We have submitted a design concept to a competition being run by New York designer Richard Smith. The Dollar ReDe$ign Project hopes to bring about change for everyone. Richard Smith states that he ‘wants to rebrand the US Dollar, rebuild financial confidence and revive our failing economy.’
Why the size?
We have kept the width the same as the existing dollars. However we have changed the size of the note so that the one dollar is shorter and the 100 dollar is the longest. When stacked on top of each other it is easy to see how much money you have. It also makes it easier for the visually impaired to distinguish between notes.
Why a vertical format?
When we researched how notes are used we realized people tend to handle and deal with money vertically rather than horizontally. You tend to hold a wallet or purse vertically when searching for notes. The majority of people hand over notes vertically when making purchases. All machines accept notes vertically. Therefore a vertical note makes more sense.
Why different colors?
It’s one of the strongest ways graphically to distinguish one note from another.
Why these designs?
We wanted a concept behind the imagery so that the image directly relates to the value of each note. We also wanted the notes to be educational, not only for those living in America but visitors as well. Each note uses a black and white image depicting a particular aspect of American history and culture. They are then overprinted with informational graphics or a pattern relating to that particular image.
$1 – The first African American president
$5 – The five biggest native American tribes
$10 – The bill of rights, the first 10 amendments to the US Constitution
$20 – 20th Century America
$50 – The 50 States of America
$100 – The first 100 days of President Franklin Roosevelt. During this time he led the congress to pass more important legislations than most presidents pass in their entire term. This helped fight the economic crises at the time of the great depression. Ever since, every new president has been judged on how well they have done during the first 100 days of their term.
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[...] would probably save more money if my bill were as pretty as these. Dowling Duncan is transforming US Bank notes into vertical, more colorful [...]
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[...] HEY! You! No guffaws. No chortling. These beclowned designers are serious: Dowling Duncan redesigns the US bank notes [...]
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[...] just came across this great proposed redesign of the United States currency by Dowling Duncan. I love the bold colors, clean modern design and how drastically different they are from the [...]
[...] now and again, a new design catches my eye. Dowling Duncan is the latest artist to tickle my numismatology [...]
[...] now and again, a new design catches my eye. Dowling Duncan is the latest artist to tickle my numismatology [...]
[...] Another monetary redesign, another flop. [...]
[...] http://dowlingduncan.com/dowling-duncan-redesign-us-bank-notes/ – Dowling Duncan currency redesign [...]
[...] We have kept the width the same as the existing dollars. However we have changed the size of the note so that the one dollar is shorter and the 100 dollar is the longest. When stacked on top of each other it is easy to see how much money you have. It also makes it easier for the visually impaired to distinguish between notes. Dowling Duncan [...]
These are terrible, both in format, and in content. Why put one of the worst modern American presidents on the front of our most commonly used paper bill.
[...] on Dowling Duncan’s submission here. // September 20, 2010 Comment 0 [...]
[...] Dowling Duncan explains the designs below: [...]
magic story very thanks
[...] we have now. Lets make an upgrade. There was a handful of other designs but I think this one by Dowling Duncan was the [...]
[...] talented people at Dowling Duncan recently submitted an interesting design concept to The Dollar Redesign Project. Organized by New York designer Richard Smith, this project hopes to [...]
[...] Funny Money Posted on September 14, 2010, 10:10 am When a reader sent me this, with a note about how it was liberals' fantasy money, I thought it was a parody. But … it isn't. [...]
[...] their vertical format bills, dowling duncan have reignited interest in ‘the dollar redesign project‘ (which we blogged previously [...]
[...] and the results are stunningly vibrant and modern. Read more about the why behind the design here, or just enjoy the [...]
[...] Dowling Duncan Redesigns the US Bank Notes (Dowling Duncan) [...]
[...] Project” per tal de redissenyar els bitllets de dolar. Aquesta en concret és la proposta de Dowling Duncan. Crec que es molt interessant alhora que patriòtica (i això als americans els va [...]
[...] really like the redesign that Dowling Duncan did on the American dollar bills for the Dollar ReDe$ign [...]
[...] Dowling | Duncan – Dowling Duncan redesign the US bank notesAugust 31, 2010 – To me, and my trained eye, the use of helvetica and the portrait orientation makes those bills look like cheap posters by a typophile. ’tis just me? [...]
[...] of the US Dollar Bill, example below by Dowling Duncan, whole redesign contest [...]
Political commentary cloaked in a ‘design project’.
Each Australian $ denomination varies by size and colour. It’s much harder to distinguish US$ notes. Sorry, I hate your typography & design though.
This is an insult. Ugly and cheap looking, like pages torn out of a high school text book. You obviously lack even basic design skills. Whoever is responsible for this needs to be sidelined. If this is a serious proposal it is my sincerest prayers that whoever you people are quietly go out of business.
