire-presidentielle.fr

Cheers,

[...] Companies that measure brand in social media: Blogs, Forums, Podcasts, in addition to traditional and mainstream media. This is important, as we’ll be able to see who will be the leader here, there are free tools for quick ’snapshot reporting’ but it’s no where the level of detail that we’ll need for sophisticated measurement. Check out all my posts tagged “social media measurement‘. This topic is important to me, as it’s important to my clients. BlogHaus “Clip Report” Although recently published, this list continues to grow. [...]

[...] Companies that Measure Social Media, Influence, and Brand I also like the term social media measurement instead of brand monitoring. (tags: social+media social+networking brand+monitoring social+media+measurement analytics)       [...]

I think Millward Brown are also in this area, though they back up their CGM measurement with well-rounded market research also.

Matt

I don’t see any indicators on their website that show that they do measure social media.

[...] If you’re seeking what to measure, check out this list, or see a list of companies that may help your organization out. [...]

Many of these are familiar but here’s one more wthat’s been investigating social media intelligence for 5 years and helping companies understand it for 3 years- Judo Socialware (www.asomo.net). We’re totally focused on consumer-generated media or what is becoming known as web 2.0 customer intelligence. However, a few of our clients also use the service for online media intelligence. Our service can move beyond marketing applications, providing intelligence for PR/communications, product/service development, customer relations, competitor intelligence and even stakeholder relations. Our flexible maps allow all these departments and / or territories to access the quant / qual data relevant to them. Not one report fits all! In terms of influence, forums have the furthest reach for many of our clients. This seems to differ from the blog/pod -obsession I often read about .Okay pitch over. Let me know if you would like to know more.

Jonathan,

Thanks for the comment, one question however. If you’re a company that measures and listens for intelligence, why did it take over 5 months to find this one about your own market?

I’m not beating you up, but just curious. I’ll check out your site and add it to the list.

[...] If you’re the person responsible at a PR firm, or a corporation to measure campaigns (mainstream and social media) I recommend you at least take a look at their tools. There’s a ton of other firms in the space too, so don’t forget to shop around. Talk Back: What measurement and reporting tool are you using to track your campaigns, products and brand? [...]

[...] I like lists, it helps me to keep track, gauge and watch a market. I’ve done this for a few other industries such as Online Data Storage, Social Media Measurement, and White Label Social Networking products. [...]

[...] I hope someone from that company contacts me, I’m curious to see how they’re different than this list of companies that are measuring social media. I just added them to the list. [...]

Great service you’re doing here Jeremiah — even if I can’t figure out why KDPaine & Partners isn’t on the list.We’ve actually been measuring social media since 1995! And our CGMDashboard is probably the most affordable tool out there. See you Tuesday!

I do believe Lexalytics (http://www.lexalytics.com) also offers tools to be able to monitor social media and extract meaningful content from them, including automatic sentiment (tone) extraction for brand/people mentions.

Hi, as an update to the post about Millward Brown Precis, they do measure social media as part of their Dynamic Tracking offering (http://www.millwardbrown.com/Sites/MillwardBrown/Media/Pdfs/en/Services/DynamicTracking.pdf).

They use a tool called Precis:cubed which uses natural language processing to extract meaningful content. This data is then integrated into Millward Brown’s full offering – so it’s not just one aspect of social media, it’s the full circle.

Dave

I don’t see any details that http://www.lexalytics.com is measuring social media. Do you see that in the product offering? I only spend a few minutes glancing through each site. Let me know

Dave (below the other one)
I checked out Precis:cubed PDF, and I don’t see any direct indicators that they’re measuring social media too, here’s a quote from their PDF:

“Precis:cubed is a media evaluation tool that
allows companies to monitor global Internet
news content. Our leading-edge service
provides real-time access to news from
approximately 5,000 reputable online news
sources, and generates automatic email
alerts via Hot:themes and Breaking:themes.”

5000 sources? That’s nothing, the blogging count according to Techonrati is 80 million, not including social sites, sounds more like ‘big head’ than ‘long tail’.

Please let me know if I’m off here, I’m trying to bring he best quality list to my readers.

Hi Jeremiah,

I found this which may help: -

http://www.amecorg.com/amec/member-details.asp?id=12

and this link for Lexalytics: -

http://womwatch.blogspot.com/2005/10/lexalytics-mixes-models-to-raise.html

All the best, Dave.

