Three rules about mistakes: 1) Make them 2) Do it gracefully 3) Don't repeat them

Archive for November, 2006

Integration: Apple and Nike and WWW

Categories: Technology, Web ToolsPosted on November 30th, 2006

Nike iPod WWWNikePlus provides Integration of Nike, iPod, and WWW. There’s a community piece to this online as well, you can find other runners using their site (click on community tab). Pretty interesting, anyone out there try this? Edward from USAToday has a review:

“Nike + iPod records the time, distance, pace and calories burned in real time as you run (or, in my case, power walk). You can track those results on an iPod Nano and, after connecting the Nano to a computer, on the Nike+ website (”

The next piece could be GPS, you could even build mashable games to play, indicating where users are.

Update: Some people think this is a security risk, you could be watched! Conversations on Techmeme.

Left: the Logo that used to adorn the HQ building of Exodus is now displayed over my garage sink.

From 2000-2003 I experienced nearly a complete business cycle at Exodus Communications. EXDS was a high flying (5 splits in 12 months), then the fastest falling company in the valley, we went Chapter 11 (twice).

The beautiful towers on Mission College on 101 were built with Exodus paper stock money. These gorgeous towers are now occupied by Yahoo and EMC, in a selfish way, I still I have some ownership over them. I’m not too hung up over the physical aspect, because I still keep in touch with many of the friends I made there.

While the shine of Podtech and Social Media is in my eye, and the market is picking up, I want to remind myself to take a look at what I learned in Web 1.0.

I won’t lose the lessons from an important experience, I still remember Exodus and what it means to me.

I’m tipping Nathan Gilliatt 1000 virtual Jeremiah Dollars. He’s the blogger that teaches executives how to be Web Savvy. We’re on the same quest and passion to learn about all the companies that measure social media.

I’ve We’ve started this list of Companies that Measure Social media, Influence, and Brand, and have had some successful comments and emails come in.

Unfortunately, I published it over Thanksgiving weekend, and suspect that not everyone has had a chance to read and add to it. Nathan and I have added quite a bit to it, and he’s found some international ones. Perhaps you know?

If you know other companies that measure Social Media, thanks I’m building out a resource guide for folks who need to know about this stuff.

There are a variety of tools and methods available for folks to connect for business, prospects, and new jobs. It’s really up to individuals to find the right tools and methods

Quality over Quantity
I decline most of the LinkedIn invites that I get to my account. I try to know folks, as for the 95% of the folks that are added to me, I want to be able to say good things about them. The other 5%, I have a hard time remembering, or when I added them I wasn’t thinking. Keeping one’s network quality is important. I see some folks with a crazy amount of contacts and friends, we all know they don’t really know them all personally, but it’s a way to sell themselves as someone connected. I’ve seen some Sales Rep resumes that proudly boast they have 400 contacts on LinkedIn.

Other Social Networking sites
Mario is providing some analysis on Xing and LinkedIn (including the paid premium service), be sure to read Damon’s comments in the post, he echos the quality over quantity theory.

At one time I explored Marketing Ladders, it was a job site for Marketing Directors. It was mainly aimed at Corporate type jobs, with titles of Director, VP, and CMO, so it wasn’t quite the right Social Media mix I was looking for. Seems like a targeted site, but I wasn’t willing to pay for it going forward.

Resumes are for people that don’t know each other. Now, with Social Media, folks in passion groups are getting to know each other, a new type of friendlier, faster, and effective hiring process will emerge.

Is the Resume and Cold Interview dead?
A cold interview is a meeting where neither parties know each other at all. Mark is a talented Web Professional that I’ve worked with in the past, he questions the resume and interview process (some of his experiences sound awkward at least) as not being efficient for those who are skilled. I agree. Now with the easy ways to connect with folks online, you can demonstrate your skills and thoughts, share with others. I predict and hope that people will use social media to connect online, a growing percentage of interviews will happen due to online interactions!

Enter the Warm interview
I interviewed at a handful of companies before accepting at Podtech, most did not use the traditional Resume (being in startup world, it’s about what have you done and what can you do for me?). When I handed CEO John Furrier my acceptance papers, I told him that I turned down better paying jobs as a large stable web/software company and offers from other startups. I really believe in what is going on here at Podtech, and I knew and respected quite a few of the folks. The interview process was smooth, having known John for a while, he made the right introductions, it was warm: he knew me, I knew him, Podtech folks. Most of the interviews I got were because of attending events I was passionate about, and my blog, you can do the same.

The best way to Network is still in First Life
Speaking of Social Networking (in real life) I’ll be at the I’ll be at the Guba Networking party tonight at the restaurant called Roe tonight. Meet me there if you’re in the area. Or just leave a comment or email me if you want to talk! Find hundreds of other passion groups assembling using Upcoming or Zvents.

We connect faster and closer
In closing, due to Social Media, niche groups coming together in real life (sometimes because of Social Media), humans in passion groups are able to connect, learn from each other, and build real communities. Whether you connect with the folks you want by attending events, social networking sites, or using blogs, let’s bury the old ways.

Death to the cold one-off resume!

Death to the cold interview!