Why is there no mention of the word “dollar”, or the dollar sign $, on any of these notes? (I assume that the boilerplate of “this is a promissory note” etc. would be on the reverse.)
Is there a reason you didn’t include a $2 bill?
And the proper way to redesign the $1 is to replace it with a coin. Put Obama on the $2 and make that the smallest bill. Come up with some “2″ justification.
[...] To view the full design collection, check out dowling duncan’s website here. [...]
What do the backs of the bills look like?
[...] Dowling Duncan redesign the US bank notes (tags: america bank usa inspiration graphic finance economics interesting money redesign design dollar) [...]
A perfect example of the pervasive addiction to appearance over substance, which enables politicians like Obama to get away with so much. We don’t need redesigned fake “money”, we need to return to an honest medium of exchange, such as the gold and silver specified in the Constitution, which politicians and bankers cannot manipulate and debase for their profit.
[...] While I am sure they will never be released, you can not help but be intrigued by the beautiful design Dowling has put together. I could expand, but rather you hop on over and check out Dowling’s full post. [Dowling Duncan] [...]
They look like IRS forms. yuk.
I meant the 5 note. i need to fucking read more carefully.
the 10 note is quite a statment to the indigenous tribes that were displaced, corralled and slaughtered in the name of civilzed expansion, production and capitalism. Do your fucking homework.
[...] uma olhada no site onde tem alguns projetos e achei o mais interessante o projeto que o estúdio Downling|Duncan, criou. Eles dão uma descrição do que significa cada símbolo e as bases para a criação dos [...]
[...] Dowling Duncan imagines redesigned U.S. bank notes. Very geeky. [...]
[...] you doubt liberal fantasies can wreak more than economic havoc, have a look here. (h/t Jonah Goldberg at The [...]
[...] Calm your blood pressure, folks. This is not a Treasury proposal. It’s actually an interesting and rather well-thought-out design for national [...]
Go to hell.
[...] not another Rob? Via dowlingduncan.com. [...]
20 – Twenty years of Greenspan/Bernanke spawning bubbles, 100 – years since the Federal Reserve began debasing our currency
1 – First President (Washington), 5 – Supremes needed to beat back creeping totalitarianism, 10 – Ten Commandments, 20Years of Gree
Sorry, I think US currency *should* be old-fashioned looking, evoking tradition and stability. And it’s against federal law to put living persons on currency, coins, and (I believe) postage stamps.
“First African American President”, “Native American Tribes” – stop caring about race and start caring about people.
Congrats! I never thought anyone could make me NOT like money. Fucking commie.
[...] it were up to me, this US Currency redesign by Dowling Duncan would be our money [...]
[...] Is it for real? http://dowlingduncan.com/dowling-dun…us-bank-notes/ [...]
[...] San Francisco design studio Dowling Duncan thought it’d be a good idea to put The One on, er, the $1. The studio’s $5 would [...]
Gotta say, as much as I like President Obama, he doesn’t even remotely deserve placement on our currency as of yet. Keep our true founding fathers on there—Washington, Lincoln, Jefferson—but keep any and ALL of our current politicians off. Obama seems to be cut from the same tree as Bush, Clinton, Carter—an amateur with good timing but doesn’t really know the first thing about leading a country. And the current unemployment numbers agree with me.
[...] The US currency redesigned. Awesome concepts. [...]
[...] Posted on August 26, 2010 by pjMom Unless, of course, you have a penchant for colorful toilet paper. (Sheryl Crow would approve, since you’d only use one [...]
[...] The US bills, re-worked. [...]
Malignant narcissism is an ugly thing. . .
Just get it over with and put Chairman Mao on the dollar bill.
[...] Take a look at this interesting currency redesign proposal from designer Duncan Dowling. Not only are the bills aligned vertically for the reasons above, but their contents reflect an aspect of American history that correspond to the value. [...]
So we’re going to “rebuild financial confidence” by putting Barack Obama on the currency? That’s the funniest god-damned thing I’ve ever heard.
[...] how they look, the sizes, and the denominations (we’ll just stick with paper right now). However, this morning I came across Dowling Duncan’s proposed redesign for the 1-100 bills. My verdict: [...]
[...] http://dowlingduncan.com/dowling-duncan-redesign-us-bank-notes/ [...]
This is completely and utterly disgusting.
This is a joke, right?
This is terrible. Why honor a one-term president on the bill?
Replacing George Washington with Barack Obama? Uhhhhh…No. This is possibly the worse idea I’ve ever seen.
[...] Vertical Money – It seems so obvious now that I’ve seen the concept. via dowlingduncan.com [...]
[...] Really great ideas for redesigning the Dollar: http://dowlingduncan.com/dowling-duncan-redesign-us-bank-notes/ [...]
