From Credit Card to PayPal: 3 Ways to Move Money
Credit cards are expensive and inefficient. iTunes and PayPal streamline the transaction process.
Credit Cards
The swipe is just the beginning. The actual transfer of money from a buyer to a vendor can take days and cost up to 3.5 percent of the sale price.
1 Merchant runs customer’s card through card reader, for which it pays a fee.
2 Card reader sends sales data to merchant’s bank.
3 Merchant’s bank requests approval from the card-issuing bank.
4 Card-issuing bank grants approval.
5 Merchant’s bank sends approval to card reader.
6 Merchant approves sale.
7 Merchant sends record of transactions to its bank for processing.
8 Merchant’s bank requests payment from card-issuing bank.
9 Card-issuing bank transfers funds, minus a fee.
10 Merchant’s bank deposits payment in account, minus a fee.
iTunes
Apple’s online store cuts credit card fees and friction by bundling a customer’s purchases over time and processing them as one transaction.
1 Customer orders and downloads purchase from iTunes.
2 iTunes aggregates orders over a period of time, then requests payment from card-issuing bank.
3 Card-issuing bank transfers payment, minus a fee.
PayPal
Merchants don’t have to wait to get their money; PayPal fronts them the funds immediately, then waits to get reimbursed by the customer’s bank.
1 Customer makes purchase.
2 PayPal algorithms determine likelihood of sufficient funds in customer’s bank account.
3 If approved, Paypal fronts money into merchant’s Paypal account, minus a fee.
4 Paypal sends transaction data to third-party processor.
5 Processor requests payment from card-issuing bank (or customer’s bank account).
6 Card-issuing bank transfers payment to processor.
7 Processor transfers payment to Paypal, minus a fee.
what a simplistic analysis!! if i-tunes or paypal is effectively taking a credit risk on a customer, the cost has to go up for the system! end of the day the underlying mechanism is stil same card – the same issuing bank -the same fee structure!
And mapped ccorrectly the number of transaction steps i tunes is ove12!
This is clearly written by someone who does not understand the payments environment and listed to a lowly pr person at PayPal. PayPal does not front the money – they hold a reserve for most customers that is way higher than other systems. The underlying funds movement for PayPal comes from credit card or ACH. PayPal is a security device (and a very good one) on top of those systems. Don’t give it any more credit than that. iTunes is a minor product feature.
This analysis misses something very critical – every single step in the credit process must be inserted into the others. PayPal and iPhone accounts are typically funded by cards, and both PayPal and Apple use the card system to load those accounts. The “streamlined” processes actually add layers of complexity, and cost.
The description is too simple for iTunes, and for Paypal it depends if you have already the money on our Paypal account or not.
Let’s take iTunes, when the transaction is “completed” (according to the schema), in fact the transaction starts for Apple Tresory which have to collect the money from the customer banking card …
http://insiden.blogspot.com/2010/02/pour-wired-i-tunes-concurrent-de-paypal.html
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