Amusing my Readers

Categories: RuminationsPosted on November 29th, 2006

I got a lot of ‘back channel’ comments via emails, phone calls, and in person today. Concerned friends and family jokingly ask if I’m ok adjusting to startup culture because of this post on ‘Corporatitus‘. This includes employees at Hitachi, Podtech, and friends, Pretty funny.

Even my new colleague Valerie (who has a wordpress sticker on her laptop but doesn’t blog) found it amusing, don’t know her, you may recognize her from Valleywag hottie contest.

I think I’m adapting ok, I’m just going to run with it until someone tells me otherwise, I’m noticing that in order to thrive a startup has to have self-starters willing to make mistakes, learn from them, and get back up and try again. I can do this. We can do this.

I asked Sr Management if they wanted me to write out a plan, heh, the pretty much encouraged me to try it out, who has time to read? Fine, I’ll keep those skills honed as I’ll need to use them for our corporate clients.

I’m glad a lot of folks are showing interest in this, not just for my personal support, but because it’s an interesting dynamic of how establish and start-up companies are so dynamically different.

For those that reached out to me, thanks! And don’t worry, it’s not contagious!

Update, Nov30th: When I first read this post by Holly about Gathering and Hunting, the difference between work styles at a startup and corporate I did NOT understand it.   Today, it makes sense, I get it, thanks Holly.  Hey you?  Does this make sense, do you get it?

Over the next few days, I’m going to be changing my Media intake, I’ve erased many of my feeds on my Google Reader feedreader and am starting over from scratch.  My Ipod has been replaced, so I’m re-selecting podcasts and video blogs.  Also, I’ve cut out Instant Messenger, Google Talk, Yahoo, Gizmo, Skype, and Mobile Yahoo IM. (It’s nothing personal). I’m not sure if I’ll return to IM, we’ll see.  Those that know my cell can call anytime!

I’m not quite fully online at Podtech yet, so there is some slowness in my online response.  It’s kind of fun to start from scratch!

So if I’ve been unresponsive, please don’t get it personally, I’m still adjusting. (And trying to digest those red pills)

I care about how companies use Social Media to reach out to companies, Sun typically does a pretty ok job at it.

A few months ago, I helped to coordinate the Lunch 2.0 at Hitachi Data Systems (Data storage) for Web companies. We had 10 web companies present their products to the community, over 200 people showed up, there were a lot of blogs, pictures, videos and a few podcasts. It appears Sun is getting more interested in this space, as John Schwartz talks about the next Fortune 500, and Tim Bray of Sun makes references to Thumper, the next generation server/storage offering.

Want to know how much the Thumper costs? Adam published the price list. Not unusual as Robin Harris, a Storage professional, published all the price lists of the Data Storage industry, I noted on the Data Storage Industry Wiki. Robin, be sure to update the price lists. (as I don’t see Sun listed on there)
I found Sun’s approach to spreading the word about Thumper pretty interesting, Johnathan Schwartz made a video calling for people to respond via video on YouTube, and Google Video. Don’t know what ever happened there, but that’s an interesting use of using the right medium for the emerging technology audience.

Jeremiah who continues to watch the Data Storage blogosphere.

Respected Social Media practitioner Brian Oberkirch (who I just wrote about last night) doesn’t like people gaming the system, he says “There Is No Such Thing As Social Media Optimization“. He doesn’t like it because:

  • “You are link bait dressed as thought leadership”
  • You focus people on tools & rules instead of talk & understanding
  • You attempt to homogenize & productize what will really be a series of handmade, one-off engagements
  • You do ridiculous things like put yourself in Wikipedia to seem more legit
  • You attempt to ‘black box’ and complicate what should be made transparent, open, abundant
  • You drag that bullshit practice of SEO into the social media world”

As far as I see it, these are best practices based upon experience to use these tools to their maximum ability, I see nothing wrong with that. That of course, as long as they fall under the premise of being community and customer focused.

Extra launches Interactive Media Campaign, called “CandyStand”, which appears to have been live for some time. According to Technorati it’s ranked at 5,042 which means it has 981 links from 484 blogs. Seth Godin may say that’s ‘remarkable’. The “Jetpack Mission” game is making some waves on, although if you read the comments, you’ll see some mixed opinions. The Interactive firm is called WWDG and has an odd website, you can read this very dry press release from announcing the campaign.

Tactics Deployed

  • Interactive Media
  • Accelerated with Social Media (Digg, Blogs)
  • Flash Gaming
  • Web Branding

New Colleague Christopher Coulter (Who I’m rethinking my stance on, he’s a pretty nice dude) was showing me his Archos Portable Digital Media Player. He uses this while filming on site, as well as enjoying entertainment media. It doesn’t have the best external sound but one could easily put on headphones or connect to any audio device.


That video interview below looks like the one with Hamid Shojaee of Axosoft. I’m pretty sure they’re sitting at is the Podtech office on illustrious Sand Hill road. We’re in an incubator, I’ve posted some pics here of the humble and growing podtech offices.


I went to the Apple Store to get my iPod replaced (which I have to figure out how to re-synch my content) and ran into this massive monitor, see the Apple Cinema Displays.

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