Luv Ka The End is ostensibly made for the youth of this country by YRF’s new label Y-Films that has been launched, and I’m quoting from the press release here, ‘to create a brand of cinema that will capture the hearts and imaginations of this elusive bunch and rock their world.’ I walked out of the movie depressed. If this is really what the youth wants, we should be afraid, very afraid.

The film is about Rhea, played by Shraddha Kapoor, who is all set to celebrate her 18th birthday by losing her virginity to her boyfriend, Luv played by Taaha Shah. She has dreams in her eyes, which are quickly crushed when she discovers that Luv has only pursued her this long because he is part of some sick internet game, in which scoring a virgin gets him the biggest score. So she and her two best friends set out to take revenge using, among other things, laxatives, itch powder and super glue. As one of them puts it: Luv Nanda becomes Luv Nanga.

This might remind you of the Hollywood teen flick John Tucker Must Die, which was also about girls getting revenge on the local school stud who was cheating on them. But Luv Ka the End doesn’t even manage the innocuous, bubble-gum tone of that film. Debutant director Bumpy dresses it up a girl empowerment story and the women – Shraddha and Pushtiie Shakti, who plays her feisty friend Jugs do have some genuine sock-it-to-them moments.

But largely, Luv Ka the End is uncomfortably icky, tediously wannabe and depressingly homophobic. So characters determinedly use youthful lingo like babes, chill, BFF and of course, aren’t afraid of four letter words. Everybody is styled casual cool and we even have a new age mom giving lines like: I know love is hard baby.

But the sensibility of this film is not youthful, it’s juvenile. And that’s before you get to the part where Luv, under the influence of some pill, dresses in drag and breaks into a song that goes: Mera jism, jism, mera badan, badan, main hun taza mutton mutton, khol dilon ke button button.

I’m not sure what demographic that is aimed at but it definitely not for me. I’m going with one and a half star.