Hi, I can’t see them mentioned but how about Cyberalert http://www.cyberalert.com. They have been in this space for years although quite how deeply they delve into the ‘social-science’ bit I am uncertain but they have always been a great source of online information and comment. They have been the principle source for our social monitoring projects so I suppose I should volunteer ourselves, Media Evaluation Research to be part of list? (www.mediaevaluation.eu). Great project and really interesting.

Michael

Is this a reporting or alerting system? I’m seeking a robust system for reporting that a corporation can depend on to measure their social media programs and budgets.

Dave, Thanks

It so hard for me to tell from their websites (Or the links you just provided) if they have the criteria.

I’m also confident that any company that measures ‘the conversation’ will see this list and come and talk to me in the comments –it is after all, their own market.

[...] List of companies that measure social media (It’s growing fast) [...]

[...] Advanced: List of companies that measure social media As your social media program grows, you get budget, headcount and a raise, you will want to find a serious mesauring and benchmarking company. Warning, a lot of these companies don’t do a great job at alerting in real-time, so don’t rely on them for what you should be doing (reading blogs in your industry with your trusted feedreader) Getting by giving, how to be a customer and market resouce You know about the Data Storage Industry wiki I created right? I was a resource to the whole community, thought of customers first, and vendors last. This was great, as I built trust with the community, and was able to identify the influencers in the blogosphere. [...]

[...] Visible Measures “New metrics for internet video”. They provide intelligence about video by obtaining data from differnet sources, mainly third party. They have some proprietary analysis and statistics. Seems like they want to move into the comscore and nielsen market. Out of the four companies list here, this is one that I would invest in. I’m not sure if I should add them to my list of companies that measures social media. [...]

[...] I like lists, as I’m watching certain markets mature. Have you read my list of companies that measure social media? That’s more focused on blogs, social networks and text. The biggest challenge is measuring video, which is one of the greatest segments, I’ll add to this with your help, leave a comment below. Vidmeter “The online video analytics authority. The Vidmeter JavaScript widget adds a useful tool to your site, showing visitors the most popular videos of the day.” [...]

[...] I’m adding Pythia and Portent to this list of companies that measure Social Media. I’ll be having a meeting and demo from TubeMogul tomorrow, as you know, they measure the online video space. Ian’s a good guy, he’s given me some SEO recommendations for this blog, check it out. [...]

Jeremiah,

I just found out about your list here and wanted to alert you to Collective Intellect as well, which is a real-time service to track social media for actionable intelligence. Check it out at http://www.collectiveintellect.com.

Also, regarding the video tracking: There are ways to track video (transcriptions, clickstream, video tags) that we are working with currently to track video reach.

[...] A few interesting reads Teens don’t like banner ads, but they love Widgets Updated the list of companies that measure Social Media [...]

MetaTale (www.metatale.eu) is measuring influence. For the moment just the flemish blogs, but will be expanding soon.

Campbell-Ewald is one of the few (if not only) advertising agencies to have an entire division dedicated to Social Media tracking and monitoring.

Thanks Davezilla, but do they have tools too? Many of these companies have specific toolsets (that an Agency would buy)

[...] continue to release new products, Buzz Logic is a company that measures social media, see a list of companies that measure social media and Leverage is a White Label Social Networking company, see this [...]

Jeremiah,

MediaMiser is a solutions company founded by PR professionals who believe there is a better way to collect and analyze media information. From this belief, the idea for a web-based software application to manage, search, and analyze media content — MediaMiser Enterprise — was created. We help turn news into knowledge.

Here is a link to our product page with additional information on our social media measurement:
http://www.mediamiser.com/products/

We have some impressive new features that analyze issues that start out as social media, then jump to main stream news.

We’ve got some information on our company on the way to you at PodTech.

Regards,

Martin

[...] Companies that measure Social Media [...]

http://www.magpie.net/ is another site I have come across. I have been impressed with the reports i seen

http://www.metatale.eu/english

[...] a feedreader, and subscribing to feeds in your market, using a social media measurement vendor (see this list of companies), create an internal Air Traffic Tower, talk to customers, review support forums, (on your site or [...]

[...] will be the main man for Forrester Research, which I’m sure you have all heard of. He started this list of social media companies last year (IE companies that measure the effects of buzz) and it’s grown to quite a size [...]

