News at Alterian
I saw a tweet last week about an email that was sent to subscribing customers of a major retailer. The email promoted products (utility pumps, wet/dry vacs, generators, pressure washers and chainsaws) that will help customers clean up after a storm. Readers of The Consumerist sounded off on the retailer’s email and thought it was in poor taste and insensitive, ...
This post is second in a two-part series. Yesterday my post discussed the upcoming EU regulations and advice on what websites must do to comply with the new EU regulations concerning the use of cookies. The guidance from the ICO offers different approaches to obtaining the needed consent. But again, the advice falls short of detailing what needs to be ...
Today, LinkedIn (LNKD) went public on the NYSE and opened at $83 a share and nearly tripled by noon. What does this mean for businesses? Remember the days when your company blocked off access to social networks because it was a time waster and not relevant to business operations? Today’s reaction validates everyone’s interest and opinion about the importance of ...
This post is first in a two-part series. Do you worry about your privacy when you do things online? Are you concerned information about your online activities can be obtained by third parties other than the website with whom you are interacting? You are not alone. Your online privacy has of late also been the concern of legislators around the ...
Marketing has undergone a revolution. The social web has had a huge impact on PPC and SEO. Web analytics and metrics now extend beyond the corporate website. Your email, web content and interactions in the social channels need to be integrated. And marketers are more accountable than ever for metrics, so analytics are imperative. How does a marketer stay up ...
It doesn’t matter if you are in Europe or not, the global appeal of the Eurovision song contest is apparent and spreading further thanks to social media. Pop songs with a hidden political message, the tactical voting of neighbouring, and the dread of being an act that performs and fails to register a score. All of this makes for an ...
As a corporate PR pro, I often work in my own little world. Sure, I frequently collaborate with co-workers from my team and others, but for the most part, PR is its own entity. We have a very specific function, and I think it’s safe to say that some marketers still don’t fully understand the role of their PR counterparts. ...
In an age where information (and gossip) is so shareable what does this mean for the regulation of social media? The PHA Media Chairman, Phil Hall, who represents a number of celebrity clients, has said that media injunctions are a valid tool in reputation management in some cases adding that, “Just because it is not possible to police Twitter, it ...
Guest blog post by Sarah Evans, owner, Sevans Strategy Back in March I wrote a post about moving away from the generic social ask. What is a social ask? “Follow me.” “Like me.” “Friend me.” “Become a fan.” “Check in here.” You get the idea. And boy, oh boy, are these “asks” everywhere: our favorite magazine, billboards, store window decals, ...
Think back to when you were a child. You see a commercial about a toy that seems fun and exciting. You go to school and talk about that new toy with your friends. In the Sunday paper, you see it on sale in a circular. The following week, your friends show off their new toy. Eventually, you convince your parents ...
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