This design is biased against lefthanded people, unless the back is somehow flipped. Think about it.
[...] L’article source ici. [...]
Great starting point, but you have neglected the reverse of each note. I would love to hear your thoughts on what they could potentially be.
[...] may have stumbled across the excellent dollar redesign by Dowling Duncan on DesignBoom this morning. Not only is this a very interesting design project, but the execution [...]
[...] their vertical format bills, dowling duncan have reignited interest in ‘the dollar redesign project‘ (which we blogged previously [...]
That’s hot… so hooot ot ,.ni ce y nice.mmm..ahhghgaah
[...] Dowling Duncan‘s concept of redesigning the notes. (Source via Design Boom) [...]
[...] to rebuild financial confidence and revive our failing economy. Check out the full case study here. What do you guys [...]
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[...] einem Designprojekt namens “the dollar redesign project” ist dieses Werk von dowling duncan enstanden. Ich finde es sehr interessant, eine Banknote einmal vertikal zu gestalten. Hier sind [...]
[...] dowlingduncan.com Publicado: agosto 25, 2010 Categoría: Diseño Leave a Comment Name: [...]
[...] via Dowling | Duncan – Dowling Duncan redesign the US bank notes. [...]
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[...] their vertical format bills, dowling duncan have reignited interest in ‘the dollar redesign project‘ (which we blogged previously [...]
[...] Project. Resumindo, estão redesenhando as notas do Dollar. Abaixo segue o projeto do estúdio Downling|Duncan, com sedes em San Francisco e Newark [...]
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[...] Obama Money [...]
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Might I critique by asking you to convert the $1 (as is) to a $2? A $1 coin and $2 bill (and no penny) would save the treasury tens of millions in minting/printing costs every year.
obama and FDR? could be viewed as a thinly veiled jab at out of control government spending. or are
[...] via http://dowlingduncan.com/dowling-duncan-redesign-us-bank-notes/ [...]
you sucking up to the Fed? i like the simplicity, although any 2nd grader with a scanner and printer would be able to counterfeit them. …verticality (sic?) is nice, functional…its a start…
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[...] some visual eyecandy. (via Sixteenth Division) View more about the Dowling Duncan redesigned notes: Dowling Duncan // Read more about the project & see other submissions: Dollar ReDe$ign Project. [...]
[...] Here is their submission [...]
[...] The United States currency gets a thoroughly modern redesign courtesy of Dowling Duncan. [...]
[...] U.S. Banknote Redesign Idea [...]
[...] a look at this nice attempt at redesigning the US Dollar by the Dowling-Duncan firm. I quote part of their interesting design brief below. We wanted a [...]
[...] http://dowlingduncan.com/dowling-duncan-redesign-us-bank-notes/ This entry was written by Skäne, posted on August 22, 2010 at 10:57 pm, filed under Design. Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL. « Previous Post [...]
[...] הפרויקט The Dollar ReDe$ign Projectהמעצב האמריקאי Dowling Duncan מציג את הרעיונות לעיצוב שטרות חדשים עבור הדולר. [...]
[...] proposed redesign of the US dollar bill, featuring a vintage flair and vertical orientation, and, ironically, uses [...]
[...] if you you could redesign the US bank notes? What would they look like? Dowling Duncan is the man up to that task and what a complete reboot he has of the US currency. Fresh, crisp and [...]
[...] Read it. [...]
[...] Dowling Duncan’s design of US dollar notes for the big “Dollar Redesign Project“. [...]
No one wants to carry Obama around in their pocket. This is a terrible idea. Way to ffaaiillll.
[...] Duncan came up with a beautiful redesign concept for US bank notes. We wanted a concept behind the imagery so that the image directly relates to the value of each [...]
[...] This post was Twitted by arootdesign [...]
Since a living president’s image may not be on US Currency, I say find a way to proceed.
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[...] here. Via FastCo. No Responses to “Rebranding America with Obama Dollar [...]
[...] This post was Twitted by DowlingDuncan [...]
Mine too! The reverse of the bills will go into more details regarding the image and idea on the front. However we thought we’d wait until the US government pays us to actually design the new notes. We’ve got to give them something for their money!
I would like to see what’s on the other side of these bills. Nice start, but all of the bills in my wallet have two sides.
[...] This post was Twitted by Danny_Fitz [...]
[...] Duncan puts together a nice proposed redesign of the American paper money system. Check it out; view more of the project [...]
[...] This post was mentioned on Twitter by Believe in ™, Believe in ™, Blair Thomson, Blair Thomson, Melberry and others. Melberry said: Mixed sentiments about this… Redesigning the US Dollar http://dowlingduncan.com/dowling-duncan-redesign-us-bank-notes/ [...]