[...] all blog monitoring services are created equal. In an afternoon session, Shel Holtz directed us to Jeremiah Owyang’s list of the various services on his Web Strategy blog. What Shel didn’t tell us was that Jeremiah [...]

[...] While I could go on about all the different information Jeremiah provides in his archive of posts (and I did, only to decide this would end up being a gratuitous Owyang love-fest, and he still won’t toss back cocktails with me at Blog World Expo in two weeks), a quick study points to a post listing the major social media measurement agencies. [...]

Jeremiah, I guess you better add Radian6, the company with which I analyzed your Media Snackers meme. I am impressed with their offering though it needs some tweaks.

Done!

We have been using BuzzNumbers – http://www.BuzzNumbersHQ.com – for monitoring and reporting social media value and influence as part of our online reputation management campaigns.

Is anyone else using BuzzNumbers? Hows does it compare?

Hi Jeremiah, thanks for adding Radian6 to your social media solutions list. If you get a moment to make a change we are actually home-based in Canada rather than the UK. Thanks. David

Jeremiah:

Thanks for spending time with me today at BlogWorld Expo. Can you add us to your list?

Thanks

Blake
Visible Technologies

[...] for a comprehensive list of paid services, Forrester’s Jeremiah Owyang breaks that down here. What tools do you use to measure your PR and social media efforts? Posted by Joe Filed in [...]

[...] tools of this type are not free, but include: Radian6, Collective Intellect, BuzzLogic as well as a variety of others. One consideration for marketers on that teeny tiny budget is that you might be able to [...]

[...] tools of this type are not free, but include: Radian6, Collective Intellect, BuzzLogic as well as a variety of others. One consideration for marketers on that teeny tiny budget is that you might be able to [...]

[...] tools of this type are not free, but include: Radian6, Collective Intellect, BuzzLogic as well as a variety of others. One consideration for marketers on that teeny tiny budget is that you might be able to [...]

[...] Companies that Measure Social Media, Influence, and Brand (tags: measure.social.media) [...]

You may want to take a look at MyLifeBrand (www.mylifebrand.com) as I believe they are meeting all the baseline requirements. I’d be curious to know what you think. Its a site that is designed for a general membership as well as white-label companies.

[...] Para que repetir lo que ya existe en la web. Simplmente  vea aqui. [...]

[...] tracken kann. Eine weitere umfangreiche Liste vor allem für die USA findet sich auch auf diesem Blog von . Eine andere Liste für Europa findet sich hier. Ich denke es wird Zeit, dass Marken in Europa [...]

Hi,
I would like to nominate our service for the list. We track social media such as blogs, forums, image sharing sites etc and offer an interactive dashboard.

We also have a free trial

Thanks

Leon

[...] And the list goes on… Jeremiah Owyang, a Sr. Analylst at Forrester Research has a great post on his blog entitled “Companies that Measure Social Media, Influence, and Brand”. [...]

[...] And the list goes on… Jeremiah Owyang, a Sr. Analylst at Forrester Research has a great post on his blog entitled “Companies that Measure Social Media, Influence, and Brand”. [...]

Hi Jeremiah,

Only just clicked through to this from your more recent Social Media FAQ on measuring ROI.

This is a great list – I’d just like to point out that my employer, Converseon, should probably be included as well.

We’re featured in Nathan Gilliat’s ‘Guide to Social Media Analysis’ and are well recongnized within this space for our Conversation Mining and social media strategy services.

I know I’m coming in late on this list (in fact, you wrote this before I worked at Converseon), but if you’re ever doing an update it would be great if you could include us.

This is done.

[...] Companies that Measure Social Media, Influence, and Brand. [...]

Jeremiah

You forgot us http://ComMetrics.com

we benchmark social media programs (e.g., blogs, websites) based upon the goals, target audiences and attributes ….

Hi Jeremiah,

Social Radar should definitely be on this list. It is backed by one of the industries’ largest and best data collections of its type. You can measure the chatter of public opinion, pinpoint key influencers, monitor trends and a lot more.

http://www.infegy.com/socialradar

Hi ,

Check out ammado.com ,combo of social networking philanthropy and entertainment.

