Apple tipped its hat early, but now we have the details from the man himself. "iCloud stores your content in the cloud and wirelessly pushes it to all your device. It automatically uploads it, stores it, and pushes it to all your devices." And by "automatically," he means it: in addition to every day content, such as purchased music, books, photos and videos, device settings, and app data that will be automatically backed up over WiFi, Documents in the Cloud will effortlessly sync Pages, Numbers, and Keynote data between all of your iOS devices. There will be no advertising (contrary to previous rumors), and calendar, mail, and contact sync is free (for up to five gigs). Also in store is the new Photo Stream cloud feature, which is essentially a gallery in Photos that exists on all of your iOS devices, Apple TV, your OS X and even your Windows PCs, and syncs through the cloud. Take a picture on your iPhone and it appears on your laptop and your iPad, and it's stored in the cloud for thirty days. And no, your Photo Stream pics do not count towards your 5GB total. iCloud will be released concurrent with iOS 5 this fall.

If that isn't enough, Apple has announced iTunes Match, a $25 per year service that scans your iTunes library library and populates your iTunes in the Cloud account with any of your previously bought and ripped music -- in handy 256Kbps AAC, DRM-free files (as long as the titles already appear in the iTunes store).

Last but not least, MobileMe is no more. If you're a current member, you can still access everything as usual through June 30, 2012 (according to Apple), but there will be no new enrollments. And if your subscription has auto-renewed recently? Well, we've received plenty of tips from readers who have received refunds this morning. So at the very least you have that to look forward too!

Apple's just announced that iOS 5-enabled iPhones (and likely iPads and iPods, too) are getting a camera shortcut on the lock screen -- a feature that got Camera+ temporarily banned from the App Store last year on the grounds that it used unauthorized APIs. Also new to iOS: the ability to tap and hold to lock focus and exposure on a subject. Rounding out the list, Apple also added an optional grid to help frame photos, and a new photo editor with a basic feature set that includes cropping, rotating, red-eye reduction, auto-enhance features, and the ability to create albums on the device.

Apple's just announced that it's bringing deep Twitter integration to all of its iOS-based devices, and to many of its own apps, including Camera, Photos, Safari and Maps. That integration also, of course, extends to Contacts, where you'll be able to link your contacts to their Twitter handle and keep their information updated accordingly, much like Android. You'll also only have to sign into Twitter once (in Settings), and then simply share those credentials with any app that requests them.

It looks like iOS 5 has a new approach to notifications -- and we like what we see so far. Notification Center aggregates your various app alerts and eschews the pop-ups for a decidedly Android-esque list that appears at the top of our your screen when you you get a Facebook message, or a tweet, or when you miss a call. Swiping down brings you to the list, and swiping across any instance takes you to the corresponding app. Feast your eyes on the gallery below for a closer look.

Apple has been talking about OS X Lion for some time already, of course, but it's now filled in most if not all of the remaining key details at WWDC. Dubbed a "major release" with over 250 new features, the OS adds things like a slew of new multi-touch gestures and full-screen apps (including iPhoto, iMovie, Safari, etc.), plus the all new Mission Control, which unifies Expose and Spaces, and the iOS-esque Launchpad application launcher. It also includes a new system-wide Resume feature that lets you pick up exactly where you left off, a new auto-save feature that automatically saves different versions of documents, the new AirDrop peer-to-peer file-sharing system, and a brand new version of Mail that finally includes a conversation view.

The big news revealed today, however, is that the OS will now only be available in the Mac App Store as a 4GB download -- which installs in place, no reboots -- and that it will run you just $29.99 for all of your authorized Macs. It will be available sometime in July, but developers can get the latest preview release today. Head on past the break for the official press release.

That's right, for the first time we're bringing you a live video feed straight from San Francisco, the heart of Apple's big summer event. What will Apple unveil, when will it ship, and what does it all mean? Tim and Darren will help you figure it all out. Just make sure you click "Play" to start the video.

Update: And we're done. Sorry for breaking UStream -- we'll have a saved version of the video up shortly. In the meantime, why not bookmark our liveblog of today's event? To be clear, we're NOT liveblogging the keynote itself. Apple won't let anybody!

Update 2: We've got the video after the break!