November 18, 2008

CP24 Celebrates 10 Years With Fresh New Look and Dynamic New Content, Unveiled Today

– New look, new technology paves way for new era of CP24 –
– Fresh content, shows and programming features will continue to roll out into 2009–
– Reaching 2.5 million viewers each week, CP24 remains Toronto’s go-to destination for breaking news coverage –

Toronto, ON (November 18, 2008) – CP24, Toronto’s breaking news channel, unveiled today a fresh new look boasting new graphics and innovative technology. The new on-air presence, complete with a brand new, state-of-the-art newsroom, launched earlier today. The initiative reflects the station’s bold new direction and attitude, as 2008 marks CP24’s 10th anniversary as Toronto’s #1 breaking news channel.

** Media Note ** - Download photography from CP24’s new newsroom at ctvmedia.ca/cp24.

“This is an exciting new era for CP24,” said Bob McLaughlin, Vice-President and General Manager of CP24. “The innovative look and feel is a reflection of a fresh new direction for our network and, with more people tuning in than ever, we are proud to offer them the best in local news coverage for another decade and beyond.”

Building on 10 years of success, CP24 introduces a new take on the channel’s popular format with a brand new set in addition to new graphics, IDs and opening music. The new set, located in CTV’s historic Queen Street studios, is bright and airy, featuring a prominent anchor desk elevated to overlook Queen Street West. Also on set is a Breaking News Desk, housing the CP24’s all-new weather and traffic systems in addition to the breaking news assignment team.

Taking advantage of the historical character of the building as well as the high-tech nature of 21st century newsgathering, the brick walls house a state-of-the-art newsroom. New technology includes eight, robotic, in-studio cameras as well as high-tech video display walls that serve to brand the channel’s various programs. Banks of computers running CP24’s advanced weather and traffic systems are prominently featured throughout the set.

On-screen, CP24 has also been refreshed. The visual changes include an enriched screen featuring the familiar CP24 logo on a bold red and white background in addition to a high-impact weather zone. Online, CP24.com has also been updated to reflect the updated look. On the road, CP24 has invested in new, high-technology news vehicles, capturing Toronto’s breaking news from wherever it happens.

The new look for CP24 is the first step towards new content and programming features that will be rolled out in 2009. By enlisting more reporters and live resources, CP24 stays true to its philosophy of delivering news when viewers want it. Taking into account different viewers’ schedules, the station offers news at traditional times, as well as offering reports at 5 p.m., 7 p.m., 8 p.m., and Toronto’s only major newscast at 10 p.m.

With a daily average audience reach of more than one million viewers, CP24 remains Toronto’s destination for breaking news, delivering top-rate coverage on issues that are relevant to Torontonians.* In August, when a massive propane explosion shut down parts of the city, CP24 delivered the largest audience reach in the station’s history with two million viewers tuning in at least once during that day.* CP24’s new website has also proved to be the go-to online source for breaking news in Toronto, attracting 500,000 unique visitors who are viewing almost 5 million pages per month.**

CP24’s new look was developed by The CTV Creative Agency. David Johnson is Vice President, Creative and Promotion, CTV Creative Agency; Jon Arklay is Vice President Design and Brand, CTV Creative Agency; Rick Lewchuk is Senior Vice-President, CTV Creative Agency and Brand Strategy. Susanne Boyce is President, Creative, Content and Channels, CTV Inc.

The CP24 website was designed and created in-house by The CTV Digital Media Group. Stephan Argent is Vice-President, Digital Media.

CP24 is Toronto’s source for breaking news. The station is owned by CTV Limited, a division of Bell Media.

*Source: BBM Nielsen Media Research

**Source: HBX, Sept-Oct average, 2008

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For more information, contact:

Alexis Hood, CTV Inc., 416.332.4426 or ahood@ctv.ca

Beth Lockley, CTV Inc., 416.332.4583 or blockley@ctv.ca

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