Faran

Some point should be included in social media optimization

Know how to target your audience

Create content

Create a SMO strategy

Bookmarking and tagging

Increase your linkability

SMO should be a continuous process

this is a very valid discussion.

it seems that a fully integrated agency approach is needed. PR + digital + media + reputation. even experiential could be considered.

surely we need an algorithm that takes into account as many and all of the above.

my check list:-

Quality of endorsement
Interactions of endorsement
Reach of endorsement
Value of endorsement
Quality of message
Brand impact/NPS
Impact on natural search
Increased web traffic directly to the site
Offline conversations generated
Conversions to sales and database

Jez

[...] by way of social media monitoring and measurement services, read Jeremiah Owyang’s post on Companies that measure social media, influence and brand [...]

Currently I am reviewing several tools to monitor social media venues and other communities, and traditional online media and web sites. The one that we are looking at that seems to missing from your list is Andiamo. Their current product is geared more towards brand monitoring but they have a PR/agency solution in the works. We are working with their team on a demo account to adapt the current brand monitoring tool to monitor topics, not just brand buzz.

[...] This list is specifically for tools that track discussion boards, forums, and communities, for a broader reach, see this list of companies that measures brands on the social web. [...]

@Marcus Frank – what’s the url for the Andiamo service you mention? it’s not obvious…

or do you know, Jeremiah?

Acomplia meds purchase….

Acomplia….

Thank you!

Hi Jeremiah,

This list is great, but what is about multi-lingual measurements in todays globally influenced world? We do!

The results of our recent study and a world map of the first in-depth “Social Network Buzz Analysis” according to 8 language areas you’ll find here:

http://www.ethority.net/blog/index.php/archives/2008/facebook-myspace-linkedin-and-xing-are-the-major-topics-within-the-world-wide-web-the-international-social-network-study-by-ethority/

Send me an E-Mail and I’ll provide you with a comprehensive report.

We’re also featured in Nathan’s Guide to Social Media Analysis. Probably your next update should be included http://www.ethority.net/products/social-media-monitoring.html as well.

Thank’s

Sten

Jeremy –

Just got off the phone with the folks at Techrigy — http://www.techrigy.com. They’re in the social monitoring space along with Radian 6, Andiamo, and Visible Technologies (and others)

cheers
anthony

Jeremiah,

Here are some of my thoughts.

You can measure a social media campaign only after you determine the objective for the social media campaign. Influence and interaction and results are the ways in which a social media campaign can be measured. Each has quantitative and qualitative elements. Below are my initial thoughts on this subject. Please bear in mind that there are probably more to add to each category. (Help, advice, and collaboration is appreciated)

INFLUENCE
Quantitative – 1. the number of people in the network 2. the number of networks/social communities/platforms 3. the growth rate of your network

Qualitative – 1. who is in the network? 2. what is the motivation for people joining the network? 3. what ideas are discussed in the networks

INTERACTION
Quantitative – 1. the number of communication methods within a platform 2. the number of scheduled tasks(eg. messages, replies, comments, bulletins, blogs, etc)

Qualitative – 1. the types of communication being sent out 2. who are you targeting with a particular message?

RESULTS
Quantitative – 1. number of leads generated
2. number of sales generated 3. number of new contacts made 4. revenue generated

Qualitative – 1. types of leads generated
2. types of contacts made

If you are interested, I welcome your participation on inSocialMedia.com

Respectfully,

Nelson Bruton

[...] Owyang of the web strategist when he says, “measuring is more than listening” and this is the value of the services [...]

Jeremiah,

You have been popping up all over our network. Feel free to join our small but very tight knit group of Social Media experts at :

http://www.inSocialMedia.com

We love your brain!!!

To Your Success,

Chris Patterson
CEO/President
inSocialMedia.com

Hi,

With all due respect, you missed our company: WebClipping. We were actually the first service online to track Internet based news and media founded in 1998.

Please add us to your list:
http://www.webclipping.com

http://www.webclipping.com

Thanks,

Noah Silverman

From Now Until June 30th, earn $100 per chat signup from the comfort of your own home. Chat as little or as much as you’d like.

You have been popping up all over our network. Feel free to join our small but very tight knit group of Social Media experts at :

[...] who also has some interesting reader metrics built in. Social media guru Jeremiah Owyang keeps a good list of links to most every social media metrics company over at his blog but many are priced out of reach for [...]

Well, must add our soon to launch monitoring service I guess; http://www.mediabadger.com

That being said, this is still a nascent market and what’s missing is “understanding the conversations” as really, PR people still don’t pay much attention to Social Media – it’s a very frightening space for an industry that now has to learn new skill sets. Going to be some interesting times ahead.

[...] tools of this type are not free, but include: Radian6, Collective Intellect, BuzzLogic as well as a variety of others. One consideration for marketers on that teeny tiny budget is that you might be able to [...]

One company that you could add to your list is eCairn.com. They provide info on blogs, so that you can measure the influence of this blog: includes the number of visitors and the profile(s) of the blogger when available.

Hi Jeremiah, I wouldn’t want what has grown to become such an authoritative list to be missing Metrica’s PR measurement blog which focuses on social media measurement!

It can be found at http://www.metrica.net.measurementmatters

Best wishes, Richard

Hi Jeremiah,

I am reviewing a couple of social media analytics & mining applications.

One of the applications was NetworkedInsights. I was really impressed by the functionality it already has and the new developments they are doing now.
I think it is worth adding it to your list.

I wrote a review of this package on my blog (in Dutch):
http://klantonline.wordpress.com/2008/06/26/customer-intelligence-uit-een-online-community-networkedinsights/

I will write a review for Radian and ManagingNews next week.

Best wishes,

Nick

[...] Jeremiah Owyang – Companies that Measure Social Media, Influence, and Brand [...]

[...] Jeremiah Owyang – Companies that Measure Social Media, Influence, and Brand [...]

[...] Jeremiah Owyang – Companies that Measure Social Media, Influence, and Brand [...]

[...] Jeremiah Owyang – Companies that Measure Social Media, Influence, and Brand [...]

[...] Jeremiah Owyang – Companies that Measure Social Media, Influence, and Brand [...]

[...] there are many tools such as Social Media monitoring services (there are over 40 and here’s a good list) and Business Intelligence applications, the concept of “Corporate Listening” goes [...]

[...] Click here to see the list. Share This: [...]

Umbria is now a division of JD Power and Assoc.

you have no idea how much time you’re saving me with my research. God bless you

Glad to help!

We at PRfekt (based in sweden) is now doing psychographic analysis of blogs. We analyse the personality type (Enneagram, Myers-Briggs and Temperament) a blog text which gives the persona of the blogger.

Always comes back to your blogfor inspiration by the way!

Linqia Monetization Strategy…

\Posted by Maria\ How will Linqia make money? A prospective investor once said to us when we visited him in San Francisco “If you can secure the data, the relationships and the traffic making money is a no brainer”…….

[...] Dit brand i sociale medier [...]

[...] mouth through Twitter’s search and Google Blogsearch. There are many other tools available, as outlined here by my colleague, Jeremiah. This makes a Social Media Consultant a sound investment as an adjunct to any other form of [...]

[...] Companies that measure social media influence – Web-strategist.com [...]

Jeremiah,

Great list, thanks!

Please ADD –> http://sm2.techrigy.com

My good friend @aaronnewman is founder / CEO

Rochester, NY based company

Susan Beebe
http://friendfeed.com/susanbeebe
http://twitter.com/susanbeebe

Jeremiah,

Please add the Vitrue Social Media Index to your list.

http://vitrue.com/smi/

Vitrue SMI provides an easy to understand measurement of your brand’s online conversations.

The Vitrue SMI report is an easy to understand measurement of your brand’s online conversations. Index scores are comprised of various online conversations from text-dense micro-blogs to multi-dimensional video sites. The Vitrue SMI score provides a snapshot in time to help make sense of the overwhelming amount of measurable data.

thanks,
-mike

[...] Companies that Measure Social Media, Influence, and Brand From Web Strategy by Jeremiah: Long list of companies that measure social media – those that are helping to apply benchmarking and intelligence around social media. [...]

[...] Companies that Measure Social Media, Influence, and Brand This is another very nice list of providers (tags: forblog monitoring measurement jeremiahowyang influence sentiment) [...]

[...] μερικούς μήνες όταν διερευνούσα το χώρο, είχα βρεί ένα παλαιότερο post όπου μπορούσε κάποιος να βρεί πολλές από τις [...]

[...] We have been working on a client project looking at social media marketing in their global markets over the past months partnered with a great agency in London,Greenroom Digital. Together we have banged our head on the table many times in debate over social media [...]

[...] Companies that Measure Social Media, Influence, and Brand [...]

Why isn’t Social Radar on this list?

[...] HUGE number of these social monitoring services with similar offerings — just check out  Jermiah Owyang’s comprehensive list from 2006 (which has been updated more [...]

[...] Coraz więcej pojawia się płatnych, komercyjnych produktów. Buzzlogic Biz360, czy Factiva i wiele wiele innych. Ale uwaga ten trend dochodzi do Polski. Firma Netsprint startuje z własnym rozwiązaniem o [...]

There’s also StartPR, an ASP for brand monitoring with enterprise collaboration and workflow, metrics, and reporting (I’m a co-founder):

http://startpr.com

[...] Companies that Measure Social Media, Influence, and Brand, by Jeremiah Owyang [...]

Dialogix also measures social media and allows you to archive particular influencers of the brand (both positve and negative) – http://www.dialogix.com.au. It collects dialogue from a number of networking sites including Facebook, forums, Twitter, Blogs, MySpace, YouTube, Flickr as well as picking up news articles about your brand or industry.

[...] : מצאתי בבלוג של ג’רמיה אוויינג אוסף של כלים למדידת ההצלחה ברשתות חברתיות, תהנו. Tweet This!Share this on [...]

[...] Web-Strategist.com – Companies that Measure Social Media, Influence, and Brand [...]

We’re working on several social media measurement projects, most notably with Sun Microsystems. We see the issue as having several components:

1) Finding a subset of employees who use the system, isolating out a concrete metric, and looking for statistical connections between usage and that metric. (E.g., for sales people, does their web 2.0 usage correlate with sales?)

2) Isolating savings over traditional methods. (How much does it cost to translate content into Japanese, as opposed to letting it happen?)

3) Looking at usage patterns and extrapolating (do people people peak and decline in usage, or is there steady growth? How does popularity of a piece of content correlate with rating?)

It’s a tough topic for measurement, and if anybody else out there is doing work in it, I’d love a dialog.

-Boyce

[...] Jeremiah Owyang: Companies that Measure Social Media, Influence, and Brand [...]

I can recommend an Austrian start up for online media monitoring as well. http://www.melvilmediamood.com – you’ll see domovideo of an advanced tool using semantic text analysis based on IBM technology.

It allows for monitoring of both citations and tone of voice (positive towards the examined keywords, negative or neutral…) used by journalists or inside consumer generated media…

I would add Techrigy’s SM2 in the list of tools that measure all things social media.

Hi Jeremiah,

EmPower Research could be one of the companies you are looking for.

Jeremiah,

A quick update on a older post yet still relevant topic. I’ve also been compiling a list of social media monitoring solutions over the years, and decided to launch a wiki to share what I’ve experience/learned with others, and have them contribute. You may find some new tools here that aren’t on your original list. There are 50+ at the moment, and growing.

http://wiki.kenburbary.com

I used to use another service then I come across Wool Labs and their product WebDig. They focus on the data not the interface. It’s above anything I’ve seen on the market.

Hi there

Please add BuzzNumbers (http://www.BuzzNumbersHQ.com) to the list.

Thanks

Nick

Какая жизнь такая и машина, а дальше какой в жизни такой и за рулём!
[url=http://www.mg-portal.com.ua]:)[/url]

Please add Overtone to your list (www.overtone.com). We’ve been enabling mid to large brands continuously collect, analyze, report and act on customer comments within direct feedback channels (email;website;surveys;SMS) and indirect channels (social media). Our Software as a Service offering completely automates the task of reading each and every relevant comment submitted or posted about a company.

[...] owe a lot of the initial research to Linda Daichendt of Strategic Growth Concepts and Jeremiah Owyang of the Altimeter Group.  Thanks to them and hats off to Matt Lancos and Marco Carranza-Walter for [...]

Check out Scout Labs too – http://www.scoutlabs.com.

visibility into what’s being said online
insight using analysis and trending
platform for action

Free trial, unlimited users, unlimited data.

Good stuff

We’re well into looking at Web 2.0 Media, measuring internal learning initiatives at Fortune 500′s. We look at learning, adoption, and reduction of costs in partners. That allows us to measure impact and ROI, and, most especially, to optimize effects.

Hi Jeremiah,

It would be great if you could add PR Newswire’s Social Media Metrics Tool to the list.

Social Media Metrics monitors over 20 million blogs, 5 million forum posts, and 30,000 online news sources, social networks and microblogs.
The system enables users to build customized searches to track keywords related to one’s organization, industry and competitors, while simultaneously isolating specific geographic, demographic and language parameters.
Social Media Metrics also offers robust reporting capabilities that enable users to tabulate data in customizable charts in a variety of formats.

[...] Report    Social Media Measurement Tools       Ongoing list of Companies that Measure Social Media       Jeremiah Owyang       Online [...]

Well that will be great to gather many social friends. Good luck and i will check up your blog later to see how you are doing.

Please add all the agencies that use the software vendors listed, but who do all of the marketing analysis and run the overarching measurement programs for their clients. Social media measurement is just one piece of the pie . i.e., Critical Mass, Digitas, Razorfish, Sapient, Ogilvy, Draft, Zaaz.

Thanks!
Shaina Boone
Group Marketing Science Director
Critical Mass

[...] Companies that Measure Social Media, Influence, and Brand, by Jeremiah Owyang [...]

[...] Companies that Measure Social Media, Influence, and Brand, by Jeremiah Owyang [...]

Add ThoughtBuzz.net

[...] Companies that Measure Social Media, Influence, and Brand From Web Strategy by Jeremiah: Long list of companies that measure social media – those that are helping to apply benchmarking and intelligence around social media. [...]

Take a look at Trendrr

http://www.mambaiq.com is based in Madrid, London and New York offer both clients and Agencies a customized report and dashboard solution with very high quality results…

Klout: http://klout.com

I've been enjoying some of the graphs from Marc Smith's NodeXL (see http://www.connectedaction.net/), such as this one of Eurovision: http://cwebbbi.spaces.live.com/blog/cns!7B84B0F….

Take a look at Trendrr

http://www.mambaiq.com is based in Madrid, London and New York offer both clients and Agencies a customized report and dashboard solution with very high quality results…

Klout: http://klout.com but may not meet every baseline requirement (ex., it's just Twitter).

I've been enjoying some of the graphs from Marc Smith's NodeXL (see http://www.connectedaction.net/), such as this one of Eurovision: http://cwebbbi.spaces.live.com/blog/cns!7B84B0F….

[...] Companies that Measure Social Media, Influence, and Brand Web strategist, Jerimiah Owyang, identifies a long list of providers of social measurement. If you’re following the influence project, these are interesting resources for making the work a part of your company. [...]

[...] (a social media monitoring service); an article on social media monitoring from ReadWriteWeb; a post on social media monitoring services from Jeremiah Owyang’s blog; Radian6, another service; a Wikipedia entry and an article from Marketing Pilgrim on social media [...]

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[...] categorization and criterias for choice are applicable for most measurement providers. Read this great post by Jeremy Owyang and start categorizing providers yourself if you think it´s of any use to others. Although most [...]

Curation Station

…………

Curation Station allows all media types, blogs, twitter, news, youtube, and has a bookmarklet for non-rss feed sites. Information can be “curated” selected and commented upon with approvals and then pushed out with one line of code into an embeddable widget or on to password protected pages with their own url. There are filters, digests, actions to help sort thru the lists of items pulled which make the tool useful for monitoring or for publication on to a website.
Check it out!

[...] exist for staying on top of relevant discussions in micro-blogging services. Often referred to as social media monitoring services, these tools can run you a few hundred dollars per month! For free, you can run a simple search at [...]

[...] technology.  I started a list in 2006, yet now there are over 145 indexed by E&Y employees.  These technologies do not provide [...]

[...] technology.  I started a list in 2006, yet now there are over 145 indexed by E&Y employees.  These technologies do not provide [...]

Great post. I have been searching for this exact info for a while now. I will bookmark it in the public bookmarking sites to get you more traffic.

________________________
Car Leasing

The University of Phoenix monitors social media

[...] Companies that Measure Social Media, Influence, and Brand by Jeremiah Owyang [...]

Hey Jeremiah, it's been a long time since you started this list.

[...] a HUGE number of these social monitoring services with similar offerings — just check out Jermiah Owyang’s comprehensive list from 2006 (which has been updated more [...]

HI Jeremiah

Please add Networked Insights to your list. We produce SocialSense and a few related products. We also produce custom reports from social media analytics for brands and agencies. We track brand health, inform media buying, inform campaign design and evaluation, and more. We'll make sure we get you more information and data soon. networkedinsights.com
Thanks

[...] case – and they all have limitations. If you want a much more detailed list of monitoring tools, here is a really good source from Jermiah [...]

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